This is Hernan and first off I want to say a big THANK YOU to Kristi for the opportunity of letting me being part of this blog and adding value to this awesome community.
Today I wanted to share some of my experience when it comes to doubling your income, cutting work in half and pretty much turn your website into an automated income generator.
I know this statement sounds a bit bold, but it’s completely possible and attainable if you’re willing to do your homework.
I did it with several of my companies so far and it’s a repeatable process that can be followed step by step.
Turning your website into an automated income generator that you can scale is not that complicated. Actually it’s quite simple. These are the 4 steps to accomplish that:
- Step 1: Send traffic to your website where you provide free value.
- Step 2: Ask the visitor to subscribe and grow your email list.
- Step 3: Keep providing value to that email list with follow up emails.
- Step 4: Present them with an offer they can’t refuse.
That’s it! It’s that simple. However, simple doesn’t mean easy.
You need to work hard to turn your website into a cash generating machine that runs on autopilot 24/7.
And that’s why I’m here today: To help you in every step of the process so you can actually make this a reality.
So let’s dive right into it.
Step 1: Sending Traffic to a Super Valuable Website
Over the past 9 years I have been focusing mostly on SEO. That’s what I do and what I’ve done for clients and my own affiliate projects.
And I love it.
However, I understand it can be a bit of a pain to actually get it work. And with Google’s algorithms changing every couple of weeks, it makes it even harder and confusing.
Another issue with SEO is that it’s hardly scalable.
You can rank for more keywords, of course, but you cannot determine exactly how much traffic you’ll get from the big Search Engines.
Don’t get me wrong, I love SEO and I think it’s a source of traffic you need to leverage if you want to grow your business.
However, over the past 2 years I’ve been diving more and more into alternative sources of traffic, such as Google AdWords and Facebook Ads.
And that’s where my businesses skyrocketed.
Combining SEO with Facebook Ads can be deadly strategy, since you have the scalability and short term results PPC can give you, while you can still grow into the future with organic traffic and SEO.
So my advice is that you don’t think in terms of “Either OR” but rather in terms of “All and Everything”. Use every possible source of traffic out there and your results will multiply.
However, it’s not about the traffic. But rather how you manage it and convert it once it lands on your website.
Most of the time you don’t need more traffic. You just need to make your website convert better.
And one of the most impressive conversions techniques that I’ve found is actually providing value to the visitor the minute he or she lands on your website.
That’s why blogs, podcasts and video channels have so much success.
They provide the visitor with the opportunity to get to know you, read your valuable free content and subscribe to your email list.
And that’s where step 2 comes into play.
Step 2: Building your Email List from the Ground Up
This is where the magic happens.
While you are sending traffic to your website and sharing real world value for free, you are already positioning yourself as an authority in your niche.
However, I see many marketers that don’t have strong enough Call to Actions on their websites so that people can actually subscribe and get more awesome free value on their emails.
One of the main issues for that is that the typical “Subscribe to Get Updates” just doesn’t cut it anymore.
You need to give something in return for a visitor’s email.
This “something” is called Lead Magnet and it’s a piece of content that will elaborate on what you are saying on your blog.
In fact, your Lead Magnet should solve a specific problem on the spot. It should be something so valuable that you should be charging for it. Yet you aren’t.
It can be a report, an eBook, a pdf or slideshow. It can also be a blueprint, a cheat sheet or a mind map that will help you audience with a specific need they have right now.
For example, if you are in the dog training industry a lead magnet could be “10 Ways to Improve your Dog’s Health” or “The 5 Most Toxic Foods you can Give to your Dog”.
As you can see, these kinds of titles solve a specific issue with a set numbers of steps. And they work like a charm.
So go ahead and start brainstorming about your lead magnet and actually share them on your blog to see which one works best.
Step 3: Here Comes the Big Guy
So now you have a visitor turned into a subscriber. What happens next?
Besides being more intelligent with your traffic (by retaining a portion of it for later usage), you can actually start creating rapport with your subscriber.
And that’s the main point of this sales funnel.
As Frank Kern says: “The money is not in the list; the money is in the relationship you have with your list”. And I couldn’t agree more.
You see, when you start collecting emails you have a big opportunity to make someone’s life better, easier or more fun.
And that’s for me is priceless.
Now it’s the time to share real value with your audience. And you’ll still be doing it for free.
So over the past 3 contact points you had with a potential client, you gave away free value:
- You gave away value when the visitor landed on your website.
- You gave away value with your Lead Magnet
- And now you are providing value with your email sequence.
In my opinion, the best thing you can do is to actually tell people that you will be sending out value from time to time.
In fact, I usually start with something called “Indoctrination Sequence”.
These 5 emails during 5 days sequence will help your subscriber know who you are, why should they trust you and how you can help them with your information.
Full disclosure; also tell them you will be selling them stuff at some point, so that they are not surprised. You don’t want to fake this or surprise anyone, do you?
On the other hand, you don’t want to burn your list by sending offer after offer of crappy untested affiliate products.
Make sure you are keeping your promise of delivering value. Otherwise there is a big chance people will unsubscribe, complaint or worse: they won’t pay attention to your emails.
Step 4: Present Them with an Irresistible Offer
As you can see, we are not pushing a sale up until this step.
By this time you should have an ever-growing email audience that’s warmed enough to be pitched.
It’s something like asking for a date before marriage. That’s exactly what we are doing here.
For this step I like to use webinars, which could be either live or recorded. If you are into full automation (like me) then recorded evergreen webinars is the way to go.
On that webinar you will provide your attendees with, guess what, more value!
You want to actually help people during the webinar, and letting them know you can help them further by actually helping them today.
By the end of the webinar, you can present them with a core offer (your main product or products you’re trying to sell) and it’s also advisable that you give away a deal or discount for attendees only.
Once the webinar is over you’ll have people that purchased and people who didn’t.
You want to follow up with those people that didn’t with even more value and reminding them of the offer you made during the webinar.
Let’s say that you want to sell a high ticket coaching program or a piece of software for small businesses.
You can say that just by being part of the webinar, people will get 15% discount only if they stay until the end.
And then on the follow up sequence you will remind them that you still have that offer active for them to take action.
Please remember that people usually don’t have you on their minds, so you need to remind them about your offer and services.
This is the step by step process I’ve used to grow my companies to over 6 figures in 6-8 months.
It’s really simple, but it does require work to set it all up.
Just remember: deliver free value, give away your best stuff and present them with an offer to change their lives.
Once you have your numbers dialed in (visitors, conversions, etc.), it’s just a matter of scaling your traffic and impacting more people for the better.
Hope you enjoyed this article and don’t forget to take ACTION today!
See you soon!