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How to Increase Twitter Engagement with Nestivity

Kristi Hines

This week, I had the privilege of taking a new Twitter tool for a spin. Nestivity (currently in beta) takes your Twitter engagement to a whole new level by encouraging people to engage in conversations and making those conversations easy to follow by placing them in a threaded discussion form.

Benefits for Bloggers

While the tool was developed with brands and businesses in mind, there are lots of benefits for bloggers as well.

1. Engage more with your followers. We all know that frequent engagement with your followers strengthens your relationship with them. Use this tool to really start talking to your Twitter community vs. broadcasting at them.

2. Connect with influencers. Anyone with a significant amount of followers is hard to chat with on Twitter because your tweet is getting lost in a sea of mentions and retweets. Nestivity lets you have discussions with popular Twitter users in an uncluttered environment where they are more likely to notice you.

3. Promote your blog posts with discussions on Twitter. Invite people to come and talk about your latest blog posts on Twitter. This should lead to more retweets of your content.

4. Build your Twitter following. As followers of those who are participating in your discussion start chiming in, you’ll have the chance to meet new people and grow your Twitter following.

5. Increase your Klout. Not that anyone cares about Klout scores (wink wink), but participating in regular discussions on Twitter will help boost your Klout rankings due to the increase in mentions of your @username in discussions.

How to Participate in a Nestivity Community

Participation in a Nestivity community is easy. First, you will need to sign in to the community using the sign in button on the main page.

Alternatively, if you go directly to a discussion page and try to reply to a discussion, it will prompt you to sign in there.

There are two ways to participate. First, you can use the three prompts to share experiences, post ideas, and ask questions.

Here are some ways to use these prompts to engage with brands, businesses, and bloggers.

These tweets will show up in your Twitter stream and in the Community Recent Tweets stream.

Next, you can participate in discussions. Active discussions are listed on the main community page.

Simply click on a discussion and use the Leave a Reply box to add your thoughts.

It’s important to leave the link intact. It doesn’t count towards the number of characters in your response / tweet as it will be shortened when it is posted. You can change the Twitter handle to reply to other participants in the discussion or remove it altogether to have more characters. These tweets will also be posted to your Twitter stream.

Finding Nestivity Discussions to Participate In

If you want to keep track of new Nestivity discussions by anyone, simply perform a Twitter search for the nestivity.com/discussions/. You can search this on Twitter and save it or add it as a column in your HootSuite or other Twitter management tool.

This way, you can find the latest Nestivity users and their discussions. On Twitter, you can filter this view all tweets, tweets from just people you follow, or the top results on Twitter.

People on Nestivity

Here are some of the people using Nestivity now!

Some communities aren’t active just yet as they were only set up this past week, but they should be active soon!

How to Setup Your Nestivity Community

Nestivity is currently in beta with limited participants until the official launch in April. You can reserve your account now to be notified when it is ready to go.

Once you gain access, setting up your nest is easy. You simply name your community, then add a logo (necessary) and background image (optional).

Then you edit your link color and add a message for both members of your community and first time visitors.

That’s it! Then your community will look like this.

Browsing the Community Dashboard

You will then have access to a Community Activity dashboard that shows you all of your Twitter mentions and mentions specifically sent through Nestivity organized by experiences, ideas, questions, and active discussions.

Creating a Discussion

To create a discussion, simply select a tweet in your Community Activity dashboard and use the Turn into a Discussion link.

Then you will configure your discussion settings.

First, you will add your discussion to a new or existing projects. Projects are simply ways to categorize the your discussions. Then add your discussion title, description, and image. Remember that discussions are meant to encourage just that – discussions. So think of a good question to ask to get the conversation rolling. You will then click Preview.

Before you publish, make sure to change the standard “Join My Discussion” message to something custom. This is the tweet that will be sent to your account to announce your latest discussion.

You can then monitor replies on your discussion page. Be sure to use the Leave a Reply box to reply so that tweets stay in the same discussion.

I chose the above example to highlight how you could use Nestivity to promote your blog posts. But you can create discussions from any of your own tweets or tweets that include your @username from others. This means you can do things like:

The key is to turn tweets that could lead to engaging conversations into discussions.

Pricing

Nestivity is a freemium tool. You can create your own Nestivity community for free, or you can select pricing plans starting at $19 per month if you need moderators or want your tweet data stored in Nestivity for longer than 60 dys.

Where You Can Leave Feedback

Nestivity has their own community where you can use the Post an Idea and Ask a Question tabs to share your thoughts and feedback. I’ve already added some comments including:

Your Thoughts

What are your thoughts about using Nestivity? Give it a try by participating in these discussions on guest blogging, Google Reader alternatives, SEO tools, and the embedded one below!

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