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How to Price Your Services and Earn What You’re Worth

Disclaimer: This is a sponsored review for a book that I really enjoyed reading and got some great ideas from. I’m publishing this review because I know you will get value from it as well!

One of the things many freelancers and small businesses struggle with, myself included, is pricing. How do you determine how much to charge for your services? How do you stop the vicious cycle of taking on low-paying clients who refer other low-paying clients? How do you start enjoying the work you do without killing yourself to get it done?

If you want to find out the answers to these questions, then you should take out an hour of your day to read Breaking the Time Barrier: How to Unlock Your Earning Potential.

how-to-price-your-services

This book has received glowing praise from bestselling authors like Tim Ferriss (The 4-Hour Workweek), Michael E. Gerber (The E-Myth), Daniel H. Pink (Drive), and John Jantsch (Duct Tape Marketing). It’s also receiving lots of attention on social media.


What I loved about this book.

What did I love about this book? For starters, it literally only took one hour to read. The authors took into account their target audience (busy freelancers like myself) and the fact that they don’t generally have the time to drop what they are doing to read a novel.

Disclaimer: This is a sponsored review for a book that I really enjoyed reading and got some great ideas from. I’m publishing this review because I know you will get value from it as well!

One of the things many freelancers and small businesses struggle with, myself included, is pricing. How do you determine how much to charge for your services? How do you stop the vicious cycle of taking on low-paying clients who refer other low-paying clients? How do you start enjoying the work you do without killing yourself to get it done?

If you want to find out the answers to these questions, then you should take out an hour of your day to read Breaking the Time Barrier: How to Unlock Your Earning Potential.

how-to-price-your-services

This book has received glowing praise from bestselling authors like Tim Ferriss (The 4-Hour Workweek), Michael E. Gerber (The E-Myth), Daniel H. Pink (Drive), and John Jantsch (Duct Tape Marketing). It’s also receiving lots of attention on social media.


What I loved about this book.

What did I love about this book? For starters, it literally only took one hour to read. The authors took into account their target audience (busy freelancers like myself) and the fact that they don’t generally have the time to drop what they are doing to read a novel.

Next, they made their points by sharing a story of two people talking at a coffee shop. When you’re reading it, you put yourself in the place of Steve, the frustrated web designer, who is learning from a successful designer, Karen.

Last, but not least, it’s the kind of story that while you’re reading it, you’re going to have a-ha moments. Lightbulbs will go off. You won’t just get the point, but you’ll see how you can start applying the principles in the book right away to your business.

Also, this book isn’t just about pricing your services. It’s about evolving your business so that you can set yourself and your services apart from the competition. From my own perspective as a freelance writer, that’s huge considering my competition can be found on Fiverr, writing articles for $5.

The examples are really relatable too, no matter who you are. If you’re someone who can’t separate yourself from billing per hour (which is what the book wants you to steer away from), consider this. You would pay a plumber $250 to come and fix a busted pipe in your sink. You probably don’t think of it as paying him $500 per hour if it only takes him half an hour to get the job done. You’re paying him for his skillset and ability to solve your problems. That’s how your clients should be paying you as well.

Can this information apply to other business models?

Yes! You don’t have to be a freelance web designer or SEO consultant to apply the ideas in this book to your own business model. If you make money online by creating information products (ebooks, courses, etc.), then this book will help you shift your focus away from traditional pricing for your product (ie., seeing what others are charging for their information products) to pricing it based on its value to the customer (ie., how much value with the buyer receive when they apply the information you provide).

You get to name your price!

When you go to the landing page for this book, you can download it straight away. No email opt-in or payment require.

Once you’re finished reading (hopefully one hour from now), you can choose to go back to the landing page and pay the price you think the book is worth. Essentially, it’s the honor system.

On a related note, Smashwords did a study on this pricing model in 2010 and found that 85% took the book for free and 15% paid.

If you choose not to pay but love the book, consider sharing it with other freelancers, consultants, and people who struggle with pricing in their business by writing a review on your blog or sharing it on Twitter, Facebook, etc.

How to get the most from this book.

Want to get the most value out of this book for your business? Don’t just download it and save it for a rainy day – read it now! While you’re reading, keep a pen and notepad handy so you can jot down the ideas that come rushing in. You’ll be glad you did!

Your thoughts…

Are you heading over to download this book? Have you read it already? Please share your thoughts, a-ha moments for your business, and your feelings about the pricing model in the comments!

By Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and ghostwriter who specializes in business and marketing topics.

28 replies on “How to Price Your Services and Earn What You’re Worth”

Hey Kristy, at least you got to actually read the book before you wrote this post. I hate to think how many reviews, stating how great a product or service is, are out there where the author has never tried said product or service.

Sounds like a pretty good book and I like the fact that it doesn’t take too long to absorb its contents.

I have had product & service providers ask to pay me to write a review for them on Yelp or Amazon, without seeming to have any interest in whether I ever used it. Just wanted to buy a review. Obviously, I said no.

Hi Sire! My sponsored review policy includes the fact that I have to have access to their product, tool, course, ebook, etc. for at least 15 days to give it a run. Then if I don’t think it’s a good fit for my audience, I’m not going to write about it. In exchange for that, they get a good, honest post about their whatever it is and I get to feel good about it too. 🙂

Kristi, I’ve done heaps of paid posts but have never reviewed a product I have not used. As long as they’re happy to accept a post that is linking to their site I’m happy to write it. Naturally, if I don’t like said product or service I will not write about it.

Great Kristi,
This is what I was looking for, I’m also confused in some cases while looking for Freelance projects, how much to charge for services ?
Hope this post help me to find out answers of my questions.
Thanks for sharing. 🙂

Sounds like it has some useful information to know.
And I like the idea for the pricing, although it seems like few people pay when they have the option not to, 15% is still better than nobody.
And yup, I downloaded it.

I think that the pricing model is more to get people talking about the book than to actually earn a specific revenue off of it. Because people will share free. 🙂

That’s a fascinating pricing concept…one step short of the ‘donation’ button! I’m interested to see how readers respond to the idea of a sponsored review. I get these sort of offers all the time but up to now have always declined.

I only write about the things I really like. If I don’t think it’s a good fit for my audience, I won’t write about it or accept payment for it. As a freelance writer, I look at it more as someone paying me for my writing services and the time it takes to actually do the review.

Hey Kristi,

A well summarize post for the Breaking the Time Barrier! This book sure captures my attention since like you and the others, I find myself struggling to price my services. I guess I really need to read the book to acquire further knowledge. Thanks for sharing this information about this Breaking the Time Barrier book Kristi.

I’m not in need of another ebook right now since I have several to-read at the moment but, since It’s so short I’ll give it a look.
By the way, I like your post title more than the title of the book.

Hey Kristy,

I liked the way you mentioned that it is a sponsored post, but you have read the whole book before reviewing it on your blog. I have seen many people reviewing products and books without even giving a single read to the actual content. I have read out the whole review, I liked the overview of book.

Thanks Hamza! I always like to make it clear that yes, I was paid for it, but I only published the review because I liked it. If I didn’t, they would have gotten a refund and the post wouldn’t have made the site. 🙂

[Kristi, sorry, but I am resubmitting since it didn’t say “comment in moderation” and I cannot find it posted]

Kristi,

I downloaded the book before even finishing your blog post because you and some other big names like Tim Ferris endorse the book. And getting away from the “per hour” paradigm in what all high-quality freelancers need to do!

Thanks for telling me to read it NOW and that I can do it in an hour or so, that the subjects are “relatable” and that I will have AH-HA! moments! No need to save it for a rainy day. Thanks so much!

Nice article. But in response to your post, a person once said that spending a minute with a wise person is better than spending a day reading an informational book. But, we both are well aware that there is a shortage of wise people in this world. Loved your article and your biography. We too are searching for ghost writing opportunities. Perhaps, any help in teaching us how to find good companies would be appreciated. Keep up the good work.

Thanks for the insight. Usually I left it to the customers to decide the price for the sponsored articles that I used to publish on my blog. This was because I wouldn’t want to lose out on any kind of offers initially. For a start, I will begin the with lowest margin projects.

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