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How to Grow Your Mailing List With Cash & Other Incentives

After attending an awesome conference on email marketing strategies, it seemed timely to publish a sponsored review for a company that helps you grow your mailing list. Incentivibe helps bloggers and businesses run contests in order to build their mailing list. The best part? You get to give away a $500 cash prize or item – and all it will cost you is $25.

How It Works in a Nutshell

Incentivibe pools together other bloggers and businesses looking to grow their mailing list. A group of 20 bloggers and businesses contribute $25 per month, allowing them to run one contest per month. At the end of the contest, everyone will choose / nominate one entrant from their website. Then Incentivibe chooses the winner from those nominees.

To get started, you sign up for a free 14-day trial. You then set up your contest by choosing the prize to be given away…

incentivibe-review-1

Selecting ways people can enter…

incentivibe-review-2

Adding a survey question to help target campaigns towards the right leads…

incentivibe-review-5

Entering your basic details…

incentivibe-review-3

Choosing from a lightbox popup or slider, then adding on additional social sharing options.

incentivibe-review-4

When you click to get your widget, you will be taken to a page with instructions on how to install the contest on your website. For WordPress users, this will be through the use of a plugin and custom widget code you add to the plugin’s settings.

Once installed, if you chose a lightbox popup, it will look like this.

incentivibe-review-6

If you chose the slider, it will look like this.

incentivibe-review-7

Emails will be collected in your admin dashboard within Incentivibe. You can connect to Aweber or MailChimp to get your entrant’s emails from your dashboard to your mailing list, or you can export emails to your computer and then import them to your email service provider.

After attending an awesome conference on email marketing strategies, it seemed timely to publish a sponsored review for a company that helps you grow your mailing list. Incentivibe helps bloggers and businesses run contests in order to build their mailing list. The best part? You get to give away a $500 cash prize or item – and all it will cost you is $25.

How It Works in a Nutshell

Incentivibe pools together other bloggers and businesses looking to grow their mailing list. A group of 20 bloggers and businesses contribute $25 per month, allowing them to run one contest per month. At the end of the contest, everyone will choose / nominate one entrant from their website. Then Incentivibe chooses the winner from those nominees.

To get started, you sign up for a free 14-day trial. You then set up your contest by choosing the prize to be given away…

incentivibe-review-1

Selecting ways people can enter…

incentivibe-review-2

Adding a survey question to help target campaigns towards the right leads…

incentivibe-review-5

Entering your basic details…

incentivibe-review-3

Choosing from a lightbox popup or slider, then adding on additional social sharing options.

incentivibe-review-4

When you click to get your widget, you will be taken to a page with instructions on how to install the contest on your website. For WordPress users, this will be through the use of a plugin and custom widget code you add to the plugin’s settings.

Once installed, if you chose a lightbox popup, it will look like this.

incentivibe-review-6

If you chose the slider, it will look like this.

incentivibe-review-7

Emails will be collected in your admin dashboard within Incentivibe. You can connect to Aweber or MailChimp to get your entrant’s emails from your dashboard to your mailing list, or you can export emails to your computer and then import them to your email service provider.

How It’s Targeted

When you look at the list of contest prizes, you might wonder how this is going to help you grow a target mailing list. The answer is through the one-question survey you can set up for entrants to answer before they submit their email address.

incentivibe-review-insights

The one question you can ask entrants is a multiple choice question. You need to think about three answers that can help you determine what information to will send your entrants once you add them to your list. For example, if you sell three products: one on content marketing, one on SEO, and one on social media, you can ask the following.

incentivibe-review-question

While this doesn’t stop someone with absolutely no interest in your niche, it does help you segment people who are targeted to something they are more likely to be interested in or purchase. You can even throw in an answer option that says “I’m just here for the contest.” to gauge the number of people who may not be the best leads for your mailing list.

How It Works for Entrants

Although you are pooling your resources with other bloggers and businesses, the subscribers you gain through your contest widget are yours and yours alone. Neither you nor they have to worry about their emails being shared amongst everyone who has grouped together to run the contest.

What Happens at the End of the Contest

Once the contest ends, a winner is randomly chosen by Incentivibe from a pool of nominees from each blog / business running a contest. Incentivibe sends out an email to all entrants announcing the winner, but not the blog / business the winner entered through.

Since Incentivibe handles the winner choice and communication, the only thing you need to do is export your entries into your mailing list. You can connect to Aweber and MailChimp, or export the list of emails and import them into your mailing list service provider.

incentivibe-review-export

You definitely want to do the latter if you are going to segment your entrants to multiple lists based on their survey responses.

The thing to keep in mind is that your entrants will not be added automatically to your mailing list throughout the contest. So you may want to go in regularly to export your entrants and add them to your mailing list as opposed to wait until the end. Otherwise, people might forget how they subscribed to your list.

Summary

If you’re looking to grow your mailing list with a nice-sized contest prize – without having to invest $500 yourself – Incentivibe is a great option to try. If you want to see it in action first, visit the Incentivibe blog.

Also, be sure to check out Incentivibe’s contest for a chance to win a $1,000 Facebook ad credit!

By Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and ghostwriter who specializes in business and marketing topics.

41 replies on “How to Grow Your Mailing List With Cash & Other Incentives”

Kristi,

This is simply a fantastic idea. All I have ever used to build my mailing lists have been freebies and other email bait. The big prize idea, and pooling with other bloggers for the prize seems like an awesome idea.

It already sparked a few thoughts!

That was a good review of an innovative concept. I haven’t tried building a mailing list at all (a huge mistake when I look back) but this one sounds good. i.e. if a bunch of bloggers can grow their mailing list together with a small contribution.

Good article covering the way how to use Incentivibe. Thanks Kristi, it really helps to grow the social media presence like Facebook as well as email subscribers. 🙂 It seems to be lightweight as a popup box, i will give it a try for sure.

Hi Kristi,

A good idea along with a detailed implementation procedure to grab attention of people at our blog. I have noticed that bloggers are increasing the giveaways and several similar strategies. Thanks for sharing.

Hi Kristi,

Oh wow! A great post indeed. Didn’t know about them (honestly speaking) until I hear from you.

I think that is a great way to build your mailing list and hey, you really BLOW me away every time you published a new article.

Well written and shared on Buffer!

Hi Kristi,
This is good information…but I really wish to know your take on how can I get people to read my emails…How should I frame my content and subject so that people would actually open it and read..

It is a really great idea. I was looking to host a giveaway at my blog, but didn’t sure what to put there. It is a really nice way to attract people towards the newly launched blog.

Hi Kristi !!!

Absolutely a great idea to increase the mailing list without doing a big investment on it.
Right now I am thinking to try it once on my blog.

Thanks for such a great idea.
~ Regards

Wow, this is some quality stuff. Never knew websites like these existed. Certainly it will be helpful and useful to the newbies who are ready to shell out a part of their earning on a program like this.

Incentivibe surely looks like a promising service as we can organize giveaways without spending much money. And you showed a great thing about how to increase mailing list using this tool.
Great share 🙂

Wow, Kristi!

This is a really, REALLY neat service. I’ve been wanting to get into running contests on my blog as a way build traffic and my list and this is the perfect service to help me do that. Thanks a bunch for writing this review up and sharing it with us! 🙂

Ti

Hi Kristi,
This is a really great way to build your list, as long as, it’s targeted.
$25 a month is not expensive when you think about the substantial prize.
It’s definitely worth the 14 day trial.
Great find and great article.
Thanks for the info. 🙂

Offering a giveaway of cash or some product to your readers is the best way to interact them most with your content. I have seen many bloggers are adopting this technique, and they are so far successful with this mechanism in the game.

Like the concept, Kristi. Sounds like an easy way to increase your subscribers.

Still, I’m not so sure about it:

The ads say they can win a prize, but there is no information in the ads that lets them know that they signed up to receive a bunch of emails in their inbox. Guess you could tell them in the welcome email. What would Aweber think? And what would the unsubscribe rate be once they begin to receive those emails?

This is a great dea! Just today I was wondering how I might better get visitors to sign up to the mailing list. I realize I can’t rely on organic growth alone. It’s like global warming, my list is rising but will it be deep enough before I’m gone! I crack myself up!

Wow I had no idea there was an email subscription service that made things like this so easy. I thought I’ve considered having an incentive for my email list, but I thought I would have to manually sort through the emails and pick someone. This is giving me so many ideas about what to do for my websites!

Hello, Kristi,

Incentivibe is something I’ve never heard of before…I’m going to try their service and see. However, I think the winning website ought to be mentioned. What do you think?

As usual, thanks for the helpful tips.

– Terungwa

Hi Kristi,
I tried this for 14 days and got over 40 signups within the first 24 hours. It’s absolutely a fascinating idea. Really works like charm. That’s clear evidence that people love winning things online

Awesome share!
It would be of great use for bloggers who are interested in building Email subscribers. I’ll surely sign up for the 14 days trail and if it works on my blog, I’ll surely get a premium copy of it.

Great tips here on how to grow mailing list. I like the idea of inverted model
where you write the summary first. In
fact, it makes a lot of sense since most
people skim though the blog post then
decide if they want to read further or hit the back button.
Recommended!

Nice post Kikolani,

People love free things. By giving them these free things in exchange of small commitment (e-mail address) you can grow your list.

However, this audience is of people who love free things and not people who can spend a dime to get anything that can help them.

Then, comes another stage that requires you to convert this love-free-things people into buyers. And, it’s painstaking, I’ve tried.

Hi Kristi

Although it’s an sponsored post but does’t look like. It’s full of information & indeed a workable strategy to build mailing list.

$25 is an small investment to get a targeted list. I think i should give it a try for my blog.

Regards
Tauseef Alam

Hi Kristi !!!

Absolutely a great idea to increase the mailing list without doing a big investment on it.
Right now I am thinking to try it once on my blog.

Thanks for such a great idea.
~ Regards
Akshay

Comments are closed.