If you’ve been interested in learning more about Internet marketing for your blog, brand, or business, there are a ton of resources out there, from blogs to ebooks, classes to conferences. But if you want something structured without any expenses involved, why not start with a free 10 week Internet marketing course?
Mark Thompson of Search Creatively and Stay on Search (also a regular on Search Engine Journal) has created a great course covering all the aspects of online marketing. Everyone from beginners to advanced Internet marketers should find something that helps them improve their strategy.
Internet Marketing Course Content
So what’s in this 67 page, jam-packed online marketing course?
Week 1 – Strategy: Setting Goals, Expectations, and Roles / Responsibilities
Week 1 asks you six questions to help guide you into determining your online marketing goals and expectations, then gives you an overview of the various elements of a successful strategy.
Week 2 – Market Research & Analysis: Know Your Target Audience
Week 2 covers keyword research, from creating your initial keyword list to testing and implementing your keywords, plus a list of free keyword research tools. Then you will learn about analyzing your competitors, with some free and paid tools.
Week 3 – Paid Search: Using Pay-Per-Click Strategies to Drive Relevant Traffic
Week 3 shows you the fundamentals of PPC, from creating to targeting your ads, A/B testing, and what makes a successful ad with a great Goolgle Quality Score. You’ll also learn the importance of landing page optimization.
Week 4 – Search Engine Optimization: How to Gain Free Exposure and Traffic
Week 4 takes on everything that is SEO – domain strength, on-site and off-site optimization, a look at Blackhat tactics (aka, what to avoid), and website usability, including conversion optimization.
Week 5 – Content Creation: Creating Compelling, Valuable, and Viral Content
Week 5 will show you how to create great content that drives traffic to your website, including blogging, webinars, video, podcasting, and what makes content viral on social media and bookmarking networks.
Week 6 – Link Building: How to Find Quality Link Building Opportunities
Week 6 covers all aspects of link building: how search engines value links, why great content matters, link prospecting and tools, popular types of link bait, and a look at a great toolkit to help you find link opportunities plus other Internet marketing tools.
Week 7 – Local Search: Capturing Localized Traffic to Your Website
Week 7 is about local search, something you must take advantage of if you are working with a local based business, from local profiles to on-site local optimization as well as location based social marketing.
Week 8 – Social Media: Build Your Brand, Drive Traffic and Form Relationships
Week 8 is particularly close to my heart – because I’m the guest writer! This week shows you what information matters most in your social profiles on the top social networks, as well as how to brand yourself and connect with others. I also take a look at how you can do competitor research using free social media monitoring tools.
Week 9 – Making Money: How to Monetize for Your Website or Blog
Week 9 is what many want to know – how to make money online with the 11 most popular (and lucrative) monetization methods for your blog and website.
Week 10 – Website Analytics/Testing: Increasing Conversions
The final week of the course shows you what you need to know about your Google Analytics information – what to look for, how to interpret the data, and how to conduce A/B and multi-variate testing to make sure your website is converting optimally.
If that’s not enough, there are also some great bonuses.
100+ Online Marketing Resources
For starters, there are over 100 resource links for keyword research, competitor analysis, PPC, link building, social media, analytics, and rich media tools.
Also, if you refer 5 people to the course, you will get two additional free bonuses:
Web Traffic Explosion
This 32-Page traffic generating blueprint, gives you the ability to drive massive amounts of targeted traffic to your website or blog. Find killer tips on lead generation, list building, link building and turning traffic into money!
Sales Copy Cheatsheet
This PDF is jam packed with 286 powerful words and phrases that the top marketers use to help them create sales pages. For anyone that is looking to create compelling headlines and ad copy, this is a MUST-HAVE reference guide.
What are you waiting for? Signup today – it’s free! You’ll get a new email every week with top online marketing tips and techniques to help you strengthen your Internet marketing strategy.