While many popular blogs have trended away from accepting unsolicited guest post submissions, not many have shared the results of this strategy.
A lot of people are curious – does having less content really hurt in regards to traffic and subscriber rates?
In this post, I thought I would quickly share the results of taking over sole authorship of Kikolani since March, comparing eight months of analytics and subscriber data.
First, let’s look at the Audience Overview in Google Analytics for the first four months without guest writers with the previous four months with guest writers.
The blue represents March through June without guest writers, while orange represents the previous four months with guest writers.
Next, we’ll look at mailing list conversions tracked by Google Analytics.
Now, here’s the numbers breakdown showing a number of posts on Kikolani, visits, unique visitors, and mailing list subscribers per month.
While the traffic didn’t change that much, mailing list opt ins doubled. Of course, this isn’t just because I started writing the posts myself.
The key difference between these two periods is that I became more involved in my blog again. In particular…
- While accepting guest writers, I had posts scheduled for months ahead of time. When it was just me, I had the ability to write about anything whenever I wanted to, including some trending topics while they were hot. Those posts generated a huge influx of traffic, which led to new subscribers.
- I took the time I used to spend editing and publishing guest posts to write a free incentive for mailing list subscribers – an 8,000+ word guide to guest blogging. This boosted opt-ins greatly, as seen by my June 2013 numbers.
- I started engaging with my readers again, both on my site and on social media, which strengthened the community.
Discontinuing Guest Posts Isn’t for Everyone
Justin L. Morgan, known widely in the dental industry as “The Dental Marketing Guy,” has the #1 ranking dental marketing blog on Google. Justin accepts guest blog posts from industry leaders and uses his YouTube show as a way to create video content.
“Accepting guest blog posts isn’t something I’m going to scale out at this time. I’m only looking for the absolute best marketing and Dentistry insights from proven names in the dental niche,” says Justin.
By holding very high editorial standards, The Dental Marketing Guy Blog is one of the most popular places for dentists to learn about dental SEO. In this case (no pun intended), it makes sense that Justin continue with what he is doing, as it is working for him. But, for others, the case study, above, may be helpful and enlightening.
As far as this blog is concerned, having guest writers and a larger number of posts did not make a major difference in traffic. What did make a huge difference was the amount of attention I gave it once I stopped accepting guest posts.
Therefore, your decision to have guest bloggers will not affect the influx of traffic or increase in mailing list subscribers. Your personal attentiveness to your blog and its community will. Unless your blog was started as a multi-author blog in the first place, your subscribers are mostly there for you. So be sure to give them what they want often. 🙂