SEO via Social Media? You’re Nuts?! All the links are nofollow, who is this guy anyway?
First of all, don’t believe the nonsense. Massive search results don’t come simply from using h1 tags and having meticulously prepared keywords for each post. Sadly, it’s one and only one thing – backlinks.
Too bad these glorious backlinks won’t do you any good if they are labeled nofollow, right? Yes and no.
In my recent post, Social Media linkbacks, Rankings and Nofollow, I discuss how search engines all respond differently to the nofollow attribute. Google is believed to still take a peek for relevancy and link velocity, and the page still gets indexed by Ask.com, completely ingnoring the nofollow value.
Question: What is Link velocity?
Answer: It’s the rate of how many other pages are linking to a certain page within a certain amount of time. Technorati bases each blog’s authority on link velocity – it’s kinda like new pages linking to you / 6 months.
So let’s say you submit an article to Digg and other bloggers read it and throw backlinks at it – your page will increase in rankings, end of story.
Use social media to meet other bloggers and webmasters who will hopefully throw backlinks at your pages. Use it to get noticed, period. Isn’t that what it’s all about? Consistently write good content and promote through your hand picked vehicles targeting your niche audience and I promise you will see positive movement in search rankings. If you use h1 tags where you really should be using h2 or not anchoring your posts, using iframes or keeping CSS definitions on your content pages – I might write you a stern, drunk, late night email about it, however, it’s not going to be the deciding factor on the content going viral or not.
Mixx is a newer site that many Digg refugees ended up at. Don’t say I told you, but it does not use nofollow. Mixx coincidentally happens to be great for producing a large amount of backlinks in a small amount of time. One of my recent posts saw 200+ backlinks from Mixx a week after I had submitted it, backlinks from the people who shared, marked favorite, voted on it groups that it was submitted to and other stuff (verify this). Also, check out Codesucker on Mixx to see that I am just a gnat, not a power user by any means.
Using sites like FriendFeed can also help increase your search rankings in the same indirect manner as well. FriendFeed automatically shares your actions on many different social media sites with your subscribers and creates a feed of its own on your personal FriendFeed page. The point is that this can juice your social media presence by throwing backlinks at people automatically without thinking about it every time you Digg, Stumble, comment, blog, etc.
I noticed FriendFeed because I was seeing backlinks from the site, so I checked it out. It turns out someone had voted on one of my articles and FriendFeed had created a link to my site because it got so excited. Great, but the point isn’t about a measly link, nofollow or not, the point is that I noticed who voted on my article and ended up at their blog and maybe I’ll reference the information I found there in a future post. Get the drift? Good.
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