One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. Specifically…
- Links I’ve posted to my personal profile lately haven’t gotten that much attention compared to plain status updates or photos.
- The fan page for this blog is focused on posts from this blog only. Fans didn’t sign up for posts from elsewhere.
So the solution was creating a new Facebook page. This page is specifically focused on my freelance writing and blogging as a whole so it can be a platform where I can share links to anything I have written anywhere.
It took under two hours to set up, and since it’s been a while since I’ve set up a Facebook fan page, I thought I’d share some things I learned along the way.
Research Pages in Your Industry
I started by looking up fan pages by other freelance writers to see how they had theirs set up. I was looking specifically for what category they chose for their page and how they titled it for personal and professional branding.
The first page that jumped out was my friend Harleena Singh. I found some great pages for my own page to like in her page’s likes.
After some browsing of some awesome freelance writers’ fan pages, I decided to name mine with the title Freelance Writer & Blogger.
Fill in Your Basic Information (with Links)
Think you can just get a link in your About information and the designated website area?
Be sure to fill out your Personal Interests section carefully. I found out the first time I shared my page’s link on Google+ and Facebook that field was used as the description for your fan page.
Take Advantage of the Get Started Options
When you first create your fan page, you have some sharing options that will be lost once your fan page is more established.
The most important one is the Suggest to Friends option that allows you to recommend your new page to your friends.
This is a great way to get new fans for your page, but be warned it disappears pretty quickly, so suggest your new page to the people you think will be most likely to be interested, then continue through your friends list.
There is another option to Tell Your Fans about your page using your Skype and email contacts, but this options is also available through your Resources section when you click the Edit Page button.
Featured Likes & Admin
The Featured settings is not to be missed. After you create your page, click on the Use Facebook as Your Page link in the right hand sidebar.
Now go and like all of your own pages as well as other pages that fit your new page’s niche / industry. Then click the Edit Page button, and under Featured, select five featured likes (be sure to include your other pages) and a page owner.
This way, even if people leave your fan page, they will hopefully be on the move to your other Facebook pages or profile.
One of the best things about Facebook pages over Google+ pages for the moment is the ability to add custom content including welcome, opt-in, and contact form tabs. When I started thinking about doing at least one custom content tab, I remembered the great tutorial by Francisco Rosales on building a Facebook landing page with iFrames. It is really all the tutorial you need if you want to custom code and design your own landing page.
Unfortunately, I’m not much of a designer and to top it off, it was nearing midnight and I just wanted something quick and easy. While perusing other freelancer’s pages, I found one by James Cardigan that had a customized Welcome tab. At the bottom of it was a badge saying it was created with the free version of Pagemodo (aff link).
About half an hour later, I ended up with this sweet contact form on my new fan page.
The free version of Pagemodo allows you to have one custom tab on one fan page. I went with the basic ($6.25 per month) plan as I want to add more than just one custom tab, and I might upgrade to the pro ($13.25 per month) plan to do the same for my other fan pages.
Did the contact form pay off? Absolutely. I received two inquiries within an hour of announcing my page!
Announcing Your New Page
Once your page is ready to go, be sure to announce it everywhere. This includes using the Get Started tab mentioned earlier to suggest it to friends and then sharing it with your Facebook friends, Google+ followers, Twitter Followers, and any other social networks you have a nice size audience on.
Taking Advantage of the Like Button
Don’t forget to make liking your page easy by implementing the Like Button…
or the Like Box for your new page on your website.
If you’re just getting started with Facebook fan pages for yourself or your business, or you want to learn more ways to get your fan page more community, fans, and engagement, be sure to check out these resources. Both are affiliate links to great products!
- Facebook Marketing All in One for Dummies – Dummies books are not just for dummies. They can be the most comprehensive and easy to follow books out on the market. This one is the most recent, published in August 2011, and is authored by Facebook experts Amy Porterfield, Andrea Vahl, and Phillis Khare. It covers everything about Facebook pages from setup to engagement and even advertising.
- FB Influence – If you would rather watch than read, then the FB Influence course is the way to go. Led by Amy Porterfield and recommended by Michael Stelzner and Mari Smith, this course has four modules with 20 videos covering everything from the core rules of Facebook marketing to building an online store for your Facebook fan page. There are over 50 links to informative articles, measurement tools, and custom content applications as well as some sweet bonuses.
Your Facebook Fan Page Tips & Resources
Now it’s your turn.
- Who still finds Facebook fan pages more powerful than Google+?
- What tips would you have to offer someone just starting out or looking to get more out of their Facebook fan page.
- What are some of the best fan pages you have seen in the writing and blogging industry?
- What is your fan page’s best feature? Please include a link!
Please share your thoughts on these questions in the comments and be sure to scroll up and use the Like Button or Box to become a fan of my new Facebook Page.