Categories
Archives Social Media

Using Google+ Hangouts to Get More Exposure for Your Google+ Business Page

This is a guest post by Kevin Lau.

Google+ Hangouts

It’s still the early days for Google+ and plenty of people are getting to grips with the various tools this social platform has. This is even truer for business users, who have only recently been able to set up business pages to help promote their work.

One of the main features Google+ has to offer is Google+ Hangouts. Google+ Hangouts enable you to initiate video chats with other Google+ users who are in your Circles who also have access to a video camera.

So how can you use Google+ Hangouts to benefit your business?

Let’s face it most business users with Google+ business pages are looking to drive more traffic to these pages. Hangouts can certainly help you do this, and there are a number of methods you can use.

This is a guest post by Kevin Lau.

Google+ Hangouts

It’s still the early days for Google+ and plenty of people are getting to grips with the various tools this social platform has. This is even truer for business users, who have only recently been able to set up business pages to help promote their work.

One of the main features Google+ has to offer is Google+ Hangouts. Google+ Hangouts enable you to initiate video chats with other Google+ users who are in your Circles who also have access to a video camera.

So how can you use Google+ Hangouts to benefit your business?

Let’s face it most business users with Google+ business pages are looking to drive more traffic to these pages. Hangouts can certainly help you do this, and there are a number of methods you can use.

Create Specific “Get Togethers” for Specific Reasons

A lot of Google+ users will hook up with friends and family members on Hangouts, just so they can chat with them and catch up. That’s all well and good but it doesn’t really help when it comes to using it for business purposes.

Clearly you have to have a specific purpose for starting a Hangout if you’re using the social media site for business purposes. For example some business users are setting up Hangouts to provide information on specific topics. Someone who offers SEO services might set up a Hangout to teach the basics in SEO to a select few people over the course of a half hour. This might lead to new business in the future, and if they like what they see they’ll certainly share your generosity with others by recommending you. Suddenly you’ll see your popularity on Google+ rising.

Add Up to Date Information to Your Google+ Page & Mention It During Your Hangouts

Now this has to be done carefully. If you initiate a Hangout and then use the whole time to mention your business and how great it is, it obviously isn’t going to work. Hangouts should be used very carefully and not simply for promotion.

But if you are holding a Hangout on a particular topic – let’s follow the SEO example given above – you could direct people wanting more information back to your Google+ business page. Of course for this to work you have to populate that page with good advice and information – some of which might lead off to your actual website – on a regular basis. Don’t do it for the sake of the Hangouts alone.

Launch Into Video Conferencing to Make Stronger Business Connections in Your Circles

Think of this as the ‘you scratch my back and I’ll scratch yours’ technique. You’ll probably be beefing up your Circles by adding all the business contacts you already know that have also joined Google+.

Hangouts are a great way to get to know some of these contacts even better. Just make sure you have a good reason to request a Hangout with someone. The truth is that if you use Hangouts in this way, you’ll strengthen your relationships with the people you already have in your business Circles. This in turn lets them get to know more about you, and you’ll both find you recommend each other to your wider Circles – all as a result of using Hangouts. This should lead to more people discovering your business page.

Start Creating a Series of Podcasts & Promote Them on Your Google+ Page

It didn’t take long for the business users among us to start thinking of more creative ways to use Hangouts to further our traffic generation efforts. Some are already using Hangouts to create short podcasts, interacting with a small audience for each one as a result.

Just be sure that if you go down this route, you create a strong and focused idea for each podcast. You can record them as you go along and save them to share later on. If you become known for engaging and interesting podcasts you’ll soon see a splurge of traffic hitting your business page. What’s more, even though you are limited to ten people engaging in a Hangout, more can watch as it takes place if you set it to public viewing.

So you can see there is plenty to do on Google+ when it comes to driving traffic to your business page. You just have to be a little bit creative with your Hangouts to get the most out of them.

Have you used Google+ Hangouts to get more exposure for your Google+ profile or page? Please share your experiences in the comments!

By Kevin Lau

Kevin K. Lau teaches people how to build an online network marketing business using social media. Connect with him on Google+.

21 replies on “Using Google+ Hangouts to Get More Exposure for Your Google+ Business Page”

Hi Harleena,

Hangouts are a great tool! And plus they are tons of fun to do. If you have done video calls on skype or facetime on a mac very similar but much more features and awesome with a group of people. I use it quite a bit. We should definitely do one together!

Well, all these opportunities that Google+ offers, can give many interesting opportunities for communication and collaboration with your friends and other people who work with you. The most interesting for me is “get togethers”, that makes everything much simpler

I haven’t gotten too far into Google Hangouts yet other than just to test my equipment and system to make sure everything works.

Can you record and package Google Hangouts like you can with Skype?

Thanks,

Ryan H.

Hi Ryan,

What’s nice about Google Hangouts is all the features they are constantly updating. Have you tried the new advanced features? Where you can have the chatbox and even draw diagrams for illustrations. If I am using the hangout as a team meeting for example and some people could not make it I usually record it via screenflow or camtasia. Recently I had a hangout with Jack Humphrey and Google hangouts is a great platform to facilitate these types of interactions or meetings.

Hey Chris,

That’s awesome! Yea the first time you use it you begin to see all the possibilities with it. Facebook actually has the skype integration when you do chats. Have you tried that before? I haven’t tried talking to multiple people before but its pretty neat!

No, I have never tried that. I have never even used Skype for that matter. I’m definitely going to have to check it out, though. Thanks for bringing that to my attention. On another note, is there any programs that you can incorporate to Facebook that automatically puts your Facebook posts on your Google+ page?

I do not know much about Google+ nor i used it nor i feel like using it i dont know why i dont feel comfortable with it although i have heard really good feed backs about Google+ but still i couldnt understand it too i feel more comfortable with Facebook but after reading this am thinking of signinng up at Google+ for sure 🙂

Hi David,

Thanks! Google+ is definitely a fun and exciting platform to be using for business. In some ways its similar to facebook but in many ways its different – you will notice that the google+ team is very interested in user feedback so the more you play with it and share your experiences the better the platform will get. Thanks!

Great ideas Kevin,
I’ve tested hangouts and not yet had one.
Recording it is a great idea, I had not thought of.
Using hangouts to share specific information is a wonderful idea and I agree that offering “if you would like additional information check out my business page” a very good approach that can build raving fans of what you offer.

Hey Clay,

Great points especially about the optin offer. Definitely worth repurposing the video content for blogs or other articles too! Let me know what results you get. Thanks

Nice Kevin,
Google Hangout tool is really nice and interesting, I use it and make lot of fun , it is too good in Business point of view… i like It too much..
thanks for sharing it with us…..

Tried hangout a few times, it was great and pretty fun. Of course I was doing it with friends, but I can definitnely see that there will be many creative ways this can be used from a business perspective. Hope to be able to find and join one that is executed well just to see how it goes.

Comments are closed.