The million-dollar question every newbie blogger ask is “How can I drive traffic to my blog?”
Sure you can find tons of resources over the internet from successful bloggers who tackle topics on how they were able to achieve traffic when they started a decade ago, more or less. Those were the same things that inspired me but then I figured it may be worth something to share what a newbie blogger like me has done to make traffic happen.
I started blogging just a few months back and l learned about it through a good friend of mine. He started his a year ago and has been receiving decent payouts from Google Adsense. I said, “Wow! That is something.” So I got interested and after my personal induction I created a blog of my own.
After three weeks blogging I realized that the only traffic that I have were those from my family and friends. Does this story sounded familiar to you?
Anyway, I continued blogging regarding things that I wanted to share like my personal escapades with my family, my amateurish photography, dining experiences, and just about anything that I find interesting. Overtime I came to realize that my blog was going nowhere and that my audiences were still the same.
So I Stopped
Yes I did. I was frustrated with the number of traffic my blog was having so I stopped blogging, I started contemplating, did some research and started learning. Night after night I have been absorbing useful information from blogs of acclaimed bloggers. I gathered every bit of inspiration that I can get around and I finally decided, â€œYes! I want to be where they are right now. I will follow their lead.â€ And I did.
Restructure and Redesign
By the time I carved my decision in stone my application for Google Adsense has been approved. This has been the “sign” telling me that I made the right choice.
I reviewed the content of my blog and figured I need to make some changes. I need to overhaul my blog. And so I put aside all the existing posts and started focusing on a couple of niches, blogging and social media.
I dumped my blog’s theme and came up with another that is more appropriate to what I am foreseeing as a long term design. I trashed out all unnecessary widgets and made the essentials:
- Email Subscription
- Social Media Links
Placement of my Google Adsense has been implemented in strategic locations. The meta tags have been updated and my URL resubmitted to top search engines.
By the way, I haven’t thrown my historical posts away. Instead, I placed them in the “Off Topic” section of my blog. They are good to read. After all, we canâ€™t be “all business” all day.
Compose and Post Contents with Substance
Then the time had come for me to create an art of posting relevant contents to my would-be readers. So I posted my very first post about things that every newbie should know before starting a blog.
I put a lot of time and effort on that article and I am really proud of what I have crafted. My blog received traffic from friends initially but things started getting better as the existence of my blog crawled its way to some of my friends’ friends. Ah, the wonders of social media.
At that point, gaining traffic was a bit slow if you ask me but that is alright. Itâ€™s all part of the process. The main thing here is to continuously produce relevant and useful contents for your targeted audience.
Guest Blogging and Getting Involved
I learned from my readings that guest blogging is an important aspect of widening audience reach. This part is exciting as the possibility of having new audiences is somewhat immeasurable. The first guest writing I made was for Technorati, a popular blog search engine indexing over a hundred million blogs.
Within 36 hours after my article was published, my traffic stats incremented for zero to more than 250 unique visitors per day and 79% of it were first time visits. This is not coming from my Technorati article alone but rather a combination of hits from different articles I previously posted outside my niche. Not a figure to really brag about but then itâ€™s pretty spectacular for me.
Getting involved by replying to comments from readers of your guest post is equally important as well. This way, you will not only have your presence known but also establish relationships outside your blog.
This goes without saying that posting comments on popular blogs in your niche will also boost your profile and your blogâ€™s existence.
Joining in online community forums that have topics relevant to your niche and indirectly promoting your blog through a URL in your profile signature can also help boost your presence.
Feed Your Blog and Worry About Monetization Later
What good is a blog if it is not being updated with trending topics on a regular basis? After you have been successful in promoting your blog, did you notice your RSS feed, Twitter followers, or email subscription increasing? Mine did and this indicates that new audiences find your contents interesting.
You have to continuously post fresh articles for their reading pleasure. Monetization will eventually follow if you have a steady and growing audience. I do admit that I felt a sense of self-appreciation when I saw my Google Adsense rising from a few cents to more than a couple of dollars per day.
Traffic Is Not Everything
I know this will be brought up and I totally agree. Traffic is not the sole measure of success in blogging but it is what every blogger needs. When traffic is flowing in, it is time to think about how to convince your readers to be subscribers to your blog. Experts say that money ultimately comes from subscriber listing.
Itâ€™s All Worth the Time and Effort
The blog revamp that I made costs me many sleepless nights. But those changes were necessary if I wanted to drive traffic into my blog. I stood up and took a chance.
But it doesn’t stop there. The blogosphere has been ever growing and ever dynamic. We definitely need to adapt to those changes and donâ€™t be too complacent.
As the saying goes, “Do not let things happen. Make things happen.”