Are you a believer in the theory that every action gives birth to a reaction? If so, you’ll want to be extremely careful about the domain name that you choose for your new official company website.
This is a matter that you can’t afford to be too choosy on when looking out for your best interests (and that of your business).
The wrong domain name is one that could haunt you for years to come. It could seriously impair your chances of growing your business into a profitable enterprise. On the other hand, the right domain name can help you get a healthy start and advantage over your competitors. This is the best way to quickly establish your brand in the eyes of your new public.
Perception is the reality in the world of internet advertising
When it comes time to check available domain names, keep this in mind: In the world of the internet, perception can very quickly become reality.
What happens if you choose a domain name that is considered offensive or off-color for any number of reasons? It can spell the doom of your business. It doesn’t matter how much damage control you attempt to apply. The stain that clings to your reputation can quickly fester and become fatal. This is why it’s so important to choose a name that is memorable. It should also be easy to spell and pronounce, and as inclusive and nonoffensive as possible.
The name you choose needs to accurately reflect your brand
The name that you ultimately choose for your domain needs to be an accurate reflection of your brand.
This is important because this is a name that you will be stuck with for some time. You want to make the best possible first impression. And, you want to do that with the widest number of people, all in the shortest amount of time.
To achieve this, you will need to choose a name that condenses your entire brand into the shortest space. This is what is searched when locating you on the web. It shouldn’t be one that embarrasses them to spell out when searching.
The domain name and search engine optimization (SEO) efforts
Did you know that the domain name selection can also impact your SEO efforts? Yes, that has basically been the case since the beginning of time, or should we say the beginning of the internet.
It makes sense, that the domain name is prevalent in search listings (SERPs) and as such, becomes a candidate for propelling yourself that much further ahead when the domain reflects a key keyword. Yes, that was a redundant use of the word, “key.”
So, what are we talking about here?
Let me use an example because not only is this an example of a success story (and hence a case study) but it also illustrates the point better than many domain names. I believe you will see it right away.
- The domain is dentalmarketingguy.com
Do you see it? Yes, the keyword phrase, “dental marketing guy” shows up right in the domain name. It ranks well for combinations of that phrase, whether it is the full phrase, “dental marketing guy” or “dental marketing.”
Go ahead, search for yourself and see how successful that domain selection is, in terms of keyword and keyword phrases. Or, better yet, take a look at the site (hint: he also has a Dental SEO course to help dental businesses to understand how to use SEO to garner more leads).
The importance of the domain registration service provider
We used to be a domain registration service provider and there is a lot that goes into that service. Many times, the consumer doesn’t realize just how much the service provider does for them. But, that is the key thing. It is done for you so you have fewer worries.
Checking the actual domain name(s)
The final piece of the puzzle will fall into place. This happens when you enlist the services of a professional domain name service provider. By doing so, you ensure that someone else isn’t using that name.
You don’t want to get off to the worst possible start by being hit with an intellectual copyright infringement suit before you’ve even had a chance to begin.
To avoid this nasty scenario, your service provider will help you determine immediately whether the name you wish to use for your domain is available. If so, you can snap it up and proceed to build your new official company website. The sooner you claim your domain and put up your site, the sooner you will be able to begin doing business.
Then, your next step is to write that awesome content for your new domain/site!