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Why Bloggers Need to Build a Subscriber List

This is a guest post by Christine Brady of Insightful Mommy.

If you have been blogging for any length of time, you have no doubt heard the phrase list building or building a list of subscribers. But what does building a list of subscribers have to do with blogging you may be wondering…

As bloggers, your focus is much like mine – creating great content to share with our readers, staying active on social media, connecting and promoting your blog. But every one of the daily task that we work hard on are all subject to finding your audience.

And unfortunately, your audience may not always follow your blog or follow you on social media. Some may have your blog loaded in their RSS, but what about the readers that don’t?

You need a way to reach them. This is where building a list of subscribers becomes a vital part of your online business strategy.

Let’s face it – list building is all the rage in the Internet Marketing arena. There are Internet Marketers out there who run their businesses solely based on their list on subscribers. Some don’t even have a blog or a Twitter account, but they have a subscriber list that they care for and nurture.

That is an incredible business model – and one that we bloggers are in a great position to pick up on. Bloggers are actually in an even better spot as we have mastered great content and know how to connect with our audience.

The idea of building a subscriber list is not complicated as it may seem.

This is a guest post by Christine Brady of Insightful Mommy.

If you have been blogging for any length of time, you have no doubt heard the phrase list building or building a list of subscribers. But what does building a list of subscribers have to do with blogging you may be wondering…

As bloggers, your focus is much like mine – creating great content to share with our readers, staying active on social media, connecting and promoting your blog. But every one of the daily task that we work hard on are all subject to finding your audience.

And unfortunately, your audience may not always follow your blog or follow you on social media. Some may have your blog loaded in their RSS, but what about the readers that don’t?

You need a way to reach them. This is where building a list of subscribers becomes a vital part of your online business strategy.

Let’s face it – list building is all the rage in the Internet Marketing arena. There are Internet Marketers out there who run their businesses solely based on their list on subscribers. Some don’t even have a blog or a Twitter account, but they have a subscriber list that they care for and nurture.

That is an incredible business model – and one that we bloggers are in a great position to pick up on. Bloggers are actually in an even better spot as we have mastered great content and know how to connect with our audience.

The idea of building a subscriber list is not complicated as it may seem.

First, the Basics

List building comes in many forms –

  • An email list
  • A list of followers
  • Feed subscribers
  • Direct mail lists
  • A buyers list

In every case of list building, there is the idea of building a list of willing subscribers that are interested in what you have to say.

People who subscribe to your offer are letting you know that they found value in what you offered them and they are now giving you permission to send them more information, to talk to them, to help them out.

I Have a New Subscriber – Now What?

When you get a new subscriber, the real fun begins. For someone that has just joined your list, the beginning stages are a true relationship building time.

Don’t let this scare you though – this is something you already do on your blog. With your list, you’re just taking it in another direction.

What I have found in my years of list building is that you actually develop even more of a relationship with your list than with some of your blog readers.

Hard to believe?

Picture it this way – my blog is written on the premise of writing for the masses, even though I know my readers fairly well, I still write for the general public. So that if anyone visits my blog, they know what they will find there and the material will be pretty general.

But with my subscriber list, I can go much deeper in conversation. I can give them tips and advice more targeted to what they want. Much of it, I don’t put in my blog posts.

In other words, it’s a relationship unlike any other.

And it’s a sustainable relationship as well.

Your blog can go away. Your Twitter account can go away. Even your other social media outlets can go away. But a list of email subscribers will be yours as long as you want them.

Just Do It!

So here’s what to do next:

  • Head over to Aweber (aff link) and sign up for an account.
  • Decide on an incredible offer to offer to people who sign up on your list – easiest way is to browse through some of your old blog posts and compile a short report.
  • Generate a web form from AWeber to place on your blog.
  • Place the form in a widget area on your blog.
  • Write a blog post to let your readers know that you are offering a free report.

That’s all it takes to get started!

There is no greater blog marketing piece than a list of people who subscribe to your offers and feeds because they perceive you as offering them value.

Done the right way, list building develops trust, offers value and worthwhile information and can create a stream of revenue for you for years to come.

Are you ready to begin building your list of subscribers?

By Christine Brady

Christine Brady is the author of 101 Ways to Connect for E-commerce. She offers tools, techniques and training to help your online business explode!