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Social Media

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more. 10,000 likes, 100,000 likes, a million likes! We set big goals to grow our Facebook fan pages all based on this one simple metric. But here’s the secret. Facebook ‘likes’ aren’t very useful. Counting ‘likes’ is what […]

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Social Media

Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

The internet has ushered in a great era for marketing: the analytics era. Pretty much everything you say and do on social media is trackable in real time. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. There are lots of ways to generate […]

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Social Media Strategy

5 Hacks To Make The Most Out of Social Channels

Okay, let’s make a deal: You read (not scan!) this post till the end, and I promise to share tricks you haven’t taken into consideration while choosing right social channels for your business. Note: I said right. I am sure you are awesome! I believe you have skills to bring every social channel to heel. […]

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Blogging Business Freebies Social Media Strategy

5 Strategies to Capture Readers That You Might Not Have Tried

Right now is the perfect time to reflect on the progress you’ve made this year, re-evaluate your plans as needed, and to explore new possibilities. Lately, I’ve been experimenting with different methods of attracting more readers to my blog. If you’ve been following Kristi for a while, you probably know the tried-and-true methods already, such […]

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Blogging Social Media Strategy

Social Distraction (AKA Media) Adventures

Diving into the Social Media pool was like taking a dip in shadowy shark infested waters to me. For the sake of business (and after much contemplation), I decided to get brave and dipped in just one toe. I’m not sure I’m swimming yet, but I am enjoying floating about, so I thought I’d let […]

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Social Media

How To Promote Your Content Through Social Ads Effectively

Nowadays, it’s getting harder and harder to be “noticed” on Google. Your SEO efforts take ages to get you results. Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Paid social ads are no longer seen as […]

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Archives Social Media

The Rise (And Fall) of Social Media: 12 Ways to Capitalize on the Current Trends

This is a guest post by Uttoran Sen.

Social media is very much here, but as those at MySpace can tell you, it’s not always here to stay. The trick to capitalizing on social media trends is to find what is happening now and make it work for you.

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Archives Social Media

9 Everyday Tools to Increase Earned Media

This is a guest post by Aaron Lee.

There are three types of mainstream media online. Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Earned media are media assets that are built through word of mouth, buzz, viral shares and so on.