When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more. 10,000 likes, 100,000 likes, a million likes! We set big goals to grow our Facebook fan pages all based on this one simple metric. But here’s the secret. Facebook ‘likes’ aren’t very useful. Counting ‘likes’ is what […]
The internet has ushered in a great era for marketing: the analytics era. Pretty much everything you say and do on social media is trackable in real time. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. There are lots of ways to generate […]
Okay, let’s make a deal: You read (not scan!) this post till the end, and I promise to share tricks you haven’t taken into consideration while choosing right social channels for your business. Note: I said right. I am sure you are awesome! I believe you have skills to bring every social channel to heel. […]
Right now is the perfect time to reflect on the progress you’ve made this year, re-evaluate your plans as needed, and to explore new possibilities. Lately, I’ve been experimenting with different methods of attracting more readers to my blog. If you’ve been following Kristi for a while, you probably know the tried-and-true methods already, such […]
Diving into the Social Media pool was like taking a dip in shadowy shark infested waters to me. For the sake of business (and after much contemplation), I decided to get brave and dipped in just one toe. I’m not sure I’m swimming yet, but I am enjoying floating about, so I thought I’d let […]
Nowadays, it’s getting harder and harder to be “noticed” on Google. Your SEO efforts take ages to get you results. Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Paid social ads are no longer seen as […]
This is a guest post by Uttoran Sen.
Social media is very much here, but as those at MySpace can tell you, it’s not always here to stay. The trick to capitalizing on social media trends is to find what is happening now and make it work for you.
This is a guest post by Aaron Lee.
There are three types of mainstream media online. Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Earned media are media assets that are built through word of mouth, buzz, viral shares and so on.