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Social Media

How to Pitch to HUGEST Blogs

Note how in the title I specified the HUGEST blogs, and not just the biggest. I am talking about the crazy popular, well loved, super read blogs that everyone knows about. These are the hardest to get your website, blog or startup featured on. In fact, I have read some articles that claim it is […]

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Social Media

How to Improve Your Social Media Marketing in 2019 and Beyond

I distinctly remember a handful of years ago, when I was writing an article about social media and its place in marketing. My advice back then was to settle down on one platform and really cultivate it, choosing the right one based on demographics, needs and strategy. Any other platforms were, I said, just extra […]

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Social Media

How to Create a Perfect Social Media Landing Page

The social media landscape is changing and has been for awhile. Facebook is still a very popular platform, but it has been becoming less inhabited by the young people of the world for years. Teens to mid-20’s people tend to populate Instagram and use apps like Snapchat as their primary social tool, while Facebook has […]

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Social Media

8 Social Media Tools to Monitor Brand Mentions

Your content strategy needs an update. How do I know? Because we all could use a bit of help making our content a bit more relevant, more targeted and more effective. When would you ever hear someone exclaim, “I need to have fewer readers!” Never, that is when. More traffic means more interest, which leads […]

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Blogging Featured Marketing SEO Social Media

The secret to creating magnetic, high-traffic blog content

It’s not easy to write a viral post on a blog. And competitors are continually complicating this task with their efforts to promote content and advertise their brand – drowning your content out. You can still become a leader if you avoid copying others and use your creativity. In this article, I’ll share the secret […]

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Social Media

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more. 10,000 likes, 100,000 likes, a million likes! We set big goals to grow our Facebook fan pages all based on this one simple metric. But here’s the secret. Facebook ‘likes’ aren’t very useful. Counting ‘likes’ is what […]

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Social Media

Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

The internet has ushered in a great era for marketing: the analytics era. Pretty much everything you say and do on social media is trackable in real time. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. There are lots of ways to generate […]

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Social Media

When Social Media Turns Into A Nightmare

Social media is changing the way we do business. With just one bad review posted on your Facebook wall, you can lose valued patrons or followers. Social media has made it easier for businesses to expand their market—reaching otherwise unreachable areas—without massive marketing costs. It has also armed people with the power to lash out […]