This is a guest post by Brad Smith.
Building a good social media presence doesn’t have to take all your time.
You just need to work smart, and focus on the activities that produce the highest ROI. Because you’ll start to notice that specific activities pay off a lot more than others.
Here’s how you can identify those activities, grow your audience, and save yourself a ton of time in the process.
Image courtesy of deanmeyersnet.
1. Have a Clear Goal
The most common mistake people make is not defining their social media goals before they begin.
Why are you on Twitter? What are you doing with your blog?
And how are these activities going to support your professional goals?
Forget about the ROI. I’m talking about being able to define what success will look like.
Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer.
When you break it all down, there are only three acceptable answers:
- Increase brand awareness by growing your reach
- Build customer loyalty by engaging more and providing support
- Increase sales by getting more people to purchase, more frequently
If you can figure out how your daily activities will support these three goals, then you’ll already save yourself a lot of wasted effort.