3 Marketing Tools I Miss (and Their Alternatives)

Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? I know I do, especially since I tend to write passionately about those tools that I find useful. So today, I'd like to reminisce about some of my favorite tools of yore, why I loved them, and the alternatives I've found since they have gone to tool heaven. 1. PostRank PostRank was a social … [Read more...]

10 Ways Strengthen Your Twitter Community with Commun.it

Twitter is one of my favorite networks to engage upon, primarily because you don't have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter. Today, I'm going to look at one that can help you find new people to connect with, identify the most valuable people in your community, cut through the noise, and strengthen relationships with those who are most important to your … [Read more...]

5 Tips for the New Facebook Timeline for Personal Profiles

Facebook is beginning to roll out the new timeline design for personal profiles for more users. If you haven't looked at your profile yet, you should go check it out now. It may look similar to this. Basically, your updates, updates posted to your wall by others, and updates you are tagged in show up on the right column. All of the stuff that was previously beneath your timeline cover photo (about, friends, photos, places, notes, etc.) are in the left column. Also added to the left column … [Read more...]

How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks

Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn't find the actual contact form through the endless maze of self-serve support documentation? If so, then you're in the right place. The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit. How to Contact Facebook Support Out of all social networks, I would guess it is likely … [Read more...]

How to Get Testimonials for Your Business or Blog Using Twitter for Social Proof

Have you ever wondered what mentions and retweets are worth to your business or blog besides a boost in the Klout score? Tweets can be the perfect source of testimonials. Collecting them is easy, and publishing them is even easier. What You Are Looking For When collecting tweets as testimonials, watch for tweets from readers, customers, well-known people in your industry, mentors, and role models. Look for tweets where these people are saying something good about you, your skills, … [Read more...]

4 Ways to Fully Embrace the Social Media Trio and Maximize Results

This is a guest post by Daniel Sharkov. Social media - hate it or love it, but if you want to get your business ahead, you have to embrace it. SEO definitely hasn't lost its value, but nowadays finding your place among all those top-ranking sites is a tough and sometimes impossible task. Lately social media is turning into the easier way to gain exposure. But... As easy as getting social media traffic is, the more saturated a medium becomes, the harder focusing that traffic flow to … [Read more...]

My Favorite Social Media Resources For The Top 3: Twitter, Facebook, and Google+!

This is a guest post by Samuel Pustea. Social media will bring you results, it will. Extraordinaire results! If you don’t believe me, just take a good hard look at Kristi Hines and Jeff Bullas. They have thrived on the internet through the engagement they have created on their favorite social media sites. But they have done it through much trial and error and did not hesitate to respond to criticism. Are you able to work hard on these social media sites and optimize you results? If … [Read more...]

The Rise (And Fall) of Social Media: 12 Ways to Capitalize on the Current Trends

This is a guest post by Uttoran Sen. Social media is very much here, but as those at MySpace can tell you, it’s not always here to stay. The trick to capitalizing on social media trends is to find what is happening now and make it work for you. 1. Follow Your Target Market Who are you selling to? Kids aren’t on Facebook as much now as they used to be. They are over at Tumblr – are you? Moms, on the other hand, aren’t hanging around Digg or Linkedin. They are over there at … [Read more...]

9 Everyday Tools to Increase Earned Media

This is a guest post by Aaron Lee. There are three types of mainstream media online. Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Earned media are media assets that are built through word of mouth, buzz, viral shares and so on. From these three types of media, earned … [Read more...]

7 Advanced Social Media Marketing Strategies

This is a guest post by Tim at HostPapa. Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. Photo Credit: Laurel Papworth and … [Read more...]



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