32 Experts Share Their Best Blog Post Promotion Tips

blog-post-promotion-tips

In celebration of the launch of my first premium training course on how to promote your content, I asked some of the top blogging, content marketing, and online marketing experts to answer one important question.

What’s your most successful method of promoting a blog post or other single piece of content?

So without further ado, here are their answers!

1. Empower your readers with social sharing buttons.

mikestelznerEmpower readers to share your content as they consume it by placing the Digg Digg floating social share bar along the left side of your content as people scroll down the page. This enables them to easily promote your content to their favorite social channels. A good tip is to make sure it appears only after people have scrolled a bit down the page. See it implemented at Social Media Examiner.

~ Mike Stelzner is the founder of Social Media Examiner and host of the Social Media Marketing Podcast.

2. Link out to bloggers with large followings.

ramsaytaplinSo I’m assuming you don’t have a huge mailing list to share your latest post with. And I’m also assuming you don’t have a massive budget to run an advertising campaign. So how then does a blogger successfully promote a brand new blog post? Well, a lot of it is about contacts.

One tricky little thing I do is to write a massively useful post and in that post link out to bloggers/authors who have large followings on Google+ or Twitter. When the article goes live you shoot them a message letting them know that you mentioned them and nine times out of ten they will share your content. If you’ve mentioned them in a nice way with a high quality article you’ll often find yourself with new friends and contacts and a big new flood of traffic.

~ Ramsay Taplin has sold blogs for $20,000 and now helps people learn how to start a blog and work from the couch over at BlogTyrant.com.

3. Target content topics for the people you want to promote them.

carolticeThe post promotion that was my game-changer was taught to me by Jon Morrow of Boost Blog Traffic, to give credit. It’s to write a post on a topic that you know a particular top blogger would find interesting, and then to target it specifically to them on Twitter, at a time when you see they’re on there, with a reach-out like, “@bigblogger – your readers might enjoy [blog post title] [LINK].”

You can see the one I sent out being retweeted by my intended target, Darren Rowse of Problogger, below. This crashed my server it sent so much traffic over, and was really the start of my blog being discovered by a wider audience.

~ Carol Tice writes the Make a Living Writing blog, where subscribers receive the free 20-week e-course Marketing 101 for Freelance Writers.

4. Connect with influencers in your market.

andreavahlIn today’s world, content marketing is where it’s at. People are looking for valuable things to share with their followers and fans. If you have a valuable piece of content that you want shared more widely, make sure you have built up connections with other influencers in your niche. This doesn’t happen overnight. Start by sharing their content (be a giver before you ask for a favor) and connecting with them either live in person or through things like Skype or Google+ hangouts.

Once you have built up connections with other influencers, they may naturally share your great content but they might also miss it. You can do things like e-mail them and ask them to share it. Have a pre-written 140-character tweet that they can easily cut and paste to make it easy. Or tell them which article you want share and make sure your social buttons are easy to find for them to share it. I am part of a couple of groups that do this for each other such as The Best Keynote Speakers. Another way you can do this is through tools like Triberr or Social Media Buzz Club. Make sure you are sharing their content as well and only occasionally asking for shares to salesy content.

~ Andrea Vahl is the co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School.

5. Get influential people involved to spread the message.

russhenneberryThe best way to promote a blog post is to ensure that your content references influential people. Make it a part of your process to interview people, quote them in your content, link to their websites, etc. etc. Get influential people involved and they will help you spread the message. As a bonus, adding the perspective of influential people usually makes the content better. These people are influential for a reason. This very post is a great example of this method. All of the folks that answered this question are likely to spread it to their network. Brilliant job Kristi! :)

~ Russ Henneberry is a content marketing and analytics professional who helped grow the CrazyEgg blog from 0 to 100k visits per month.

6. Participate in link parties.

allisonboyer On my food blog, the absolute best method for getting the word out about a post has been link parties, which are weekly collections of links about a specific topic. If you blog in a visual niche (food, travel, DIY, etc.) you need to be doing link parties! Not only do you reach the audience of the blogger running the link party, but you get on the radar of other bloggers, since most of the people who participate in the link party will browse through the other submitted links as well. It’s a great way to start building relationships with others in your niche.

~ Allison Boyer works for New Media Expo (NMX) and runs the food blog The PinterTest Kitchen with her mom and sister.

7. Automate promotion with Twitterfeed.

RuanOosthuizenMy personal, most successful content promotion strategy is combining the two Social Media Networks Twitter and Facebook with an online application called Twitterfeed. I created a free account on the platform, then I set up feeds from the blog networks with relevant content that I follow and trust, connecting my Twitter account and Facebook page. So each time a specific blog publishes new content, it gets delivered to my Twitterfeed account through the blog’s feed that’s set up on it. The content then gets published to my Twitter account as well as Facebook page.

The nice thing about Twitterfeed is that you can set up pre- and post tweet content, which I typically use to mention the @user of the content to be shared. It’s also a “set-and-forget” type of operation as you set everything up once and see content spread and shared while you sleep. Of course I set up my own sites on this platform as well, which means all my social media sharing gets done automatically.

This strategy has seen my content being shared and retweeted all over the place from owners in my blog network. To give you an idea, this strategy has created over 3000 backlinks to my author site FreelanceBloggingLife.com and in only 6 months since its launch resulted in the site being rewarded with a Google Page Rank of 3. Form y new upcoming project Christian Book Blogger that launches on Sept 2nd, I have already accumulated 1800 Twitter followers, 115 Facebook page ‘likes’ and 70+ email subscribers, using this exact strategy.

~ Amongst many other online projects, Ruan Oosthuizen is a passionate entrepreneur and founder at VirtualPropertyIncome.com where he documents every step he takes as well as all the results he gets from all his efforts building niche websites that generate passive, residual income after an acceptable amount of time, resources and ground work are put into it.

8. Ask people to help you promote it.

patflynnMy favorite method of promoting a blog post is pretty old school – it’s asking people to share it. If you publish an amazing piece of content that you feel is share-worthy (which should be every piece of content that you write), then you have permission to ask those who consume it to share it. It’s totally okay to ask, and sometimes that’s all it takes to get people to take that extra effort to do so. Combine that with making it incredible easy to share, and you’ve got yourself a winning combination.

~ Pat Flynn is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses on the Smart Passive Income blog.

9. Make your content more promotable.

nealschafferWe all know that sharing our blog posts in social media is one of the best ways to promote it. Our social media followers will see them when they’re online, and undoubtedly a portion of them will end up sharing them with their social networks.

The problem is that everyone else is doing the same thing, so how do you rise above the noise? To be honest with you, I find the best way to promote your content is to ensure that you create content that has one or a combination of the following things. These are the items that seem to be most shared in social media and thus bring in a lot of traffic in the short-term – and through the social signals and backlinks generated continue to bring in a lot of traffic from search engines in the long-term:

  • Include lists of people or company names as the main content in your blog post and tag/mention/etc. these entities when you promote your post on each of the social media channels. Most people and companies love the publicity and will more than often share the content with their network, assuming that the content is not actually a list per se and has meaningful content and analysis attached to it.
  • Include an infographic and indicate so in your title. I have only experimented with a few, but not only do people love to read – and share – infographics, Pinterest has given them a viral home where, assuming you are active on the platform, you can generate a lot of traffic back to your content from. In addition, graphics do show up more prominently in social media newsfeeds, so leveraging the visual is key.
  • Best or Top lists for your area of subject matter expertise are still evergreen content topics that generate a lot of traffic. The trick is to have enough (20 or 30 are better than 10) but to have enough meat in describing each item in your list that shows that your list is authentic and meaningful.
  • Focus on the negative: The mistakes that you’re making that no one knew. Everyone is afraid of doing something wrong, so focusing on the negative is always a great way to create a post that is easily promoted by others in social media.
  • Go to Google. Simply enter a keyword followed by a blank and look at the ten words that Google suggests. These are the words that people are searching information for. Have you written blog posts about all 10 of these topics? Are there timely topics that appear? Creating a blog post from a Google-recommended topic might make your content promotable because there are people actively looking for information on the topic.

Sure, promotion isn’t just about the content, and there are many things you can do that I’m sure others have written, but I would recommend first start by making your content more promotable.

~ Neal Schaffer is a social media strategy consultant and author of the new book Maximize Your Social.

10. Email your list.

ryandeissThis one’s easy…I mail my subscriber list and tell them I posted something new. :)

Some may accuse me of cheating, but to me it highlights the #1 job of any content marketer, which (in my humble opinion) is to build enough trust and wanting in your readers that they joyfully give you their email address in the HOPES that you’ll remind them when you have more great content.

And this isn’t as difficult as everyone makes it out to be…

If every bit of content you publish drives your readers to additional, premium content that they can only get if they subscribe, then you have a lead generation machine that literally feeds itself. It goes without saying (although I’ll say it anyway) that your content needs to be amazing, but assuming it is and assuming you give your readers a good reason to give you their email address, it isn’t hard to build an email list that can eventually spawn an entire business.

~ Ryan Deiss is a 10 year Internet Marketing Veteran, and at the age of 30 Ryan has become a widely followed and respected IM Guru releasing countless reports and courses on subjects ranging from social media to continuity programs and SEO.

11. Time your email delivery.

richbrooksMost successful web marketers and business owners will tell you that the power is in the list, and online that means your email list. Tweets, Facebook updates and other social media channels can offer the benefits of social proof and help reach a wider audience, but if I’m trying to drive traffic to a new blog post, email trumps all social media.

The new wrinkle is timing, however. Many of our readers check their email when they first wake up, almost always on a smart phone. If they’re reading your email on phone and it’s not optimized for mobile, studies show they’re most likely to just delete it. Even if it is optimized for mobile, I know that I use my phone to quickly delete most marketing messages, even when I sign up for them.

Better to plan your email to land in their inbox AFTER the morning rush (and purge!) Once they’ve gotten a few things done, they’ll be more likely to see and read your email, driving them back to your blog post.

~ Rich Brooks is president of flyte new media, a web marketing and design company that helps small businesses increase their visibility, drive qualified traffic to their website, and convert that traffic into leads and business.

12. Promote others.

anahoffmanPromoting others has always been my most successful way to promote Traffic Generation Café. That includes both acknowledging my readers for their incredible contributions to TGC growth: comments, mentions, social media sharing (like I do in my Weekly Marketing Skinnies), as well as generously linking out to relevant resources on other blogs in each and every one of my posts. “Give and you shall receive” goes a long way.

~ Ana Hoffman is the web traffic generation expert. That’s why I started TrafficGenerationCafe, focusing on various ways to increase website traffic like search engine traffic, social media traffic, networking, as well as how to convert that traffic into subscribers and buyers.

13. Have a relationship with your social connections.

heidicohen Leverage the power of other people’s networks by reaching out to influential colleagues and asking them to share your content. This works best if you have a relationship with the social connections, you’ve mentioned them in your post, and you’re not a pest.

~ Heidi Cohen is the President of Riverside Marketing Strategies and Chief Content Officer of HeidiCohen.com.

14. Take a contrarian approach to a hot topic.

tomewer I have a few thoughts on this topic but I’ll just give you the approach that has been the most successful for me. In fact, this approach wasn’t deliberate but it had a huge effect — driving the post in question to the front page of Hacker News and getting it 15,000+ page views in just one day.

It was a post on responsive design and my approach was simple — I explained why I don’t think responsive design is worth it under many circumstances. To put it another way, I took a contrarian approach to a hot topic. This generated an awful lot of debate (200+ comments) with people arguing for and against, often vehemently.

The post didn’t require any promotion — it hit the ground running. Of course, if I had promoted it I am sure that it would have been even more “popular” (if you want to put it that way ;-)). Controversy can take you a long way, but I will say that you should be only be controversial when you think that you have a good reason for being so. Being controversial for the sake of controversy is not something I would recommend.

~ Tom Ewer is a professional blogger and founder of Leaving Work Behind and Healthy Enough.

15. Include quotes and excerpts from personalities with your idea audience.

gregoryciotti One of my favorite ways to promote a post actually begins with how the post is created. Utilizing what I call The Drip Technique, any article you create can get the exposure of a “round-up post” without actually being a round-up post. How? You simply “drip” in features throughout the piece, grabbing quotes and excerpts from personalities with your ideal audience and putting them in where appropriate.

Check out how I put this in action in an article called The New 4Ps of Marketing. Under each subheading, I added a quote from a respectable entrepreneur/marketer on what they thought. When you feature people, they are likely to share it, but by ‘dripping’ in these features, you still control the flow of the content, and don’t have to rely on a pure round-up to get exposure.

~ Gregory Ciotti is the marketing strategist at Help Scout.

16. Recycle Facebook posts in different formats: links, images or just text.

leowidrichWhat we’ve found and what helped us to significantly increase our Facebook engagement on articles is to use different formats on the same type of content.

Especially since the shelf-life of a link being posted to Facebook is only three hours, there is no way that all your fans will see it. In fact, only a small fraction of them—around 10%—will ever see your post.

The way we go about this is to tear up the article into different, smaller stories and post them individually to Facebook:

First, we post the actual link:


Then we go and post only one image to explain part of the post:


This way you can get double or even triple the amount of engagement by highlighting different elements of the post with each picture.

~ Leo Widrich is the co-founder of the popular Buffer social scheduling app.

17. Make your content amazing.

jasonfalls Make sure the blog post or piece of content is amazing in the first place.

~ Jason Falls is a digital strategist, author, speaker, and founder of Social Media Explorer.

18. Email people you mention in your posts and ask them to tweet.

neilpatel My single most successful strategy in promoting a blog post is to link out to other sites. Let me explain…

If I wanted to write a resource on the 50 best marketing blog posts of 2013, I would search all over the web for great posts. Once I compiled a list, I would turn it into a blog post. And then once I publish it I would then email each blog that I mentioned to let them know. I wouldn’t ask them to blog about it, but instead I would ask them to tweet about the post.

You should be able to get at least 10% if not 15% of the people you email to tweet out your post.

~ Neil Patel is an entrepreneur, investor, advisor and blogger at QuickSprout.

19. Find people who share links to similar content.

jasonacidre The key to have an effective and scalable content promotion strategy (for every piece of content you publish) is to make sure that it gets straight to those who are really interested about the topic.

I have 2 methods which I strongly recommend – that have also worked very well for me:

  • Connect, build relationships and earn the respect of other content publishers/influencers in your industry by providing content that’s proven to be of high value to them as well as to their followers. This can almost semi-automate your content promotion, especially when your peers are regularly updated whenever you have a new content published.
  • Identify and reach out to people who are genuinely interested in the subjects you have covered (your existing content assets). You can easily do this by tracking the sites/people who have linked to or shared your competitors’ similar content (using Topsy, Open Site Explorer and Ahrefs). I wrote a comprehensive guide on implementing this type of outreach for content promotion that you can also check out.

~ Jason Acidre is the Co-founder and CEO of Xight Interactive, and the author of Kaiserthesage – an online marketing blog.

20. Share it on social media a few times with different variations.

brianhonigmanI’ve found that one of the most successful methods of promoting a blog post is by sharing it on social media a few times with different variations of images and text. Visuals resonate with people far more than other types of content shared across social media. According to Zabisco, 40% of people will respond better to visual information than plain text. Therefore, including an interesting and relevant photo with your text and a link to your content will help it get more exposure across Facebook, Twitter, LinkedIn or Google+.

It is bad practice to post the same exact update to a social channel because it is repetitive and provides little value, however if you alter the visual and/or text used in a post it can help drive further traffic to content you’ve previously posted about in the past.

For example, I wrote an article on 50 Fascinating Content Marketing Statistics and Figures from 2013 that I choose to promote via Twitter. First, I tweeted a link to the article with the headline as text and an image from the post. Later on, I tweeted about the article again but this time without a photo and referencing a specific statistic from the article with a link.

Each tweet was different from one another, minus the fact that each included a link and information from the same article. Look to vary the images and text used on your social channels to help promote your content to a wider audience.

~ Brian Honigman is a freelance writer, content marketer and social media consultant.

21. Challenge or agree with influencers to get their attention.

demianfarnworth My most successful way to promote a blog post is to get an influencers attention — inside the blog post. Challenge or agree with an idea close to them. Craft a compelling, original argument … one they can respect (and share) whether they agree with you or not. They may respond by sharing on the social web or, if you are lucky, in an actual blog post. I’ve received responses like that from Brian Clark (before I worked for him), Mike Elgan, and Seth Godin using this method.

~ Demian Farnworth is the chief copywriter for Copyblogger Media. His main gig is writing clear, concise and compelling web copy that demands attention, creates desire and compels action.

22. Share posts with niche LinkedIn groups.

stephsammonsLinkedIn has been a great platform for blog post promotion as well as creating discussions around new posts for me. Each time I publish a new post, I share it as a LinkedIn status update on my personal profile and simultaneously share it with my own niche LinkedIn group as well as other industry LinkedIn groups.

When sharing to LinkedIn groups, I try to include some personalized commentary or ask for feedback along with a link to the post to engage other LinkedIn members. With regard to the niche LinkedIn Group that I’ve built, I am also able to send out a new post to my members using the messaging feature (the limit is one message per week).

Additionally, I share new posts to my LinkedIn company page. By keeping my company page active with new blog posts, I’m able to grow more followers there. For blog posts that get stronger engagement on LinkedIn, I repost them at a later date with a different spin. I think many bloggers neglect LinkedIn as a valid channel for generating qualified visibility, engagement, traffic and leads.

LinkedIn has over 200 million active and engaged members who visit the site frequently to gain insights about their business or industry, and to network with others. It’s the purest form of online business networking that exists and it has really been a winner for me with regard to content promotion.

~ Stephanie Sammons is recognized as an industry leader in digital “influence” marketing for financial and professional services firms. She’s been named one of the Top 30 Top Social Media Bloggers in the World and is founder/CEO at Wired Advisor.

23. Facilitate real social buzz for quality content with Viral Content Buzz.

geraldweberWell, this is actually an easy answer for me. Viral Content Buzz is my number one way to promote content. Viral Content Buzz (VCB) is a web-based platform that utilizes a crowdsourcing model to facilitate the generation of REAL “social buzz” on QUALITY content.

Since I cofounded Viral Content Buzz with my long-time friend and partner Ann Smarty, this may seem like a biased answer. But the reason it’s actually not is Ann and I specifically created the platform because we needed a better and more efficient way to promote our best content, our clients’ cream of the crop content and the awesome content produced by the MyBlogGuest community.

Quality really is what makes VCB different from other platforms. Starting in 2008, I got serious about promoting content. After hitting the wall in terms of what I could do by manually emailing and messaging my online network, I began looking for a more scalable option.

Long story short, I tried just about every promotion platform under the sun. Unfortunately, they all ended up having a problem with spam in one form or another. So when Ann and I decided to start from scratch and build our own platform, we focused on features like credits, identity verification and moderation to ensure that the content shared through VCB would always be of the highest quality.

Thanks to Ann’s talent and tireless work, we’ve been able to build a great community around Viral Content Buzz over the last year. I’m also very happy that it has literally become my primary method for promoting content for both my own projects and my clients.

We’re always working to make VCB even better, so I strongly encourage anyone who hasn’t tried it yet to give it a whirl!

~ Gerald Weber is the cofounder of Viral Content Buzz and owner of Search Engine Marketing Group.

24. Keep content looking fresh and relevant.

aaronleeA method that works for me is sharing a piece of content on multiple social media platforms (especially Twitter), for a number of times while spreading it out over different time zones.

At the beginning, I was worried that people would be annoyed of seeing it multiple times. However when I finally decided to do so, I quickly learned that many people didn’t notice and getting the word out was easier that I had thought.
The lesson that I had learned here was that most people are not online all of the time. So by sharing it multiple times, it increases the chances of them reading it hence increasing the exposure. That being said, nobody likes a repetitive post and it does take a little effort to fix that.

My little secret is to add personalized titles and descriptions to different social media platforms. That way, each content would be personalized to fit to that network and to a specific audience. My posts wouldn’t look automated, even if it “technically” is. That little extra effort has helped me in keeping my content fresh and relevant.

~ Aaron Lee is the social media manager at Binkd, a comprehensive social media promotion platform. Aaron is also a writer at AskAaronLee.

25. Build up a network of people who will be interested in your content.

bellebethcooper One of the best ways I’ve found of promoting content is to develop relationships with people before you publish. Building up a network of other people in your space and an audience of readers who are interested in your topic will mean a lot of the hard work of promotion is taken care of for you.

Justin Jackson wrote an excellent post about this recently, where he explained that the best way to draw a crowd is to simply help people. Give back before you ask for help, and you’ll be more likely to get the support you need later on.

~ Belle Beth Cooper is a Content Crafter at Buffer and Co-founder of Hello Code.

26. Diversify your promotion campaigns and have a plan.

arniekuennOur most successful method of promoting a piece of content has been a combination of techniques. Instead of focusing all of our efforts on one platform or method of promotion, we tend to diversify our promotion campaigns.

When determining which platforms or methods to use, we take into consideration the client’s current social media following, relationships they have in their industry, budget available and the subject of the content piece itself. What may work great as a promoted post on Facebook, might not do as well as a sidebar advertisement on Linkedin. Most importantly, it’s essential to have a content calendar and always plan out your promotion strategy before it goes live.

But if I had to give just one tip that works the vast majority of the time, it is reaching out to influencers in that specific industry and making them aware of the blog post or piece of content. If we can get several of them to share it, it greatly expands our reach.

~ Arnie Kuenn is the president of Vertical Measures and author of Accelerate!

27. Have a seed site to launch it off of.

rosshudgens The best way to get a piece of content working is have a “seed” site to launch it off of. If you have a built up audience, that’s hopefully your own account, company account, Facebook or Twitter. If you’re a business, that “seed” site should be someone/some site that is high traffic that you know you have a good relationship with/know how to get content to the top of, and then get it front of them by being a reputable/consistent source of offering them good content. For agencies, that can be social sharing sites where you might have a connection with the webmaster because you frequently send them good stuff. For businesses, that could be the press people who you consistently deliver great, newsworthy pieces that evoke trust.

~ Ross Hudgens is the founder of Siege Media, a content marketing agency. He is a frequent speaker on the internet marketing circuit and is also known for his blogging on SEO, content marketing and entrepreneurship.

28. Share influencer content without asking for anything in return.

joepulizzi Do you know where your customers are hanging out if they are not on your site? That is the audience for your blog posts, but they are probably engaging in other people’s content (OPC). What you want to is get people who engage in content on influencer’s sites to, at some point, engage in content on your channels. So the first step is to make sure to get your list of 10-15 influencers together before you execute your strategy. Tools like LittleBird, Klout, Google Alerts and listening to Twitter conversation and hashtags can all be used to put your list together.

As influencers, these people are fairly important to our industry. They generally have “real” jobs, and are also extremely active on social networks, spending their time sharing content and blogging. Getting on their radar is not easy, so to get their attention, leverage a social media 4-1-1 program.

Social Media 4-1-1: Originally coined by Andrew Davis, author of Brandscaping, Social Media 4-1-1 is a sharing system that enables a company to get greater visibility with social influencers. Here’s how it works:

For every six pieces of content shared via social media (think Twitter for example):

  • Four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.
  • One piece should be original, educational content that you have created.
  • One piece should be sales-related — like a coupon, product notice, press release, or some other piece of content that no one will likely pay attention to.

While the numbers don’t have to be exact, it’s the philosophy that makes this work. When you share influencer content, they notice. And you share this content without asking for anything in return (so that when you do need something someday, those influencers are more likely to say yes).

~ Joe Pulizzi is the founder of the Content Marketing Institute (which produces the largest in-person content marketing event, Content Marketing World) and is the author of Epic Content Marketing.

29. Co-created content has social promotion built in.

leeoddenContent quality, packaging and timing all play a pretty important role for the success of any content promotion effort. In other words, start with content that’s worth promoting in the first place and make sure it’s optimized for search and share. Who wants to share or link to content that’s useful but boring, helpful but out of date, accurate but overly self promotional?

Content types that typically do well for promotion are tactical how to’s, lists and especially co-created content. The great thing about co-created content is that participants have an incentive to help you promote the finished product (as long as the end product is awesome). Co-created content has social promotion built right into the creation process. That means picking participants based on their ability to promote as much as their influence and subject matter authority.

Make it easy for them to contribute and share the content to their networks. Also, keep in mind, it’s not just the first level network that you’re trying to reach. When you can get your network’s network excited about a blog post, eBook, infographic or video, then growth can get exponential. Complement participant promotion with multi-channel promotions through your own network, email, ads, pitching blogs and industry news sites and through repurposing the original content. Show participants how successful the content sharing is and they may promote it even more. Most people want to align with a winner and will try harder if they see “winning” is possible or happening.

~ Lee Odden is the author of Optimize, CEO at TopRankMarketing.com and editor at MarketingBlog.com.

30. The single activity with the highest impact is being shared by individuals with influence.

franciscorosales To me, the single activity with the highest impact in content promotion is being shared by individuals with a certain level of influence. Sure, we can talk about it from a numbers point of view, a Tweet can result in a number of retweets, or pageviews, but you also have to consider the weight this recommendation carries coming from that specific individual.

The method to get there then, is in building and nurturing those relationships.

~ Francisco Rosales is author of SocialMouths and co-founder/CMO at TabFoundry.

31. Create content with promotion in mind.

DannyIny The best way that I’ve found to promote a blog post or piece of content is to bake the promotion right into it. In other words, don’t create the content and then wonder “now how am I going to promote this?” – instead, when you first set out to create the content, think about who it will be attractive to, how you’re going to tell them about it, and what will make it easy to share. Our most successful campaigns, like Engagement from Scratch! (that Kristi and many others co-authored, and then of course was happy to promote), the Naked Marketing Manifesto, and the Online Marketing Scavenger Hunt had loads of promotion built right in.

~ Danny Iny is the proud founder of Firepole Marketing and author of the best-selling book Engagement from Scratch.

32. Be generous with authorities in your space, online and off.

jonmorrow
There are lots of tips and tricks for getting traffic, but in my experience, the most effective tactic over the long term is being generous with the other authorities in your space. Leave a comment with evidence supporting their points, write an astonishingly awesome guest post for their blog, set up chairs for them when they’re speaking at a conference, promote their products and services, share links to their posts, and in general, so overwhelm them with generosity they can’t help feeling like they owe you. Then, when you have a particularly great piece of content you’d like to push, start calling in favors.

~ Jon Morrow is the founder of BoostBlogTraffic.com, a blog where he teaches writers how to get the traffic they deserve.

Want to learn more?

Do you need help building your network, connecting with influencers, and diversifying your content promotional strategies? If so, be sure to register today for Blog Post Promotion: The Ultimate Course.

In addition to learning everything you need to know content promotion, you’ll get a lot of great bonuses, including an expert blog review worth $750, available for a limited time only!

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  1. says

    Thanks for this post Kristi!

    Really is a fantastic post.

    There’s so many more things we could do as Bloggers to promote our content, but at the same time, there’s a limit to what we can do.

    We shouldn’t be doing all of these things in a mediocre way.

    We should try a little of each, find out what works best for us, then scale those tactics.

    In my humble opinion, you’re better off testing, testing then testing again so that you can focus on what works best for YOUR blog, rather than trying to juggle too many processes at once.

    Bookmarked and shared for future reference.
    Thanks Kristi!
    Sam Barnes just posted 5 Landing Page Tips from the Pros

  2. says

    Wow this is an awesome resource Kristi. I can see how much hard work you have put in getting all the pros to speak out their best promotion strategies.

    When I look into all the replies carefully, something that lies as the base and something that is so close to my heart is “connecting with the others”.

    As Ana says, give and you shall receive goes a long way. The more I reach out and connect with others and promote others stuff, I can see both immediate (short term) and consistent (long term) results.

    Plus I get a good feeling that I am contributing to the community, helping other businesses grow and also that I am making genuine connections – connections not for just the sake of my promotion, but connections that go a long way, long lasting and are really supporting.

    Thanks for taking the effort to provide us with the tips from the pros, Kristi :)
    Jane just posted How To Start A Home Based Business Blog On Budget And Still Succeed

  3. says

    Now this is called content worth bookmarking.

    What a fantastic piece Kristi. I don’t know how many hours (or weeks) you put into this post, it’s totally worth it (in the long run!).

    Everyone shared their best strategies, I especially liked the idea of Leo Widrich. I’ll give it a try soon, seems awesome.

    Thanks for the great post btw!

    Cheers,
    Rahul Kuntala
    Rahul Kuntala just posted 23 Life Lessons Learned In 23 Years

  4. says

    Kristi, you are at it again! What a reader compelling content you’ve put up here…

    Like Jane said, all I can draw from most of the content promotion tactics mapped out by these experts is building and connecting with people.

    I have a saying which says: As you are giving out, your palms faces up meaning that as you are giving out you are equally receiving.

    This is what I call being generous in your space as mentioned by Jon Morrow.

    Again, I say kudos for writing such a timely and time invested blog post, I really appreciate your effort Kristi.

    Cheers!
    Jackson Nwachukwu just posted How I Got an Offer of 50 Business Articles From One Single Client Without Any Hustle

  5. says

    Hi Kristi,

    Awesome post indeed :)

    I think it’s a great resource for all of us to learn from these wonderful bloggers because one of them is SO valuable. However, I think I can best relate to what Ana mentioned about giving more because the more you give, the more you receive, and even if you don’t, I think it’s the intention and thought behind sharing other’s content and helping them out, which matters most.

    I think when you make a sincere effort to reach out and connect people through your posts, your posts are shared and liked by everyone. People tend to notice this, which helps in blog promotion.

    Just as everyone’s already mentioned, your hard work in gathering all of these nuggets is clearly visible – commendable indeed.

    Thanks for sharing this wonderful resource with us. Have a nice week ahead :)
    Harleena Singh just posted 6 Practical Ways to Change the World For the Better

  6. says

    Hey Kristi, you’re at it again. Thanks for putting up such an engaging, resourceful and highly insightful blog post.

    I must say I’m really impressed with the quality of your writing. You really did a good job.

    One thing I picked from what these experts said is this:

    Promote and share other top bloggers content. Show that you care. Be at their service. Go the extra mile for them and make them feel like they owe you big time. That’s the only way to build quality connections. That was the way this blog started.

    Thanks for outlining and interviewing these experts. I’m grateful, and nice call to act. You really killed me with the call to action at the end

    Thanks sister

    Daniel ”The Web Content Writer”
    Daniel Adetunji just posted How To Offer A Good Customer Support Service Like MTN

  7. says

    #21 is I think a great way to get a conversation going which people will take notice of. If you can strike up a conversation with or challenge a strong personality or influence in your niche/market, you will not only gain the exposure of the interactions coming back to you by the larger personality, but you can set yourself up as a source of stimulating/challenging interaction. Web goers like to interact with blogs/sites that talk about relevant topics, and are willing to start a conversation or a debate. Get yourself involved, make your beliefs heard!

  8. says

    Kristi,
    Thanks for providing such an great list. I always try and promote on the usual social sites. I especially love your advice about changing the facebook posts and rehashing them. I have a lot of followers and was not sure how to do it with out appearing too repetitious.

    I signed up for Triberr and your post motivated me to get my website signed up for it!

    So much to do! You put it all in one place for easy reference too.
    Thanks!
    Karen Hoyt
    Karen Hoyt just posted Hepatic Encephalopathy a Hep C and Cirrhosis Nightmare

  9. says

    This is great Kristi! Thanks for compiling those tips, I’m sure you’ll be rewarded for such a hard work.

    I personally agree with Patt and Ramsay. If you nicely approach some bloggers that you can think they can help you, they may eventually extend their hand for you. I once got some easy links from PR 3 and PR 4 websites just by sending the webmaster and email.

    As for other tips, I haven’t actually tried them but they sound pretty cool especially the Linkedin.
    Setiawan Aguz just posted Android Jailbreak :: What Is It and Why Should You Go for It?

  10. says

    Hi Kristi

    Thank you so much for putting in the effort to compile such a valuable resource. It’s great to see what the industry specialist are doing, so that we could learn from them.

    What was particularly of use to me, was that I discovered quite a few leaders and writers that I wasn’t even aware of. By practicing what ‘they’ preach this post will be vital to its niche. Great job! :)
    Anneke Steenkamp just posted Why You Are Happy With Playing It Small | Freelance Advice

  11. says

    I like the advice of neil patel here. I also following his link building quicksprout ebook for better link building. I try to get most traffic from twitter and one thing which makes me a hard battle to fight is getting retweets for my content. So, now i got a tool

    Empireavenue.com- It is really a good social media site for marketers who finding stuff for their content like sharing, like bombs and share bombs too. So, try it

    One more thing, i want to ask neil patel related to link building is that i tried so many tools to find SEO social bookmarking sites. but all directories i found is nofollow and according to your book, nofollow do not give any leverage to my content. So, can you help me or share your list of social bookmarking site and Thanks Kikolani for sharing such good ideas of 32 experts on your blog.
    Gaurav Sharma just posted Best Twitter Tool to find Like Minded People Easily.

  12. says

    Hi Kristi

    Very comprehensive list. Did you actually get these from the bloggers themselves or did you create this list through research. Either way a lot of information to get through.

    I think the point that resonates through here is to keep working, building and nurturing your network. Network takes time to build and does not happen overnight.
    Kieran Daly just posted Website Spam Emails

  13. says

    Wow Kristi! Really great post this one is! I’ve gone through a few paid social media courses and I can say that this post alone contains way more useful info than some of those I’ve bought.

    Well, I’ve learned a lot on those ebooks & courses also but there’s still definitely a lot I have never tried on this list you put together. I particularly like the idea of getting the attention of already established influencers in your industry and have them help you promote your content.

    now.. I’m gonna have to think about something for that! :)
    Nimrod just posted Dirty Little Trick To Make Your Posts Go Viral

  14. says

    Hi Kristi,

    A rich resource that seems to be like a golden treasure for all of us bloggers. Yes, we love to share and the tips presented by all the bloggers here is live example to prove that we all want to learn with each other in groups.

    A very informative post that gives us at least 32 new ways to promote our blog by following some of the best practices already implemented by these experts.

    Thanks a lot for sharing such true valued information to us.
    Ashutosh just posted Successful Small Business Ideas – Inception to Implementation

  15. says

    This is so far the best detailed post I’ve read on this subject. And to my luck, its just so timely as I’m relaunching my site. Thanks Kristi for the effort put into this. Double thumbs up!

  16. says

    Hi Kristi,

    Okay this is a big WOW! Crazy awesome Kristi and thank you so much for sharing this. There are so many tips and I had absolutely no idea where to start with! Oh my :)

    Personally, I feel sharing articles and people (especially) on your blog post like what Ana did is great. I love that method and I certainly need to learn more from the pros.

    I have bookmarked this and will come back for more and that’s … I am absolutely sure.

    Splendid write Kristi and thank you once again!
    Reginald just posted Did Google Panda Update On Small Sites Really Happened?

  17. says

    Hi Kristi,

    Great list and something I’ll keep coming back to.

    I’ll probably include this link in my upcoming eBook, because many of the people you’ve highlighted here are a part of it :)

  18. says

    Hi Kristi, this post is the bomb! I’ve learnt quite a ton just from one read. If I am to point out the single most “killer” tip I’m going away with to implement in my blogging business, it will hands down be the number 21 point – agreeing or arguing with authorities in your niche so as to get their attention and possible shares.

    Logically, it makes a lot of sense, and could have a viral effect via shares and traffic as pointed out.

    Thanks Kristi. Looking forward to more killer posts as this!

  19. says

    This is really an amazing and very informative post with awesome resources from awesome and very experienced bloggers

    No doubt that you made a huge hard and smart work by getting all these useful promotion strategies from successful bloggers! but I can assure that your hard work is totally worth it!

    ” the more you give the more you get ” this is a very important point, if you share and keep sharing others content, they will notice it and surely return the favor by doing the same thing! this is why is always good to interact and make connections with other bloggers :) you get more experience that will make you blog better :)

    thanks for sharing this mind blowing post! :)
    bbrian017 just posted How To Write Guest Posts With No Connections or Authority

  20. says

    BOOKMARKING!

    Kristi, what a compendium of wisdom you’ve assembled here!

    I especially like #14 (take a contrarian position) and #21 (challenge or agree with influencers to get their attention).

    It’s important NOT to just tow the party line, or we all end up saying the same darn thing.

    It’s possible to disagree without being disagreeABLE… and even the gurus can learn a thing or two now and again.

    Of course, taking a contrarian position simply to be contrary is every bit as bad as parroting the influencer’s thoughts without having one of your own. The real underpinning here is to contribute in some way to the conversation.

    I’ve had the great pleasure of engaging some really bright people though I haven’t always agreed with them. It takes courage to engage an influencer either way (by agreeing OR disagreeing with their thought leadership), but it’s always rewarding when you do.

    Thanks again, and I’m coming back to this page A LOT. Some of these gurus contributed a “blog post within the blog post” and a lotta knowledge got dropped here.

    Keep Stepping,

    Kurt
    Kurt Frankenberg just posted Reaching Out: Blog Commenting, ON PURPOSE

  21. says

    The first tip ‘Empower your readers with social sharing buttons’ is the most useful as people are often directed to blogs via social media and the more they share, the higher the traffic for your blog. This is followed by, ‘Content is King’ because the material has to hold the reader’s interest.

  22. says

    First off Kristi I want to thank you for including me in this post. I am honored to be included in this list!

    Every point listed here is very solid advice (of course it is on your blog so that’s pretty much par for the course hehe)

    But the two that stand out the most to me (besides Viral Content Buzz hehe JK):

    2. Ramsay Taplin – Link out to bloggers with large followings. I don’t think it always has to be bloggers with large following necessarily but this helps getting to know other bloggers and building friendships. Small bloggers sometimes become big bloggers so I won’t necessarily say they need to have a large following. I think the key is linking out to quality that adds value and helps build connections.

    12.Ana Hoffman – Promote others. Ana always gives such solid advice. This has worked for me so well over the years. This is similar to linking out to others. Again the same concept it helps you to build relationships and friendships with others bloggers and this is the most powerful aspect of being successful online in my opinion.

    I believe these two main point here are key to why my business is successful today.

    Again thanks for including me in the post Kristi and don’t be a stranger. I miss you! :-)
    Gerald Weber just posted Viral Content Buzz Success Story: How to Revive an Old Site

  23. says

    This is awesome! You have shared all the best resources. I really liked the way you have mentioned every pearl of the community here. It would allow anyone to easily gain access.

  24. says

    Wow, what an awesome post Kristi!

    I’m sure it took some time to put together all this, thanks so much for sharing. I’ve have personally used some strategies, like asking people to share my content and reaching out to influential people I mention in my posts. It has worked quite well so far, but now I got plenty of tips from this post I can implement :)

    Keep up the good work!

    - Navid
    Navid Moazzez just posted Learn to Blog the Smart Way with Bradley Will

  25. says

    This is a fantastic resource, and very helpful to have these valuable tips from so many Blogging superstars.
    One simple tip that I liked above was “emailing your list about the latest post”. It sounds simple but your subscribers should be kept constantly informed about what’s going on. I’d recommend setting it up to automatically email your list when a new post is published. You can do this with Aweber. It’s a good system to get in place.
    Nick just posted How Often Should You Write A Blog Post?

  26. says

    I found these tips very, very useful Kristi. The 32 suggestions were all so good. I especially liked the advice from Carol Tice and Russ Henneberry. What a great resource this article is.

    Thank you Kristi!

    Sam Martinez

  27. says

    Amazing post as usual, you must be a real amazing blogger and very special young to make those bloggers share their tips with you. I am not like you or them but allow me to add one more.
    Research what other bloggers are doing, secretly, not by asking them but by trying to find out where their posts, name, and links were mentioned and figure out how it got there. you could find some real secrets bloggers will not voluntarily share :)
    jossef just posted Buy Back Links With Backlink Indexer

  28. says

    Thanks for putting together this post! This is definitely going on my favorites. This list shows the importance of working together and networking to get the most traffic to your blog. Blogging is not something you can do on your own. You need input and interaction from not only your visitors but also your associates, industry experts, and like minded business people.
    Bill just posted Eastport Photography Website Redesign

  29. says

    Hi Kristi,

    This post is amazing and after reading it, I’ve realized that it all comes down to networking and building relationships with other people.

    In the past I used to sit behind my computer and work all by myself. I really was not into building relationships and getting to know people. However, today if you want to succeed online, then you have to get out there and be willing to meet others.

    Awesome post and I will be bookmarking as these are some awesome strategies that I will have to put into place to start getting more traffic and exposure.

    I’m sure it took you a long time to write this up but you really helped a lot of people who want to learn how to promote their sites. Have a great day and thanks for sharing this with us.
    Susan Velez just posted 58 Free Targeted Website Traffic Links To Increase Your Traffic

  30. says

    Such a great tips from blogging experts. I really liked it. Thanks for sharing such a useful information with us. It will definitely help part time blogger like me…:)

  31. says

    Awesome Post and Great Ideas for Blog Promotion. Thanku Kristi.

    Francisco Rosales and Neil Patel’s way to promote a new blog is best and i always read their all articles of Neil Patel.
    Jaideep Gill just posted Boss (2013)

  32. says

    Hey Kristi, I was looking for piece of content like this. I follow all of these bloggers for quite long and I must say- THEY RULE!
    But why is that the case?
    It is really simple.
    They don’t have any big secrets. They are using simple methods for driving traffic. And the best. It is engaging with other people, talking with them and sharing their content in which for return they will do the same.
    Best tactics from best bloggers. :)
    Wish you the best Kristi
    Vukasin just posted Where to submit Guest Post? List of 150 quality blogs

  33. says

    Great article! I learned a lot in this post! Seems like one of most important things is to get an influential blogger involved with your blog somehow. I might have to try some of these.

  34. says

    Wow! By far the most comprehensive list of tips that I’ve seen on the net. Really awesome job Kristi!

    I especially liked Demian’s tip. I agree that initiating conversation with readers is one of the best way to promote something, but writing a compelling argument or statement needs a lot of work. But everything that’s listed in here is worth keeping in mind. Bookmarked this ASAP too!

    Cheers,
    Mike

  35. says

    Seriously, this is an awesome post. In other words, it is just an amazing collection of all pearls in one place. I am going to bookmark this page, or I will publish these suggestions for my future usage. :-D

  36. says

    Thanks for this compelling and interesting list of tips. I blog a lot for different platforms and am always looking into new information to improve my effectiviness. This list sums up a lot that I’ve read earlier thus helps to memorize all of it. Being generous and authentic seems to be the most important summarizing tip of all. Creating such a resourceful list like you made surely is all that.

  37. says

    Awesome. This stuff is gold (so much so, that I’m printing it out now to read as a bedtime treat!) This post is the perfect example of all of this advice put together!

    I think reaching out to key influencers as you’ve done here is the way forward, and I must say, I feel quite inspired.

    How easy or hard was it to get all these key influencers to share their advice?

    Thanks so much!
    Konrad Sanders just posted How to Find Bloggers with Bucketloads of Talent!

  38. says

    Hmm! It must have taken a lot of time and hard work to get these folks to speak about these, I particularly found Mike Stelzner’s reply on sharing and connecting with people very interesting, I just tried the Digg Digg plugin he recommended but unfortunately it has a conflict issue with one of our other plugins shareaholic, there’s no doubt you took your time to do this, thanks for sharing
    Chuka Udeze just posted 500+ Schools in Kenya – A Comprehensive List

  39. says

    Great article and gives me something to aspire to. I am a ghost writer for several different blogs in my niche and while I don’t make what you do it is growing and leading to other jobs like copywriting, articles etc.

    Yes, blogging takes a lot of time to do it well and you better choose a topic you know since coming up with ideas is a requirement. In my opinion blog posts should range from 200-400words…anything else becomes an article. At least one pic per blog is helpful for SEO rankings along with the always required links etc. I, too, enjoy the short snappy and personalized writing. Hardest part is getting others to realize the importance of regular and consistent blogging to improve their sales and make them appear to be experts in their field but it is coming along.

  40. says

    Kristi – Reference Post!
    You obviously read the advice about on posting killer content.

    Here’re 2 other great ways to get traffic and expose your blog audience
    1) Guest posters, but not just any old writers. Make sure they have solid social media profiles, and they are active in sharing the kind of posts they’ll write for your blog. Obviously, f you only have 6 daily visitors, you’ll not present a very attractive opportunity, but if you have a loyal reader base, even if its fairly small, this is very effective.

    2) Interviews – Interview thought leaders in your niche. Don’t think you can get those? You’re probably wrong. Most love to engage new people and spread their ideas. Many are also actively promoting something, either their business, foundation, event, product launch or book. In fact, their promos can be a great way to find them. Interviewing them on your blog gives them one promotional avenue, and your readers great content; a true win-win.
    Steve Faber just posted Building Your Business – 7 Things You’re Doing Wrong (Right Now)

  41. says

    Hi Kristi,

    To promote your blog post in search engines you’ve to keep good relation with them (Google, Bing etc.), by abiding Webmaster Guidelines and practicing ethical SEO tactics.

    To promote your blog post among influencers in your niche, you’ve to keep good relations with them (webmasters).

    Finally, relations matter, whether online or offline.
    Thanks :)
    Akash KB just posted Why You Are Not A Successful Professional Blogger?

  42. says

    Kristi, this is an absolutely huge post! What I call EPIC content, and big time so. Thanks for bringing us all these actionable promotion tips. You know, sometimes something is staring you in the face and you just don’t see it. Such as Leo Widrich’s idea to recycle posts on Facebook. I have never though about doing this, but it makes so much sense. Lots to chew on here…will take a while.

  43. says

    Kristi, this post is worthy of an ebook all by itself as the information provided here is amazing. With so many tips from leading bloggers in one location makes this one blog to bookmark for future reference. Great post and I know I will reread it several times to get as much from it as possible.
    Didier Santos just posted How to extend laptop battery life

  44. says

    On the whole, a worthy group of tips. I especially liked #31 “Create the content with the promotion in mind.” However, that is not possible with every piece. But when it is: it’s great!

    I know the emphasis is on building social media networks. BUT, if you are only a content creator–as opposed to an SEO person–you have to weigh the cost of the time spent creating those social networks.

    In my experience–and this might just be me–I’d rather spend the time creating good content and letting those who have already built the networks find that content. Of course, one can always ‘help’ find that content…

    Good piece!
    Mondo Frazier just posted End Times Prophecy Headlines: December 12, 2013

  45. says

    This is such a phenomenal resources of tips from experts. My favorite being…”2. Link out to bloggers with large followings.”

    I think this is such a win-win scenario. Firstly, larger bloggers really appreciate being featured and – as mentioned – typically share the post. Secondly, the smaller blog receives additional exposure from a new audience.
    Samuel Jeffery just posted VIDEO: Our first impressions of Sofia, Bulgaria

  46. says

    Hi,

    I really liked the tips given by Ramsay & Pat Flynn.

    Kristi, i can imagine the efforts you must have put writing this article. I Know It’s your way to promote the content. You make your readers compel sharing your article.

    Thanks for the article, it worth million shares.

    Best Regards
    Tauseef Alam

  47. says

    WOW! What an epic list of tips.

    I believe that the most important take away from all this is to realize that PEOPLE are the ones who share your content and grow your traffic base. Therefore, when you craft content for people, you achieve much better results, versus writing to target keyword phrases and rank in search engines.

    While SEO is extremely powerful, the future of that is, and always will be, moving towards what people socially want to talk about and share on the web.

    Power to the people! :)
    Matthew Neer just posted 47 Blogging Mistakes That Are Keeping You BROKE!

  48. says

    i agree with #13. Have a relationship with your social connections.

    in social connections like tweeter i get a lot of popularity !
    thank you for this great post! you collect the bests!

  49. says

    What happened with you Kristi? This post was written on September 17th. Three months have passed without a single post. Also you haven’t answered to any of those 44 comments.

    Did you reach to the conclusion that blogging is a simple hobby or a waste of time? Are you ill? Maybe you are on a very important project and you simple have no time to take care of your blog. Are you still alive?

    It would be very sad to know that one of the best bloggers and internet marketers in the world simply gave up and started to work on a different domain or business.

    Well, let’s hope you are ok and we will hear from you soon.

    Merry Christmas
    silviu just posted When A Wonderful Woman Tells Her Story: Graphic Designer Angela Mccall

  50. says

    Hi Kristi,
    Epic blog post you have here. I noticed that most of these prominent bloggers all espouse doing posts on people and bloggers of influence.

    I sure do agree with their ideas. Some of their ideas I’ve never heard of before like writing a post with someone else but it makes a lot of sense. You can see how that would be beneficial for both parties.

    Lots of great ideas from these bloggers. I have never heard of having a “seed” site before either.
    Thank you for putting this great list of bloggers together with their wonderful ideas.

    Awesome job, Kristi
    Geri Richmond just posted Have You Started Your Vision Board Yet?

  51. says

    Hi Kristi,
    You have spend a lot of time to give us something new. This is very helpful for all bloggers and web beginners. Actually these are the best tips for motivation. You have collected best information to promote any blog post. It is the fact that if we didn’t promote our post and just leave it on our blog then we’re not doing well.
    Thus we’ve to write good quality content and follow above to promote our content.
    Thanks
    Shahbaz Jam just posted Duke Welker Salary Information

  52. says

    What a great resource – thanks for putting it together. I particularly like Buffer’s tip. It’s quite frustrating that only about 10% of your audience will see a facebook post – but slicing and dicing it up, highlighting different aspects of it and changing the post type (i.e. share a link, post an image) is a great tip to make your content go further.

    Thanks for sharing.
    David Horn just posted 6 Warning Signs That Your Website Is Failing

  53. says

    Wow, this is a very comprehensive and great list of blog tips! I am very interested in trying tip #22 as I have not utilized LinkedIn much to help build my blog but I have heard of people having success doing this. It seems really beneficial to just reach out to people and build groups to communicate with through LinkedIn – I will be giving it a try!

    Thanks for the great info!
    Matthew just posted IFRS vs GAAP

  54. says

    Kristi,

    This post is great and it’s no wonder you have so many followers and readers on your blog. All these tips are so on point and build off each other, It’s hard to find pick just one to go with. I am going to have to say #17 is the single most important piece of advice for me! What would would you pick if you could only choose one?
    caleb just posted 2013 Top Posts from Marketing For The Future

  55. says

    This is indeed an awesome list Kristi! I’m getting a lot of ideas now. I need to work more on building relationships with people, it’s quite difficult but fun.

  56. says

    I read always posts from Niel Patel and try to learn from his post. It is really a great list from you kristi and i loved to read all the tips. Thank you so much for great resource, it is what i was looking always and trying to work well on my website blog and post to get benefit.

  57. says

    32. Be generous with authorities in your space, online and off.

    That one really spoke to me. People often forget how important this and it’s a great way to build an on-line community.

  58. says

    These are great people sharing so many tips for commoners like me… And I’m happy to see that my friend @NealSchaffer is on num 9 here… :) He’s a very humble person and will reply your mention or chat with u when he’s online and have time to do it..

    Thanks for sharing these, Kikolani..

    • says

      Beautiful article mate! Exhaustive and complete!
      But if am not wrong, doing so much is not a work of part time blogger. You need to dedicate too much time on these things to get things done properly.
      As far as my experience is concerned, only full time bloggers can do 100% of these things.
      We, as a part time blogger can pick up only 4-5 points from all the above tips.
      Thank you Kikolani
      Anchit Shethia just posted Samsung Galaxy S5: Everything you need to know

  59. says

    Hello Kristi!

    I’m very grateful for this article. I admit I’ve learned a lot from it. There are various ways of promoting a blog post. What works best for me is posting new contents from my site to social networks like Facebook and Twitter automatically using RSS Graffiti (for Facebook) and TwitterFeed (for Twitter). I also use Feedburner email subscription to send new post to my subscribers via Email.
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  60. says

    I really like the tip by Ramsay Taplin! We do not have a huge mailing list but when ever we have a new blog post or an event coming up, we often Tweet that out to other DJ’s and 75% the time, they often Retweet and give us promotion. And when ever we get such request we do the same for other musicians and Djs. So, in my opinion, it should work both ways.
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  61. says

    Hey Kristi,
    Just saw this epic post now and I love it! Not enough people talk about what to do once you’ve posted new content..

    After posting new content I have it auto published to my social networks (SNAP plugin) and send out a broadcast email alerting my email subscribers (as well as creating a follow up message for the AR).to bring in instant traffic.

    Then I syndicate / share it in places like Reddit, Inbound, Kingged, Biz Sugar, Scoop It etc.

    Turn it into PDF files and upload to Slideshare, Scribd and DocStoc.

    Blog comment on all my favourite blogs and link to where relevant. Update sigs on the forums I’m a member of pointing to the content and spend a bit of time being active.

    Contact any influential people mentioned in the post or who I think might like it and inform them.

    Then scope out people who have linked to similar pieces of content and tell them about my new, and hopefully, better piece and see if I can’t get them to share with their audience or link to it.

    And a few other bits n pieces but that’s the bulk of it.

    Kristi I’ve added this epic post to the Ultimate Guide To Blogging resource, would love for you to check it out…

    http://www.nichehacks.com/how-to-start-a-blog-thats-epic/
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  62. says

    Wow, awesome points here! Thank you so much for the insights. As I prepare to convert from WordPress.com to the self-hosted .org, I’m pumped to get things moving and growing. Your experts in this article have awesome advice on their websites as well. It’s ALL out there for the taking! You just have to put in the years, and follow your passion consistently.

    Thanks again for the awesome post!

    - Jeff Emmerson
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  63. says

    Wonderful post
    I think its an extraordinary asset for every one of us to gain from these glorious bloggers in light of the fact that one of them is SO significant. Be that as it may, I think I can best identify with what Ana specified about giving more since the more you give, the more you get, and regardless of the fact that you don’t, I think its the expectation and thought behind imparting other’s content and bailing them out, which matters most.

    Extraordinary post!!!there were some truly incredible tips on the most proficient method to effectively push a website

    Great work of providing such a nice list. I generally attempt and push on the regular social networking sites. I particularly love your consultation about changing the posts on them and reiterating them. I have a considerable measure of devotees and was not certain how to do it without showing up excessively dreary.

    It is an incredible post and today I took in something due to you a debt of gratitude is in order regarding being so supportive towards others.

    Thank you for sharing such resourceful article.
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  64. says

    Hello Kristi!

    This article is so amazingly helpful !
    Content syndication is an essential thing for bloggers nowadays but all the other tips by these professionals were much needed !

    Also, I’ve bookmarked this and you earned a regular reader for your blog ! :D

  65. says

    Wow i never seen such an article which have such experience people and are gathered in one place to make such a post,,,great help and tips for me as i am not that experienced in the blogging arena,,,now i will try to implement all of these tips on my own blogs…thanks for such a nice article….
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  66. says

    So many great tips that have been proven! I will have to take time to digest this post one tip at a time.

    I have to say the the very first one is a pet peeve of mine. So often I read a great article, decide that I want to share it, and lo and behold – there are no sharing buttons to be found.

    While I usually take the time to copy and paste the URL and share anyway, other people may not be willing to take the time.

    There are great plugins for social sharing, it’s worth the time to install one!
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    • says

      Wow Kristi great list and clearly you worked hard to build an epic piece of content here! Thanks so much for asking me to contribute.

  67. says

    Kristi, this is an absolutely huge post! What I call EPIC content, and big time so. Thanks for bringing us all these actionable promotion tips. You know, sometimes something is staring you in the face and you just don’t see it. Such as Leo Widrich’s idea to recycle posts on Facebook. I have never though about doing this, but it makes so much sense. Lots to chew on here…will take a while.

  68. says

    Absolutely impressive list, Kristi! I don’t come here since a lot, so please forgive me, but now that I came back… whoa…

    ok, my ideas about all of this. I found that focusing on just 2 or 3 points is useless. The typical blogger tries solutions at random. The work is huge so they give up. The work is MUCH MORE than just working in office for a company. Because to be successful you have to work daily on all the points. Only this way you can find one day the BOOM in your page views. It’s an impressive work but it can be done for few weeks and they are enough to begin to see something changing in the stats…….
    Jake just posted SEO Content Management System

  69. says

    Great list Kristi!

    Number 16 is without a doubt the one I will be taking the most out of this list. I regularly use Facebook to spread my content, and never thought of that before. Keep up the good work and thanks for sharing :)
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  70. says

    What a great article Kristi has provided to us. By reading i got a new point that building relationship with fellow blogger is a great way to promote blogs Thanks.

  71. says

    Thanks for these helpful tips. I definitely need to reach out to more influencers in my niche on twitter. I comment on their blogs, but it would probably be better to interact with them more often on twitter. I also completely agree with the one about posting your link on Facebook at different times in multiple ways. I find that the most liked and shared things tend to be images also. It is more difficult than ever to reach your audience on Facebook since FB changed their algorithm, but it can be done still if you share great stuff!

    I’ll have to test some of these other techniques.
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