This is a guest post by David Anderson.
People become bloggers for all sorts of different reasons — perhaps they have an axe to grind, something they have to get off their chests, something to sell, a need to engage people in a discussion or a burning desire to write about their favourite topics. Whatever it is that brings you to blogging, there are some things to consider as you develop yourself as an expert blogger.
Create a Brand
Blogging is pretty hot at the moment and there are literally millions of people writing their thoughts down in the form of a blog. Everyone has something to offer but the danger is that your blog will be lost among the competition because of the sheer numbers involved.
In order to stand out from the crowd, you need to brand yourself personally — just as a business needs a brand or corporate image. Branding is not just for large corporations — a brand is simply the image you send out to the world, whether it be as simple as a logo or colour scheme or as complex as making your values and principles part of your brand and your blog so that when people visit your site, they know what you stand for and what sort of opinions they can expect to find. This is important if you are trying to create a following of like-minded people — or engage in a discussion of opposing viewpoints around an important topic or issue.