This is a guest post by Hannah Smith.
Whether youâ€™re blogging for personal, professional or business; Google Analytics can offer a wealth of data â€“ where your visitors are located, the search terms they used to find you, how much time they spent on your site and so on.
Trouble is, data in and of itself isnâ€™t necessarily all that useful â€“ how do you get from data to insight, and from insight to action?
Dataâ€™s great, but insight and action are even better â€“ so today I wanted to share how to use Internal Site Search data from Google Analytics to figure out what content your readers want, and whether or not youâ€™re providing it.
Well, internal site search offers a unique insight into what your blogâ€™s visitors are seeking from you and whether or not theyâ€™re finding what theyâ€™re looking for. Step one â€“ youâ€™ll need to set it up (if you havenâ€™t already done so).
How to Set up Internal Site Search in Google Analytics
Somewhat irritatingly, site search isnâ€™t set up by default when you install Google Analytics â€“ fortunately itâ€™s pretty easy to set up.