The Benefits of Offline Marketing

This is a guest post by James Elliot.

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment.

Photo Credit: Chris Heller on Flickr

Despite the growth of the Internet, it is important to realize that only 78.1% of users in the US have access to the Internet that leaves 21.9% of users whom you cannot reach online. For that 21.9%, here are some offline marketing methods to consider to reach everyone in your overall marketing strategy.