Business Strategy

How to turn leads into customers using marketing automation

I want to talk about marketing automation. It’s a subject that gets a lot of attention but not enough specificity. What I mean is that while we see all sorts of mentions regarding automation, there is still only a 3% adoption rate across all businesses. That’s striking, and means that there’s still a lot of […]

Social Media Strategy

7 Ways to Generate Leads from Social Media

  (Source) In a society that thrives on social media, marketers must learn how to bring in new leads from the networks or risk falling into obscurity. When executed correctly, you can use sites like Facebook to generate legitimate leads for your business. The best part of it? Social media lead generation isn’t just cost […]