The Cloud – It’s everywhere! Microsoft, Apple, Rackspace, Starbucks, McDonalds, IBM and even Amazon offer it. Unless you’ve been living under a rock or in a small seaside town – you’d think that that’s all there is to know about these days and that if you’re not quick – you’ll miss out.
But just because everybody’s “doing it,” does that mean you should? I can understand how you may feel that way, it’s a lot like wanting to fit in with the “cool crowd” at school, because you don’t want to look like you don’t get it – even though, honestly, you may not.
As bloggers, writers, authors, artists, photographers (and more) our terms of reference and professional focus is not on the tech-side of the blogging equation. More often than not, we sit firmly opposite it. We want to be great writers, be great artists, take amazing photographs and build an engaging community.
So how can we be sure if the cloud’s right for us? How do we know if it should be a part of our strategy? Well, today I want to help guide you through the raft of marketing, advertising and self-promotion and help you be better informed, based on 5 key metrics and let you in on a dirty little secret – you’re already doing it, you just don’t know it yet.