Categories
Strategy

What Your Exit Rates Say About Your Blog (and How to Fix Them)

In the content marketing world, your success depends on being able to appeal to your key demographics. The trouble is, sometimes it’s hard to tell if your strategy is working on that qualitative level. You might be seeing lots of traffic, or you might be seeing more followers trickle in, but are people actually reading […]

Categories
Blogging

6 Underrated Benefits of Content Marketing

If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. You know the basic concept of the strategy, and you’ve probably started your own campaign, at least in some form, but are you truly getting […]

Categories
Blogging

How to Write for Multiple Demographics at Once

You’ve heard all the advice already; write specifically for your target audience. Writing for a “general” audience might maximize the total number of potential readers you might earn, but in exchange, you’ll lose relevance. In most cases, it’s better to have a smaller number of highly interested readers than a larger number of marginally interested, […]

Categories
Blogging

5 Rules for Writing a Headline Without Clickbait Gimmicks

There are plenty of ways to write a catchy headline—one that will make it almost impossible for users to resist clicking—but not all of these methods are sound or respectable. Thanks to the phenomenon known as “clickbait,” online users have been exposed to gimmicky headlines that pique user interest without any meaningful content, usually to […]

Categories
Business

7 Steps to Take When Your Audience Stops Growing

It happens to even the best marketers. No matter how good your content is, how wide your audience has grown, or how many best practices you’ve followed, eventually you’ll get to a point where your audience seems to stop growing. You aren’t getting any more social media followers (at least not quickly), your readership has […]