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Why Blogging can be a Ridiculous Waste of Time

Why Blogging can be a Ridiculous Waste of Time

I often get asked, “Do you make money from blogging?”

I always respond the same way, with a knowing smile and the line “Do have ten minutes to listen to my answer?” because, if truth be told, the answer to this question is not that simple.

No one pays me for creating blog posts for my own sites.

No one pays me for promoting them, either.

But, if I DIDN’T blog, no one would know who the heck I was.

They wouldn’t learn about my freelancing writing and editing services. Nor would they know I’m an independently published author who helps others become authors too.

Blogging is a way to get in front of the right people who are eager to read what you share.

~Adrienne Smith

Guest posting is another way of achieving is, too.

(A big thanks to Kristi for letting me be her guest today!)

Is Blogging A Complete Waste of Time?

Some people think blogging is a ridiculous waste of time.

The truth is: IT CAN BE.

Or, at least, it can feel that way… sometimes.

It’s no secret that there are many pros and cons to blogging. After we look a the benefits, we’ll look at some of the pitfalls.

Blogging Benefits

But blogging, if done properly, can be a wonderful way to:

  • get noticed by Google
  • add credibility to your brand or business
  • acquire more leads, clients, and/or sales
  • provide clips to others, if you’re a freelancer
  • increase your social media presence
  • network with others

Blogging Pitfalls

There are an equal amount of cons to blogging.

  • Blogging can be time-consuming.
  • Blogging requires a lot of promotion.
  • If no promotion is done, chances are your posts WON’T be read.
  • There is a small likelihood of going viral.
  • If your writing is not great or valuable, there is a small chance of impressing Google.
  • You might put forth a lot of effort for little or no return.

How to Become A Great Blogger: My Story

When I first started blogging, I did so on WordPress.com, which is a free platform open to everyone.

I called my blog Lorraine Reguly’s Life, because, at the time, I also thought that blogging was simply online journalling. Kind of old-school, I know.

After writing my fourth blog post EVER, something spectacular happened.

I got noticed by Google.

People began to read my posts, especially my fourth blog post. It kinda went viral. Seriously. It even ranked on the first page of Google Search.

VB toolbar post ranking proof

Why?

I provided a solution to a major problem people were having. Their computers were being infected with a toolbar that was malware, which was extremely annoying to deal with. I know this because it happened to me.

I shared the story of what happened to me and my laptop, and ultimately where I found the solution for removing it.

When people began searching for answers, Google sent them to my post.

Suddenly, my blog was on the map.

Blogging Evolution

Over time, my blog evolved. As a blogger, I evolved, too.

In my quest to be a better blogger, I started reading top blogs and taking the advices of pro bloggers. I learned about SEO. I learned about blog promotion. I learned “insider” secrets, tips, and tricks. In fact, I learned so much that it felt like my brain was going to explode!

I also began to experiment with my writing.

I decided to try writing for the search engines, to see how close I could come to landing in the first slot of Google Search.

Amazingly, out the dozen posts I wrote, I was able to land on the first page for all of them, and even managed to land in the first slot of Search for my post on the Liebster Award (an award for newbie bloggers)!

Then I wrote a post about my suide attempt, which also hit the number one slot.

Google started sending more and more people my way.

Because of this, I decided it was time to monetize my site.

This involved first making the move to WordPress.org.

The Birth of Wording Well

Eventually, my freelancing business was born.

Many factors were taken into consideration when I decided to move my site from a free-hosted site to a self-hosted one.

I also hired a designer to create my logo. I added the tagline myself.

Wording_Well_Logo_1

Then I installed AdSense on my website, which became yet another of my revenue streams. I had already been freelancing for a while.

(Read the complete tutorial for setting up AdSense HERE.)

I used the above image for about a year, until I decided to revamp my site.

During this part of my blog’s evolution, I hired another designer to create a new image I could use, and install a new theme on my site.

Wording_Well_Logo_2

Earning Through Multiple Revenue Streams

In addition to providing writing and editing services (from which I earn the majority of my income), I also added two more services to my income streams during my revamp: coaching/consulting, and helping others become authors.

Plus, I became an affiliate for a few people as well as my web hosting company. (I wrote a humongous guide on which companies are the best.)

I have no qualms promoting Adrienne’s course for learning how to grow your blog community.

This image shows the software box image for the e-course called Build a Blog Community.
Kick-start your blog’s growth with super-cool e-course Build a Blog Community! (Learn more about this course right here.)

I also have no problem promoting Gina Horkey’s course 30 Days or Less to Freelance Writing Success. (If you take this course, at the end of it Gina offers you the chance to become an affiliate of hers, too. And she pays well: 40%!)

30 Days to Freelancing Success

How to Become A Great Blogger: Some Tips

In addition to the five ways for how to develop yourself as a blogger, you should also do everything on the following list if you want to become a blogging superstar:

  • Study SEO.
  • Research your posts.
  • Write well, or hire someone to write for you.
  • Edit your posts, or hire someone to edit for you.
  • Promote your posts after they’re published.
  • Write and publish on a regular basis.
  • Network with others.
  • Offer value.
  • Tell a personal story that will make you memorable.
  • Use the tips and tricks the “big” bloggers use.
  • Never stop learning.
  • Don’t give up.

Blog Your Way To Success

No one ever said blogging is easy. Making money while blogging can be difficult, too. In fact, some people think that it’s a complete waste of time, like Andrew Warner, who wrote Exactly Why Trying To Make Money Blogging Is The Biggest Waste Of Time.

However, if your writing is good (or even great!) and you promote your posts, others WILL read them. Google might even decide you’re worthy of a fine ranking.

And you won’t think your time has been wasted.

YOUR TURN:

Do you think blogging is a ridiculous waste of time? Why or why not?

Share in the comments, please!

By Lorraine Reguly

Lorraine Reguly is a freelance blogger, writer, and editor for hire. She's also an author who can help you create an ebook to give away on your site, sell, and even turn into a print book. Find her at Wording Well, where she gives away a FREE ebook, 20 Blog Post Must-Haves, to her newsletter subscribers.

25 replies on “Why Blogging can be a Ridiculous Waste of Time”

Hey Kristi,

What a wonderful guest you have today and a big surprise to see Lorraine here. I love her writing so great choice.

Hey Lorraine,

Well what a surprise and congratulations for getting a guest post spot here on Kristi’s blog. I love this topic and you got me with the headline of course. We all know that they can draw us in and it definitely did.

I love your take on blogging because we’re all told that we can make so much money but people don’t truly understand the power that blogging has and what it can do for your business.

I really appreciate the mentions, first a quote and then my course. Aren’t you sweet and I’m truly touched. It’s great to know that I’ve also been able to help people when it comes to figuring out how to blog properly.

Thank you again for the mentions and love what you shared. I’m off to do the same my friend and I hope you both have a wonderful week.

~Adrienne

Hi Adrienne. Thanks for stopping by to read my guest post!

And thanks, again, Kristi, for having me! 🙂

Truth be told, there is so much advice out there about blogging that it can all be overwhelming, especially for new bloggers or even new freelancers.

We also each have a different story, and different experiences.
It’s sometimes easier to handle the stress when you know others have been through the same things, too.

When it comes to blogging, my views are STILL mixed. Sometimes I think the return is NOT worth the effort, yet other times I think it is.

It never ceases to amaze me, either, how so many of us stumble into success.

I did it with quite a few blog posts that have hit #1 in the search engines. I’m still awed by the fact that my post about suicide brings me over 500 unique visitors EACH DAY.

Yeah, I know…Wow. Right?!

This has prompted me to consider writing a book to help others who are feeling suicidal. I’ve been there (many years ago), so I know how they feel.

I think that’s one of my next projects!

Anyway, Adrienne, it was a pleasure to have you drop by an leave me a comment. I’m glad you weren’t upset that I used one of your quotes.

As far as your course goes, you have proven yourself to be a leader when it comes to building a blog community, so neither Kristi or myself have a problem promoting your course. Anyone who continually gets 100+ comments ON EVERY POST SHE WRITES deserves recognition!

I blog on a very specific topic – that of domestic abuse – and while the subject is close to my heart and I’m motivated to write simply in order to help other victims of narcissistic abuse, I really would love to have a little income trickling in. I’ve worked hard for a couple of years for the 130 followers I have and am pretty sure Google barely knows I exist. 🙂 I’ll have to get serious about SEO and blog promotion because I don’t think it’s my content that’s the issue. I’ve read numerous other blogs with hundreds or even thousands of followers, and not all of them offer superior content.

Thanks for this post. You’ve spurred me on to bigger things.

Melinda, what you are doing is wonderful. As a survivor of abuse, I believe your work is important.

Perhaps you should consider doing (more) guest posts on blogs that serve a similar purpose as yours. When you do, make sure you have a wonderful offering/incentive to get visitors from those blogs to sign up to your mailing list! 😉

Good luck!

Hey Kristi,

I’ve read so much of your posts and I’ve followed your works for a long time but this is my first time of commenting here and I’m happy I’m doing this. Great work dear.

Hi Lorraine,

What an awesomely fine post you’ve got here.

Fine because you got me hooked with your personal story, You also re-enforced some of the strategies I should work more on and you gave a mention to my mentor (Adrienne) who I’m very fond of because she has made a tremendous impact on me and still do.

Reading between the lines, I can say that Content Promotion is very important if we would have Blogging Success. I actually wrote a post on Content Promotion strategies on my Blog.

No matter how awesome our posts are, if we don’t actively promote it, then it won’t get read and shared and ranking on the first page of Google becomes a story for another day.

I totally agree with you that Blogging may not make us Money in and of itself, but can shine the spotlight on our products and/or services; the problem however, is that some Newbie Bloggers don’t have any product or service to offer, they mostly rely on Google AdSense.

This is such a brilliant post.

Thanks for sharing.

Cheers

Dan, thanks for your comments… and compliments!

Adrienne is awesome; I agree.

And you make a good point about new bloggers relying only on AdSense. The problem is that newbie bloggers need to find what they are really good at and then maximize their earning potential by offering services related to their expertise. It takes a while to do this, I know, but it can and has been done… by nearly everyone I know!

I’m sure Kristi will be happy to hear you’ve been reading her blog a long time, too… and have FINALLY decided to comment! LOL

Lorraine,

How fantastic that you’re on Kikolani! Kudos to you girl! You’re such a great inspiration for all us bloggers and writers.

I’m glad we meet IRL (although we are having troubles finding a new spot to hang out!) as I’ve learned a ton from you (and i hope you’ve learned a thing or two from me)

I’ve JUST started monetizing my blog (sort of). I’m in the process of writing a comprehensive guide to freelance writing (seriously, this is a wowzer and is for all for the bloggers and WAHMS or work at home parents out there) and I recently started coaching too!

I’m super excited with my pet project, but I can totally see your point about blogging being a big waste of time. It’s a lot of work to promote your posts and get people to your blog. I spend a lot of time on social media to drive traffic and it’s a big time suck for sure!

But, I think it’s totally worth it in the end!

Glad to see you here and looking forward to some more posts from you.

Elna, my friend, I really enjoy our hangout sessions at Starbucks, although, I must admit, we never seem to have enough time to talk! LOL

Congratulations on how far you have come in your first year of blogging and freelancing! I’m so proud of you!

Yeah, I’ve learned a few things from you, too. 😉

I can’t wait to see your new site and new course! I’m going to visit it shortly; I know it’s been a while since I dropped by. But you know the reason for that is because I’ve been on vacation!

Talk soon!

Hey Kristi,

This was an attention getter! I know that there are quite a few people who only think of blogging as a hobby.

Blogging can be a waste of time if you only think of it as a hobby. A d if you don’t you could end up not getting the results you would read about ftom successful bloggers. This would definitely frustrate anyone.

Beat thing to do is to read the blogs that offer value, read books, go to webinars, etc…. but more importantly you must implement them which a lot of us end up not doing lol

Grear post Kristi! Have a good one!

Sherman, I’m sure Kristi is going to be happy you enjoyed my guest post!

I’m glad you left a comment, too, since you make a good point about blogging being not just a hobby, but a business.

If more people had the “business” mindset, I’m sure they would view blogging as a means to an end, the end being earning money.

Thanks for reminding others about this!

Hi Lorraine,

well, no, I don’t think blogging is a waste of time.
However, I do admit that I was reluctant for a long time, questioning who is going to read my stuff when the Internet is full with pages.
But the more writing I did, the more comfortable I felt, and I realized that I enjoy researching for the stuff I want to write. And this personal judgment (what shall I write?) – which can be emphasized in four different ways and all four were a fit – has vanished into thin air.

For me, blogging has become a way to expand my knowledge base as well as a way to express myself. I don’t follow all these rules for writing the perfect SEO-optimized piece of content, or so. I do the basics, though. But I am really looking to produce something valuable for my readers and clients.

Have a good weekend!
– Katrin

Blogging is not a waste of time. I love it because it gives me a voice. For so many years I wrote for other people, to their specifications. Blogging allows me to run my own show, which is something that I’ve always wanted and needed. I feel a special sense of pleasure when people visit my site and read my work. Blogging makes me feel free.

I especially love it when my work ends up on the first page of Google. I feel as though my hard work and sacrifices are paying off. That feeling can’t be bought.

Claudine, it’s great to hear that blogging has enriched your life and offered you the freedom you didn’t have while writing for others.

I know exactly how you feel!

Cheers to us! Keep up the good work!

Hello Lorraine,
Welcome to Kikolani, its so good to read your guest post here. Coming to your blog post, blogging can really be a total waste of time if you’re not doing it right. If you really want to succeed while blogging then, you need to develop a business mindset.

Writing and writing and writing everyday will never put money on your bank account, the only thing you will always get is comments and praises and at the end of the day, you still have to pay for your hosting and domain renewal, your autoresponder service and many other things and where will that money come from? your pocket i guess.

However, your blog is suppose to be giving you money as a form of reward to your being helpful to people and the best way to do it is to start seeing your blogs as a business and not a hobby.

Thanks for sharing.

@LORRAINE REGULY

Blogging is not an exercise in futility. I cherish it in light of the fact that it gives me a voice. For such a variety of years I composed for other individuals, to their determinations. Blogging permits me to run my own particular show, which is something that I’ve generally needed and required. I feel an exceptional feeling of joy when individuals visit my site and read my work. Blogging makes me feel free.

regards
rakhi

Rakhi, blogging can definitely open up new doors for others. I like that you have found your voice, too! You’re not alone there!

I agree it is exhilarating to know others are reading your “stuff,” too. 😉

@ Lorraine. Hi, there. I think in most cases people don’t necessarily blog for the right reasons and tend to abandon their very first set of ideals they had for those very blogs they would try to get a grasp with. Most I think, approach blogging to make money with but don’t nearly realize what great lengths they need to go about to rise to the top.

In today’s world the search engines and most especially Google are looking out for the “brands” instead of just some random content to display at the top of their results. According to most experts out there in the field, Google and other search engines could use as many as 200 different ranking factors to get whatever you have to show – out there!

That is a lot of things to take into account. So yeah. Most times it comes down to it that blogging COULD seriously become a time waster if you’re not in it for reasons OTHER than making money.

Because one thing is dead sure: Blogging is NOT just about content in 2015 – it’s about building a business entirely from scratch and competing up against all the other brands out their.

Compassion, love and consistency in blogging is what will carry you through.

Hello ladies.
Lorraine, it’s good to see you back here. I try to look at blogging as a business, but I’m not sure I’m quite there yet. I don’t know if I’m willing to do what most people do. I don’t write a blog on the technical side.
I am being authentically me and that might not make me a lot of money. I haven’t figured it all out yet. I’m working on my brand in several ways, but we shall see.
I wish the best of luck to us all though, in whatever path we choose for ourselves.

Kerry, my writer friend, I think you should continue what you’re doing, as you are definitely making a name for yourself be just being YOU. And if you become a famous author someday, I’ll be proud to say “I knew her when…” lol

Thanks for commenting! 🙂

There are many important factors to consider to make sure your blog is not a waste of your time but I really think the most important is that you write about things you are interested in and passionate about. That alone doesn’t work most of the time (unless you could get the same value from writing a diary no-one else read) but it addresses many issues.

By writing about what you care about you get value just from the writing. And you will be much more likely to write things that actually give people value. As mentioned I do think providing content that provides your readers real value is important, this is something that is much more likely if you actually are passionate a about the topic.

One of the big benefits of blogging is to learn. I think people often overlook this. Marketing is a big benefit of blogging. I am not sure but I think learning may actually be my biggest benefit.

In writing posts I am forced to think about things that were actually unclear to me. You often don’t realize this until you try and explain an idea. And beyond this even when I am reading other blogs or books or news stories when I am thinking about a blog post I can write about it, I think about the ideas more. I learn more because I am not sure looking to read but realize that if I seek to explain this idea in a context that matters to my blog post I need to get a richer understanding.

John, there is no doubt about it, learning is HUGE part of blogging! As a teacher, it thrills me to hear that this is one of the biggest benefits to you!

As a writer and blogger, I can say, too, that the learning curve is often steep. There is SO MUCH to learn about blogging and running a website efficiently that it is an ongoing thing. I”ve been blogging for years and I’m STILL learning! In fact, the learning will never stop, in my opinion, as new plugings and other techie things are being invented each and every day!

Keep doing what you’re doing… you’re doing great!

Thanks for commenting, too, John. 🙂

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