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Blogging Featured

5 Questions To Help You Write Better Blog Content

Every author who creates or manages a blog has heard the saying: “Content is king!” That’s probably because every marketer and marketing influencer has regularly repeated the phrase for years. And that’s because in the age of digital marketing, it’s absolutely true. Most bloggers are passionate about creating great content – that’s why they started […]

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Blogging

5 Ways to Revitalize Stale Content With Your Personal Brand

As content marketers, we’re occasionally stuck with “stale” content. Stale content comes in many forms, but it shares a commonality in being less effective than its “fresh” counterparts. It may be too old, too uninteresting, or too late to resonate with audiences. But stale content presents an interesting dimension; it isn’t necessarily “bad” content. It […]

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Blogging

How to Avoid Killing Your Content With Copy Blindness

Don’t mean to scare you but…copy blindness is real and it’s in an office near you. It’s making us produce content that isn’t aligned with our goals, strategies or brands – and sometimes we don’t even know where, or why, we lost our way. I’ve suffered attacks of copy blindness in the past and only […]

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SEO Strategy

20 elements that impact link value

The basic principle behind generating page and domain authority is rather simple. The more links that lead to your page or site, the more authority it will generate. However, there is a lot of finesse and different elements are involved in the whole process, and if you approach the matter recklessly, you might end up […]

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Blog Updates Blogging Business

Is a Great Blog in the Eyes of the Beholder?

If you’re anything like me, you’ve put tons of heart (time and work) in your quest to create a great blog to showcase your work or business. In fact, you give your absolute best effort in producing each and every single thing you do in blogging. You want your work to be top quality and to bring useful information […]

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SEO

6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content. Some are wondering: Why […]

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Blogging

Top 10 Content Marketing Tools for Serious Marketers

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive.  Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. The Content Marketing Institute (yes, there is such a thing) defines this serious marketing tool as “…a […]

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Blogging

The Ultimate Toolkit for the Professional Content Marketer

Content marketers have to wear many “hats.” They have to come up with great topics for posts; they have to create catchy and compelling headlines; they have to actually write the posts; they have to find engaging graphics and media; they have to distribute to the right channels, and then they have to review the […]