Fetching Friday – Resources Mashup & Baby Meerkats

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com.

The Resources Mashup

Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.

Blogging / Content Marketing

 


Tying Mainstream Content into Everything You Write

This is a guest post by Andrew Kardon.

I love the ’80s. It’s true. Give me a Rubik’s Cube, some Twisted Sister and a John Cusack movie and I’m in my eternal happy place. I’m also a huge comic book and video game fan (fine, geek), who is beyond ecstatic that the mainstream media has finally caught on to these two goldmines of content. Avengers movie, anyone?

Why am I talking about a decade full of Big Hair and guys wearing spandex on the big screen? Because I want to. And more importantly, because it’s fun. No matter what I’m writing, I try to work some sort of mainstream or pop-culture references into my articles. At times this is way more challenging than other’s, but it goes a long way towards pulling your reader in and, more importantly, keeping them.

While I can certainly write your articles for you (hey, what are freelance writers for?), I’m a firm believer in teaching a man to fish, rather than just giving him a fish for dinner. So if you’re looking to punch up your writing or add some interesting angles to your articles, hopefully this one will turn your writing from a dull Clark Kent into a high-flying Superman of a post.

Pick Your Poison

Just because I love comic books doesn’t mean I’m going to write about them in every article I publish. If Hollywood wasn’t jumping all over the superhero bandwagon, I probably wouldn’t even bother. But it is, so that makes for an easy topic to pick. But what else can you write about? And where can you get some inspirational ideas?

Movies, TV and music are the biggest influences for me. I’ll generally check out a list of upcoming movies and just sort of gauge what’s going to be immensely popular. Same goes for timeless classics like Star Wars, Harry Potter or even the Twilight Saga. Magazines are a great resource too. Grab an issue of Entertainment Weekly and flip through to see who’s advertising and what big entertainment is out or coming out.

Social Media can easily be one of your greatest tools. Pop in at any given time and you can take a pop-culture temperature to see what the bulk of your friends are talking about. Let Twitter, Pinterest and Facebook be your muses.

 


Fetching Friday – Resources Mashup & The Vendor Client Relationship [HUMOR]

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com.

The Resources Mashup

Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.

Blogging / Content

 


3 Forums with CommentLuv-Like Functionality

One of the ways that I promote my most important blog posts, like my massive post on 40+ Tips on How to Become a Social Media Rockstar, is through commenting on blogs enabled with CommentLuv.

There are a ton of awesome lists of CommentLuv enabled blogs out there. But what about forums?

Sure, you might be thinking CommentLuv only works on WordPress, so how can there be CommentLuv enabled forums?

 


How to Use LinkedIn to Connect with Top-Drawer Freelance Clients

This is a guest post by Carol Tice.

For freelancers, LinkedIn is the 21st Century phone book.

Increasingly, when companies want to hire a freelancer, they don’t ask around their network. They don’t look at the stack of business cards on their desk.

They do searches for “freelance writer” — or graphic designer, or web developer — on LinkedIn.

The question is, how can you connect with the right prospective clients on there? I’m talking big, well-funded companies with fat freelance budgets. I mean Fortune 500 companies, fast-growing startups, and major national magazines.

It’s all in presenting yourself as a seasoned pro — or as seasoned and pro as you possibly can, with your level of experience.

There are two basic strategies for finding great clients on LinkedIn.

One is to actively market yourself on LinkedIn to prospects you identify.

The other is to use a passive-marketing approach. You do this by making yourself look amazingly knowledgeable, professional, and well-connected on LinkedIn. Then, you relax and wait for prospects doing searches for freelancers within LinkedIn to find your profile, check out your links, and decide they simply must hire you.

I’ve gotten clients via LinkedIn both ways — in fact, three different Fortune 500 companies hired me off LinkedIn in the past year.

One wanted me to write for their airline magazine. One top national retailer hired me to write articles for their newsletter for business owners. And the third, a temporary-help firm, hired me to write for their company newsletter for employees.

How can you make this sort of thing happen?

Here’s a rundown of the best LinkedIn strategies I’ve found for attracting great-paying clients.