This is a guest post by Nathalie Lussier.
“You’re a mind reader! You always seem to know exactly what I need at the right time.” That’s what I hear from my blog readers on a consistent basis.
Photo Credit: Tom Giebel
So what’s my secret? Am I really a psychic when it comes to blogging topics or video training tutorials, or do I just know a couple of different ways to tap into what my audience needs? Well I might fall on the woo-woo side, but I do think that my sleuthing skills have a lot to do with writing the right content for my readers.
Here are my top 7 tricks for writing content that will have your blog readers kissing your feet and thanking you for.
1. Be A Fly On The Wall Where Your Audience Hangs Out
My favorite place to get content ideas is Facebook, and that’s because the majority of my audience hangs out there in Facebook groups. If you’re just starting out and you don’t really know who your people are, do a search for your topic on Facebook.
There are tons of open groups, as well as some more niche topic groups that you might need an invitation for. It’s worth scouting out, because you’ll be able to notice trends in the types of questions people ask.
You can also look at web forums and other online gathering places to see what topics seem confusing for people, so you can demystify them for your audience. The side benefit here is that when you do write a great piece that answers their questions, you can post about it and get some new fans in the process.
2. Take Your Customer and Client Questions Into Your Blog Posts (With Permission)
If you offer any type of consulting or open office hours as part of your business, getting direct questions from your clients is hands down the best. Sometimes people in a forum don’t feel comfortable asking certain questions. But when someone is speaking to you one on one, they’re a lot more likely to open up about what they really need help with.
Use these questions and situations in your content, and you’ll be helping a lot more than just your paying clients. In fact, you’ll be convincing non-clients that they need to hire you, because you’re speaking directly about what they’re going through too.
3. Mine The Google Data For Blog Post Ideas
Digging into the data is another great way to find out what people need from your blog. This means doing a little keyword research on Google’s free Keyword tool, to see what topics are hot. You can also look at Google Trends, and see if a particular niche is on the rise or fall.
Also be sure to look inside your Google Analytics account for the keywords people are using to find your site. They might be asking really specific questions that you sort of cover on your blog, but now you know exactly what they’re looking for and how they’re phrasing it.
4. Search Twitter for Questions About Your Topic
If your audience is tech savvy enough to be on Twitter, then you’ve got another source of great content inspiration. Search on Twitter for people using keywords or hashtags related to your topic, and look for patterns.
You might find there are some commonalities that you could address on your blog, and solve a bunch of different people’s issues all in one shot.
5. Ask Your Audience to Submit Questions
Want a really simple solution to coming up with awesome blog post ideas? Ask your existing readers to submit questions directly. Kikolani does this really well, with a form that asks what topics you’d like to learn more about.
Encourage people to ask you questions, and let them know that you’ll be blogging the answers. This way they know it’s okay to ask, and that they probably shouldn’t get too specific into their life’s details so that you don’t post their life history on your blog.
6. Write About What You Wish You Knew Thenâ€¦
Sometimes the best blog post idea doesn’t come from an outside source, but it comes from deep down inside you. These are the posts that come to you when you’re working out, or taking a shower, and they just need to be written.
These are the blog posts that you wish you would have read when you were just starting out. These blog posts tend to have a bigger take away, and people can relate to you when you share your story. This also gives you a chance to talk about your struggles, and to show that you’re just a human being like your readers.
Now that you know how to anticipate what your blog readers are looking to learn from you, it’s time to take action. Pick one of these tips and commit to applying it to your next blog post. Soon you’ll have more ideas than you can shake a blog at.