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Blogging Business Strategy

Does it really matter what domain name you choose?

Are you a believer in the theory that every action gives birth to a reaction? If so, you’ll want to be extremely careful about the domain name that you choose for your new official company website. This is a matter that you can’t afford to be too choosy on when looking out for your best […]

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Business Strategy

Reputation management: Working with testimonials and reviews

You hear the term, “Reputation Management” and what comes to mind?  It is one of those things that often conjures up a response of “I have it covered” or “I’ll get it covered someday.” Maybe you do have it covered, and if so, that is great! But, have you taken the time to sit down […]

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Blogging Strategy

How a Modern Day Worker Can Manage Time at Office More Effectively

Today’s workplace is shared by 4 distinct generations; the silents, baby boomers, X-ers, and Millennials. Each group has a different life and work experience and can inspire each other with some or the other new strategies. Considering an overall picture, the groups can be divided into modern day workers and outmoded workers. There are many […]

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SEO Strategy

How to Improve Your Website Rankings in Search Results

There’s no secret that the amount of traffic depends on the position in the search results. In its turn, company’s profit depends on the amount of traffic. Many SEO specialists at the beginning of their careers are struggling to find some additional sources for promotion. Sometimes even experienced SEOs face this same problem.   In […]

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Strategy

What Your Exit Rates Say About Your Blog (and How to Fix Them)

In the content marketing world, your success depends on being able to appeal to your key demographics. The trouble is, sometimes it’s hard to tell if your strategy is working on that qualitative level. You might be seeing lots of traffic, or you might be seeing more followers trickle in, but are people actually reading […]

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Business Strategy

5 Tools That Will Boost Your On-Site Engagement

Visitor engagement – It’s the Holy Grail of marketing. Engagement improves visitor Time on Site, Reduces Bounce Rate and improves SERPS. But, how do you motivate casual visitors to interact with your website? Your content may well be the best there is, it may deserve your visitors’ time, but that’s not enough. The Web is […]

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Strategy

How Bad Emailing Can Impact Your Business

Running email campaigns acts like a source to add new clients to the business. Emailing has always remained one important consideration when it is about growing your business in the evergreen online sphere. However, a number of service providers totally go wrong by indulging in bad emailing practices. This impacts the business in a number […]

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Strategy

How to Create Traffic Generating Content

Coming up with good content ideas is getting more difficult. Isn’t everything has already been written? How to stand out? How to get ranked and shared to generate traffic to your content? It all comes down to how much effort you are putting into your content, how much you enjoy writing on what you are […]