Categories
Business

With NAB 2019 About to Kick Off, Streaming Media Veteran Bill Mobley Talks About Industry Challenges

William Mobley, CEO of FreeCast and founder of one of the first streaming media companies, has sat down for an interview in advance of the National Association of Broadcasters’ Show in Las Vegas to discuss the big issues facing the media industry. Once again, approaches by the media industry incumbents to streaming media will dominate […]

Categories
Business

How VoIP Can Save Your Business Money

In an attempt to save your business money you’ve scaled back on hiring new employees and are operating with barebones staff. You’ve also put a freeze on buying any new office equipment and updating your existing infrastructure. While all of these are sure to add up to some serious savings, the downside is that these […]

Categories
SEO

How to Use TextOptimizer to Increase Your Search Traffic

My abilities with search engine optimization are rudimentary. I understand the theory and the necessary information. I can use the Yoast SEO plugin, and I know the importance of content. I can also implement a simple keyword search before writing content to find the best angle to take with the article or blog. I currently […]

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Social Media

How to Improve Your Social Media Marketing in 2019 and Beyond

I distinctly remember a handful of years ago, when I was writing an article about social media and its place in marketing. My advice back then was to settle down on one platform and really cultivate it, choosing the right one based on demographics, needs and strategy. Any other platforms were, I said, just extra […]

Categories
Marketing

How to Develop Customer Retention Strategy

For every former client who returns for more work, entrepreneurs save the time and expense of searching for new clients. If every client became a repeat customer, businesses likely would soon find they had no need to market their services until they were ready to grow. Unfortunately, many professionals find that only some clients return […]

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Business

5 Powerful Local Marketing Ideas to Embrace in 2019

Local businesses have gained lots of new marketing opportunities thanks to the Internet. In fact, local marketing remains one of the few marketing areas that still gives competitive advantage to small businesses who are able to compete with big corporations for area-specific search exposure. It’s a shame that many local businesses are still unaware of […]

Categories
Social Media

How to Create a Perfect Social Media Landing Page

The social media landscape is changing and has been for awhile. Facebook is still a very popular platform, but it has been becoming less inhabited by the young people of the world for years. Teens to mid-20’s people tend to populate Instagram and use apps like Snapchat as their primary social tool, while Facebook has […]

Categories
Blogging

6 Common Social Media Marketing Mistakes to Avoid

Social media marketing is one of the newest forms of marketing. Because it is a medium of “the people”, everybody thinks they can use it. The fact that everybody can use social media, does not mean that everybody can use it well. Nor does it suddenly bestow marketing knowledge on them. Not surprisingly, people make […]