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Blogging Strategy

The Right Time is Now: 16 Gaps to Fix in Your Blog This Year

2016

Now that 2016 is almost into its second month you may be starting to get frantic if you have not seen an increase in your following through your blog. It is not too late to do something about it and fix some of the things that you must be doing wrong. Described below are 16 things you can do to fix those gaps in your blog and get it where you really want it to be.

The right time to improve your blog is now!

  1. Don’t use so much formal language

First of all, look at what sort of language you are using. It might be typically too formal so that it makes you sound as though your expected readership is the type that only reads formal language. To attract the most interest cut back on formalities and use the type of language that you would probably use if you were in a face to face situation with your readers.  Use idiomatic language that makes the tone of your blog sound comfortable and relaxed. That is far more inspiring than writing as if your blog was a cover letter for a job application.

  1. Not enough variety of media in your blog posts?

These days, visual appearance is very important when it comes to anything on the Internet. We humans just love color and that is what blog readers want to see to brighten up their lives. Remember, people may be reading your blog at breakfast time, on the train to work or even when in a traffic jam as it is so easy to flick on the smartphone, IPad or tablet when looking for some entertainment while waiting for something to happen.

You want your blog post to be the one read by people waiting in traffic jams or sitting on the bus or train, so add some interesting and appropriate images or photographs or even a video so that those potential readers are drawn back to your blog every day of the week. A podcast might go down well too, as most smartphone, IPad or tablet owners have earphones so no one can hear what they are listening too.

  1. Don’t ignore technology

Technology is changing by the minute and there are tiny, wearable devices, even rings, that can read information from a smartphone. You have to acknowledge these users and ensure your blog can be read well by these tiny devices. This does not mean cutting out images, but just making them small enough so that they can be viewed and seen without the reader being distracted by. It’s a good idea to use some photo stocks like BIGSTOCK, Unsplash, Little Visuals or any others.

  1. Avoid too much monotonous content

So often a blog becomes predictable and the reader gets to know what you are going to say the next time round. Sometimes, this is good if it’s what the reader wants. It could  just remind about something they have an interest in. But generally readers want to be inspired and feel they have added a bit to their knowledge after they have read a blog.

This means steering your readers into something new in every blog. You could be blogging about your company’s product, which could be anything from a dentist to a solar panel installer. Whatever it is, there is always some new development or idea that could be added to a blog to make it just that more informative.

  1. Keep your ideas original

Whatever the reason is for your blog, don’t copy chunks of information from other websites or even someone else’s blog to add meat to yours. Both readers and the search engines love new, innovative content in a blog and that means information or ideas that they have not seen anywhere else on the Internet. If you read something in a blog that only earlier in the day you have read somewhere else on the net in exactly the same words, you will most likely not trust the writer of the blog and might even dismiss the blog completely as an authority on anything.

There are ways you as a blog writer can avoid this especially if you have found something on the Internet that you would like to include in your blog. There are Internet friendly tools like Unplag where once you have written the daily blog you can copy and paste it into the space provided on the Unplag website. With one click the website tool will quickly identify if your blog entry has anything copied in it and will tell you so that you can make adjustments to your blog post to free it of plagiarism.

  1. Don’t be too opinionated

Everyone wants to have a blog that attracts readers and this is often the case if you are able to include something you have done or said and it becomes a hit and your blog has an increase in readers. There are certain things that you should do as a blogger and one of the most important ones is not being too politically persuasive in your entries. Casual readers don’t always want to know what you think, particularly if you are painting an ugly picture of a specific political character.

It’s of course fine to mention for example President Obama’s State of the Nation speech if it’s of relevance to the day’s blog topic, but just don’t be too opinionated as you may lose readers instantly who don’t agree with you.

  1. Your readership comes first

Try to think about who your readers are likely to be and base your blog to a certain extent on that readership. For example, if you believe your main readership is likely to be young men, adjust your language as if you are personally talking to them. Use the language that you expect a young man to understand. This will for sure help to keep young men focused on your blog week after week.

  1. Use a more journalistic style

In journalism, journalists tend to use information that they know they can back up with evidence. In other words they thoroughly research before they publish. You should do this with your blog too. You may be writing about yoga classes you offer and if you are use reliable sources to back up anything that you might say that is healthy about yoga. Having a second opinion is a great way to keep your readership.

  1. Explain, explain, explain

If there is anything in your blog that requires explanation to ensure full understanding make sure you simplify enough so that the idea is easy to understand. Most readers like to get the whole picture from the one blog and don’t won’t to resort to Google to find out the meaning of something you have said in your blog.

  1. Use bulleted points, tips and lists to simplify your message

If you are offering some tips in your blog, try using bulleted points or numbers, as they are so much clearer to the reader and they will home in quickly to anything useful you may have to offer. There are a variety of different styles of bullets or numbers that are effective in drawing the attention of the readers.

  1. Don’t forget to provide back links

When you are writing your blog and you want your readers to learn a bit more about who you are or what your company offers, your blog is a good place to do this and you can provide a link to your own company newsletter or other websites or even testimonials on a website if you wish too.

  1. Referring to previous blog entries

When you are writing a blog don’t make the entry appear as if it is a one off. Refer to previous blogs by name or date and even provide the relevant links so that your reader knows that blogging is something you do effectively often.

  1. Try to be more personal in blog writing

Make sure your blogs are inclusive and are relevant to a whole group of people and not just to isolated individuals. A way of doing this is to use ‘we’ throughout your blog as this draws your readers together and makes them feel part of a community.

  1. Post at regular intervals

Ensure you have a timeframe for the posting of your blog and your readers know the frequency and the day and then keep to a regular rhythm. This is a mark of your reliability and will draw your readers into a more closely knit group.

  1. Host guest bloggers

There is no better way of putting a freshness into your blog than asking a guest blogger to come into your readers’ lives from time to time. It gives your readers something to look forward and you gain respect too. Just don’t overdo it if it’s really your blog style that has attracted your following!

  1. Split up long posts

If one week you have a large amount to talk about on your blog rather than making it long on one day divide it up and post the second half of it the following day. All you need to say after the first part is that the blog will continue the next day and surprise, surprise your readers are more likely to be out in force, ready to read the second half.

Have you noticed any other blogging gaps? Please shear your own experiences and tell how you managed to fix them.

By Leona Hinton

Leona Hinton is a young passionate educator, blogger and freelance writer from Chicago. She loves spring walks, reading classic literature and horse riding. Her biggest dream is space travel to the Moon.