Link building in boring niches makes SEO more challenging. There are less active blogs, the sharing culture is not common, webmasters take advantage and ask money for links or they rarely respond to emails. If you are in a boring industry, don’t get discouraged. No matter if you are doing SEO for an event website […]
There’s no secret that the amount of traffic depends on the position in the search results. In its turn, company’s profit depends on the amount of traffic. Many SEO specialists at the beginning of their careers are struggling to find some additional sources for promotion. Sometimes even experienced SEOs face this same problem. In […]
The competition is getting fiercer out there. Everybody and your Uncle Tom who runs the deli down the street now think they can boost their popularity or their business by running a blog, pushing a newsletter and getting a followers. To stick out in this market place you can’t just work hard, you’ve got to […]
Nowadays, it’s getting harder and harder to be “noticed” on Google. Your SEO efforts take ages to get you results. Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Paid social ads are no longer seen as […]
Anybody writing blogs for business purposes will be keen to build a sizeable readership and achieve higher rankings in the major search engines. However, given the amount of online competition it will take some time and effort to realize both of these goals. The tips outlined in this article should give you a head-start when it comes to the online marketing of your valuable content.
Photo Credit: Matthew Hodgson on Flickr.
Focus On The Long Tail
You may well have heard that it’s important to deploy keywords in any written pieces that you produce. It may be tempting to use the first terms that come to mind. However it is actually worth concentrating on those relevant phrases which have relatively low rates of competition and search frequency. By sprinkling these keywords moderately throughout your blogs, it is possible to achieve a rapid search engine and web traffic boost. Online tools such as the Google Keyword Tool and Uber Suggest will prove helpful when it comes to the compilation of a comprehensive list. This should be referred to whenever you are generating blog posts in the future.
This is a guest post by Ruan Oosthuizen.
Being a blogger, experienced or absolute beginner, traffic generation will always have to be part of your online strategy. You spend hours researching and then create excellent content. It takes hard work to put killer content out there. Then you will have to try and put that content in front of the eyes of your target audience. You will need to drive traffic, somehow and sometime sooner or later.
Driving traffic is not easy. Driving targeted returning traffic that converts well is not something everyone succeeds at. The good news is that some does and does so well.
So what if you could follow those who do it well and do exactly the same?
Yes, you heard me right. What if it’s not necessary to re-invent the traffic generation wheel and what if there is a way you can look at exactly what highly successful traffic generators do, follow them step by step and do exactly the same and get the same or even better results?
This is a guest post by Gregory Smith. Traffic matters. When it comes to generating traffic to my blog, that’s something I don’t take lightly. I’ve practiced every traffic generation strategy that has ever been developed, and am constantly seeking out new and unique ideas. By practicing different traffic strategies, I’ve come to learn the hard […]
This is an interview with Danny Iny from Firepole Marketing. He’s returned to Kikolani to talk to us about how he wrote 80+ guest posts on major blogs in less than a year, earned the nickname “The Freddy Krueger of Blogging”, and skyrocketed Firepole Marketing to success with his Write Like Freddy blog writing training program (aff link).
1. A lot of the readers here at Kikolani would love to get more traffic, subscribers, and sales (as you say), but don’t know where to start. What are they missing?
Well, in my experience, most people are missing one of two things.
The first thing is that Content is King. The truth is that a lot of people make things much more complicated than they have to be; “traffic” becomes this mysterious thing that you try to “drive” to your blog. Every day we stumble onto a new “strategy”, whether it’s Twitter, Facebook, SEO, Pinterest, or whatever. We never completely understand how this “strategy” is supposed to “drive” the “traffic”, other than having a vague sense that there’s a lot of traffic on this or that platform, and that somehow you might be able to siphon some of that traffic off to your site.
The truth is a lot simpler than that. Forget about “driving traffic”, and recognize that you’re dealing with people. Real live human beings, just like you. That’s where inbound and content marketing come into the picture. Human beings respond to content, because it’s a way for you to share a glimpse of who you are and what you’re about, while teaching something valuable. That’s how you build a real relationship, and that’s why content creation in general, and good writing in particular, are so critical to succeeding with a blog-based business.
Now, a lot of bloggers actually do get that, but they miss the second thing…
The second thing is that the King can get awfully lonely. See, we’ve all been fed this myth about how things go viral online. I tell three friends, they each tell three friends, and those friends each tell three friends, and pretty soon my server crashes from all the traffic, right? Except that in real life, that’s not how it happens; I tell three friends, and of those friends, one doesn’t listen, the second one isn’t all that impressed, and the third one mentions it to one friend who does nothing.
The network model for things to go viral can still work, but it’s a lot harder than people like to pretend, and it depends on a certain critical mass that most blogs just don’t have. Which means that if you want to build awareness and exposure, you can’t count on the traffic coming to you; you need to put your content where people are already going, and that usually means guest posting on other, bigger blogs.
So in a nutshell, that’s what people are missing: good content, and a guest posting strategy.