How to Beat Facebook EdgeRank and Never Miss Your Favorite Updates

By now, you’ve all heard about Facebook EdgeRank. For those who haven’t, it is Facebook’s algorithm to determine what status updates are displayed in each user’s newsfeed.

Facebook EdgeRank Explained

The Facebook EdgeRank algorithm is based on three things:

  • The user’s engagement level with the person, page, or group sending the update.
  • The type of update the person, page, or group is posting. Status update types rank in order of photo, text, video, and links when it comes to overall engagement (although video updates get more shares than text updates) according to this study by Dan Zarrella.
  • The age of the status update. The older it gets, the less likely it is to show up in the newsfeed unless it has a ton of social engagement.

How to Beat Facebook EdgeRank as a User Who Wants Their Updates

If you’re tired of not seeing updates in your newsfeed from your favorite people, pages, or groups, here’s what you need to do.

Don’t Miss Updates from Friends

How to Beat Facebook EdgeRank - Don't Miss Updates from Friends

When it comes to updates from friends, you have three choices. You can choose to:

  • Get Notifications – This will show you a notification in the upper left side of your Facebook screen that your friend has posted a status update.
  • Show in News Feed – This will ensure more of your friend’s updates are shown in your News Feed, but you could still easily miss them depending on number of friends, subscriptions, and pages you follow.
  • Close Friends – This adds your friend to a list that automatically enables Get Notifications and Show in News Feed.

By doing this, it will help friends not have to succumb to paying for Facebook advertising which is now available to personal profiles as well as business pages.

If we’re friends on Facebook, be sure to try this now with my profile.

Don’t Miss Updates from Subscriptions

Beat Facebook EdgeRank - Don't Miss Updates from Subscriptions

When it comes to the people you subscribe to, your only option to ensure you do not miss their updates is to Get Notifications. You can also do the Add to Interest Lists if you are really dedicated to the lists you are subscribed to, but it doesn’t mean that you’ll see your subscriptions’ updates in your newsfeed outside of those lists.

If you’re subscribed to me on Facebook, be sure to try this now with my profile.

Don’t Miss Updates from Pages

Beat Facebook EdgeRank - Don't Miss Updates from Pages

Next on the list are Facebook Pages you have liked. Here you have two options:

  • Get Notifications – This will show you a notification in the upper left side of your Facebook screen that the page you like has posted a status update.
  • Show in News Feed – This will ensure more of the page’s updates are shown in your News Feed, but you could still easily miss them depending on number of friends, subscriptions, and pages you follow.

By enabling these features for pages you like, you save small business owners from having to spend a lot on Facebook advertising. Think of it as helping businesses out a little by giving them the attention they deserve to be getting naturally from Facebook.

If you’re a fan of my page on Facebook, be sure to try this now with my page.

Don’t Miss Updates from Groups

Beat Facebook EdgeRank - Don't Miss Updates from Groups

Last, but not least, are updates from your favorite groups. Not the groups people add you to against your wishes (which by the way is Facebook’s fault because they won’t let you create a group until you’ve added at least one member to it), but the groups you actually want to follow. Here you have two options:

  • Get Notifications for All Posts – This will show you a notification in the upper left side of your Facebook screen that someone in the group you belong to has posted a status update.
  • Get Notifications for Friends’ Posts – This will show you a notification in the upper left side of your Facebook screen that one of your friends has posted a status update in the group you belong to.

Alternatively, if you would like to participate in a group but stop getting notifications about all of their updates, you can find this setting and turn off notifications for all posts.

How to Beat Facebook EdgeRank as a Profile, Page, or Group Owner

So how do you beat Facebook EdgeRank to ensure that more of your friends, subscribers, fans, and group members get your updates? Outside of posting more updates in an attempt to drive more engagement or paying for Facebook advertising, you can educate people on how to do the above things.

If you don’t have a good screenshot application, try Jing for Windows or Mac – it’s free and it’s what I used to grab the above screenshots. Grab screenshots for your profile, page, or group similar to the ones I have above and post similar directions to your blog, profile, page, or group.

For updates on Facebook (with exception to groups) this is the perfect thing to advertise – the one advertisement (Promoted Posts for pages and profiles or Sponsored Stories for pages) could go a long way in helping you get more engagement.





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Comments

  1. says

    Education as a way be seen in spite of Edgerank is a clever strategy, Kristi.

    I hadn’t thought of that one but it makes excellent sense. It’s kind of like educating email list subscribers to whitelist you so your email doesn’t end up lost in a spam filter.

    Great idea… thanks!
    Jim Zboran just posted Paint Your Masterpiece, Solo Entrepreneur

  2. says

    There could be so much crap on Facebook nowadays!

    I have played around with the options on Facebook and starting to see what and how it works.

    I am also starting to see what I want to see :)

    Thanks for explaining to the others Kristi!
    Samuel just posted 7 Cool WordPress Plugins!

  3. says

    Right now, at least for me text updates are beating all others in both reach and engagement…

    It used to be that image posts got 2-3 times the reach of any other post but it’s changed. I’m thinking Facebook did something. Photos are super popular and text updates a bit more boring… Now (since promoted posts came out) photos need to be promoted to get the same reach they did before. Makes sense to me that Facebook would want you to pay for the best type of post to get eyeballs on them.

    For now I’m happy to use text updates with links in them (remember to remove the preview) and try other post types out intermittently to gauge any changes in reach/engagement that might occur. I found out right away that removing the link preview tricks Facebook into thinking the post is text based instead of a link post. Kinda weird but hey, whatever works right?
    Michael Currey just posted Do You Need a Responsive Website?



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