Blogging SEO

How to Use Keywords When Writing a Blog Post

Search engine optimization is easy. All you need to do is use automated software that launches popular keywords, so you can include those words and phrases into your content, right? Wait; it’s not that easy! You need a strategic approach that combines diligent research, audience scanning, and setting specific goals for each piece of content you create.

Each and every keyword you position in the text should be well-planned. Search engine optimization is not simple at all, so you should spend some time in learning how it works before you can start implementing some tips.

What Are Keywords Anyway?

If you’re a newbie in online writing, then you should immediately learn the most important lesson: writing great content is not enough. If no one can locate your piece through search engines, you won’t reach a great audience regardless of the quality you offer.

That’s what keywords are all about: enabling search engine users to locate your content.

No one searches Google with complete sentences; we use words and phrases that enable the intuitive engine to provide the results we need. The goal of search engine optimization is to include those words and phrases in your text in the most natural way.

Keyword research and optimization is the fundamental step of any blog SEO.

Lesson One: Come Up With a Focus Keyword!

You can’t simply collect random keywords, implement them in your piece and expect Google to launch your site as the best choice for its users. Unfortunately, SEO doesn’t work like that. You should have a list of keywords you want to rank for. When you’re focusing on long-tail keywords, it can be difficult to decide which ones you should optimize for.

The Yoast SEO Plugin gives you multiple suggestions for keywords Google users would see when they start typing search terms. When you have a focus keyword, you’ll easily fit into different search phrases used on Google. The only question is: how can you decide on the best focus keyword?

Think about the keyword’s outcome!

What exactly are you trying to achieve with the content you have on your mind? Getting sign-ups, selling a product or a service, boosting your online authority… Think about the specific purpose of the text; that’s what the outcome of your focus keyword should be.

Before you make a list of keywords you’re going to use, make sure they enable you to achieve the desired outcome.

Analyze different keywords!

When you have various options on your mind, you should predict how they would behave in the real online environment. Here is a simple way of doing that: google them! Analyze the first two pages of the results you get. Are those articles similar to what you’re planning to write? Your content needs to fit into those results, so make sure to select a focus keyword that will launch suitable suggestions.

You can use different online tools when you’re trying to select a focus keyword:

  • Market Samurai – a keyword analysis tool that gives you insight into your competitors’ strategies. With its help, you’ll be able to choose a competitive focus keyword.
  • SEMRush – another online tool that enables you to understand how your competition is getting its content ranked on the first page of search engine results. When you have some potential choices for focus keywords, use SEMRush to find out if they would get any real traffic.



Do not use all suggestions for keywords you can think of. The whole point of a focus keyword is to focus! Choose one of the options and develop a list of keywords around that center.

Lesson Two: Use General Keywords!

The focus keyword is specific enough to target the right audience. That’s great, but you also need to expand your perspective a bit. That’s what general keywords are all about. Don’t be tricked by the term ‘general’; words like Buy, Europe or Internet are way too broad to be called keywords. However, ‘trends in Europe’ is something you can consider. When you combine such general phrases with your focus keyword, you’ll have an effective list that will make you attractive for the search engines.

Needless to say, you cannot just think of any general phrases and turn them into keywords. As any other aspect of the SEO strategy, this one is also more complex than you initially assume.


This is a classic technique that never fails in practice. Are there any common keywords you’ve used regularly throughout your blog posts? You can expand them with new terms since they help you attract your target audience.

Although you cannot label any random thought as a keyword, it’s still useful to think: how would you conduct your own research? What’s the word or phrase you would type into Google’s search bar? Write down the ideas and proceed from there.

Text Optimizer is a great tool to assist here. It uses semantic analysis to extract related terms and concepts from Google SERPs for you to expand your list and optimize it beyond your focus keyword.


That’s right; you still need to conduct a research in order to predict how each general keyword would behave in your content. You can get basic general phrases when you enter your focus keyword in Google and follow the suggestions that pop up as most relevant. Not all of them will fit into your plan, but you can certainly use the relevant ones. Does the search end there? Nope; you need to use some tools to get the really effective keywords:

  1. Google Trends enables you to explore how trending keywords perform.
  2. Keyword Planner is a classic SEO tool. It enables you to search for effective keywords and ad group ideas. The best part is that you’ll get historical statistics on the performance of these suggestions. You can also create a new general keyword list by combining different suggestions together.

Lesson Three: Place the Keywords Strategically!

Now you have a good list of keywords? Great! Your plan was to position them randomly and add some text in between? Not a good idea. You can’t trick the search engine to list you among the first results if you don’t offer high-quality content. That’s the first thing to keep in mind. When you’re focused on developing a top-notch blog post, you can start thinking about the best places for your keywords.

Sukhbir Mehla, founder of a Web Development Agency called Zeemo put it:

Place your keywords strategically yet naturally within your blogs. Keywords can be placed in blog titles, within category names, and in the URL of the page…


The title!

Of course, you need a keyword in the headline of your blog post. When you’re trying to think of a title, you are mainly focused on making it catchy. Yes, it should grab the reader’s attention, but it should also be attractive for the search engines. Google won’t decide whether or not your post is worth recommending by the level of awesomeness in your title. It will base the ranking upon the relevance, and you’re not relevant if you don’t include a keyword. It’s as simple as that!

Remember: you don’t have to sacrifice the title’s appeal by including a word or phrase that’s good for the search engine. Just get your focus keyword and build a catchy title around it.

Put some keywords in the links!

SEO experts say that Google appreciates linked text when generating the list of results. The search engine also appreciates keywords, so you should combine these two pieces of information into a single strategy that works: links with keywords! It’s always a good idea to include these words and phrases within or next to the links in your blog post.

The permalink should contain the focus keyword as well. You should always create a custom permalink; that’s a certain way to make your post more attractive for the search engine.

Use keywords throughout the post!

Clearly, you also need to position some keywords throughout the content you’re creating. The title and links may give you difficulties to think of proper formulations that contain the word or phrase, but you can think of endless combinations when you’re positioning them within the content. Of course, that doesn’t mean you can get carried away and use ten keywords in three sentences. That’s called keyword stuffing – a strategy that will backfire on you!

These are the best places for your focus keyword: the introduction and the conclusion of your post. Search engines consider these sections important when ranking the blog posts in the search results. Then, you can make the content even friendlier by positioning the words and phrases of your list throughout the middle portion of the text.

Remember: you can’t think solely about the search engines. You are not writing for them; your main goal is making your readers happy. This means that you should use all keywords naturally! You’ll notice that most automated tools suggest phrases that are not grammatically and logically correct. It would be best to avoid them; you don’t want your readers to notice an obvious SEO strategy. They shouldn’t know you’ve used keywords!

Image name and alt tag!

It doesn’t matter whether you are a newbie in the blogosphere or you’re an experienced blogger who’s trying to get his posts ranked better – you are probably aware of the importance of images! They grab your reader’s attention and relax him when he goes through the text. Search engines also love images! However, you should optimize them too!

The alternate text for the image is really important. That’s where you should position a keyboard, since the text appears along with the HTML of your content as an alt tag.

The comments!

The more comments you get, the more authoritative your blog post is. That’s why you should always impose questions and engage your readers to interact with your publications. Of course, you also need keywords in those comments – that strategy will inevitably result with a higher ranking on search engine.

You can’t ask your readers to use keywords in the comments, but you can infuse some words and phrases into the responses you write. You need to be really careful with this; each and every comment must be natural!

Optimized Content is the Key to a Blogger’s Success

Everyone is aware of the importance of keywords. However, not all bloggers know how to use them effectively. You won’t achieve great ranking on search engines easily. This strategy requires a lot of time and commitment. However, if you stick to your regular posting schedule and start implementing keywords and phrases the right way, the results will come!

By Stephanie Norman

Stephanie Norman is a professional writer with 4 years of experience from Sydney. Also, she works as content marketing specialist in Australian Writings, a company that offers assignment help for students. You can follow her at Facebook and Google+.

16 replies on “How to Use Keywords When Writing a Blog Post”

Good to see you here Stephanie and thanks for writing about this very hot topic.
I use SEOPressor and love how it’s able to generate a list of LSI keywords from focused keyword;

I also use Yoast and it’s pretty wonderful 😉

Hope you are having a wonderful weekend

Hi Stephanie…
I had read many post and articles guiding how to use keywords effectively to rank in google but no guide works for me. They all emphasize on stuffing articles with keywords and never tell me to find the best keyword first and to analyse it,.Thanks for such Important tip of analyzing keyword before using it in post. Anyone can stuff his article with keywords , its an easy task but analyzing keywords is far more technical. Thanks for providing me with tools like Market Samurai which could make it easy for me to choose the best keywords .

You always provide valuable content to your Readers. and I found it awesome that you are not using Affiliate links to such tools.

Well…Thanks for such a great post..

Keep writing …

Thanks for a great article about using keywords. I was blogging recreationally for so long and now that I’m taking it more seriously it’s nice to learn tips and tricks to move up in the search rankings.

Aw Stephanie, what an incredible blog entry this is. Catchphrases are without a doubt the nuts and bolts of blogging.

Why in the world will anybody need to make a blog entry without first picking a center catchphrase?

Try not to individuals comprehend that Google show websites in its SERPs in light of catchphrase or expression wrote into the pursuit bar? How then o blogger do you expect to have guests to your blog entry when you utilize no catchphrases?

It’s telling that getting catchphrases and in present day times long tail watchwords represent the deciding moment a blog entry particularly if one need to rank in the SERPs.

Another essential point said is the utilization of catchphrases in post.

With regards to how catchphrases are advanced in post there are numerous individuals that consider it to be bulky yet you nailed it right here in straightforward terms.

In the event that your catchphrase is best protein nourishment, why will you make a blog entry titled,”Best Food”?

You have to utilize your catchphrases in your title to convey pertinence to your blog entry since that will make anybody looking for protein rich nourishment to peruse in light of the fact that they will assume your post to be the best to peruse as a result of the title.

We shoudn’t fear such an extensive amount our absence of substance composing information since the individuals who we are composing for don’t generally thoroughly understand this than how to utilize the web crawlers.

At last, setting your center catchphrase and its related watchwords sparingly in your blog entry to get the required thickness in an absolute necessity. Like it’s as of now said

catchphrase in post url

catchphrase in title

catchphrase in first passage

catchphrase in body around two times

catchphrases in closure part

catchphrases utilized stay content to connection to other related article on different pages on your website or outside it

This shouldn’t be all that troublesome in the event that you trust you can, then you beyond any doubt can. Go out there and do your best cos the world is anticipating your effect.

Hi Stephanie,

Thanks for your vision about keywords when writing a blog post. My experience is to leverage related keywords in order to balance and control the keyword density before. I am not so sure if it still that works today? Do you have any idea?

What is LSI by the way? Would be happy to hear and read in your next post about LSI.
Thank you, let me share your post on my twitter. Okay?

I think before concluding a focus keyword for your article, you have to analyze how much competitive that keywords is to rank in Google. I have seen people generally pick a keyword based on the number of searches it has in Google which is a totally wrong practice.
There are various tools available that can help you analyze keyword competition. Keyword is the first step to gain visitors to your website.

Yes, you are right.
Before choosing the keywords and writing, deep analysis is the most important things to do to make your post successful and shareable!

Thank you for your comment.

Hey Stephanie,
Thanks for putting together a great post on how to use keywords. Since the advent of Google’s Latent Semantic Indexing I feel that keywords are of less importance although wwe do need to consider them in our research.
I’ve seen situations where content is fully keyword optimised (not stuffed) and it still has trouble getting to the first page on Google. There are so many factors that can get well keyworded content marked down that it’s hard to advise website owners to focus on keywords these days.

That said, keywords still have a place in optimisation (IMO) but there needs to be some intelegent expansion of vocabulary and richness in th econtent overall to make it really resonate with readers and the search engines.

My advice is to write from the heart, naturally and then add a sprinkle of keywords almost as an afterthought.

Thanks again for this great post 🙂

Thank you Stephanie for the excellent article. I have a very good grasp of keywords and their value and importance to ranking, but always learn something new. For me, it is the image alt tags and quality… I am going to go back into my posts and edit them. I have a ton of content so it will take me awhile. Have a great day!

I use google keyword planner to check different types of keywords. But a tool which can provide info on competitors blog is nice. I will try using those tools you mentioned.
Thanks for the great article.

Hi Stephanie,

Good to see you here on Kikolani (sorry for being several MONTHS late to the game)!

Wonderful job, and I especially agree with your thoughts on blog comments. Most people don’t realize all those comments help make your content longer in Google’s eyes. So if you’re getting 30, 50, 100+ great comments for a post, you have some REALLY long-form content in Google’s eyes.

Of course, no one likes filler. That’s why it’s key, as you said, to ask your readers pointed questions. Phrase your CTA in such a way that they’re leaving comments that are, yes, insightful, but also related to your targeted keywords.

I’ll be tweeting this soon, Stephanie. I hope you have a great day.

– Kevin J. Duncan

Site design improvement is simple. You should do nothing more than utilize mechanized programming that dispatches well known watchwords, so you can incorporates those words and expressions into your substance, correct? Hold up; it is quite difficult! You require a vital methodology that consolidates tenacious examination, group of onlookers checking, and setting particular objectives for every bit of substance you make.

Aw Stephanie, what a great blog post this is. Keywords are indeed the basics of blogging.

Why on earth will anyone want to create a blog post without first picking a focus keyword?

Don’t people understand that Google display blogs in its SERPs based on keyword or phrase typed into the search bar? How then o blogger do you intend to have visitors to your blog post when you use no keywords?

It’s telling that getting keywords and in modern times long tail keywords make or break a blog post especially if one want to rank in the SERPs.

Another important point mentioned is the use of keywords in post.
When it comes to how keywords are optimised in post there are many people that see it as cumbersome yet you nailed it right here in simple terms.

If your keyword is best protein food, why will you create a blog post titled,”Best Food”?
You need to use your keywords in your title to bring relevance to your blog post since that will make anyone searching for protein rich food to read because they will presume your post to be the best to read because of the title.

We shoudn’t fear so much of our lack of content writing knowledge because those who we are writing for don’t really know all about this than how to use the search engines.

Finally, placing your focus keyword and its related keywords sparingly in your blog post to get the needed density in a must. Like it’s already said

keyword in post url
keyword in title
keyword in first paragraph
keyword in body about two times
keywords in ending part
keywords used anchor text to link to other related article on other pages on your blog or outside it

This shouldn’t be all that difficult if you believe you can, then you sure can. Go out there and do your best cos the world is awaiting your impact.

Hi Stephanie, I have always tried to plan well my keyword strategy, but after reading this it’s clear to me I was missing many important points and doing things wrong. Love this post, many thanks!

Thank you Stephanie for the excellent article. I have a very good grasp of keywords and their value and importance to ranking, but always learn something new. For me, it is the image alt tags and quality… I am going to go back into my posts and edit them. I have a ton of content so it will take me awhile. Have a great day!

Comments are closed.