This is a guest post by Joseph.
With the new year coming, it’s time to start planning your marketing.
A large percentage of your audience and customer base will be making important decisions and resolutions to get started in the New Year and your business can only thrive if you get to them.
Marketing has changed and the power no longer belongs to those with the big budgets but to those who are patient and smart.
Advertising to drive-by visitors is becoming more expensive and less effective.
Here are the 3 most powerful marketing strategies you should try in the New Year; each strategy is backed up with case studies to prove its effectiveness.
1. Create a Content Marketing Strategy
Whether you’re a startup, an individual blogger selling products and services or a freelance consultant, creating a content marketing strategy is the best form of marketing you can get right now.
“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers” – Copyblogger
Contrary to interruption marketing, the idea behind content marketing is to consistently offer quality content closely related to what you’re selling, with the aim of educating people so that they get to know, like and trust you.
Essentially, you’re giving away free content through various mediums in other to attract a legitimate customer base; these customers already know, like and trust you so they have more long-term value compared to customers from other forms of marketing.
You can leverage content marketing by creating whitepapers, special reports, building an email list, starting a podcast, using video marketing and other mediums that help you deliver great content for free, but one of the most effective ways to use content marketing is by starting a blog.
If you’re only going to leverage one form of content marketing, let it be blogging.
Don’t just create any blog. Instead, create a blog that regularly publishes articles relevant to what you’re selling so as to educate people in your field and get them to check out what you have to offer.
You then work on getting exposure for this content via various means, including through search engines and social media.