Are you a blogger, Internet marketer, freelance writer, or just someone who likes to get their email? Whether or not you use Gmail, you should be concerned.
Here’s why Gmail wants you to be excited about their new tabs. It’s supposed to help you only get the emails they deem as important in your primary inbox. The rest gets sorted in tabs for Promotions, Updates, Social, and Forums.
While it sounds good, in theory, it’s bad. For everyone. Here’s why.
1. If you want to actually see all of the new email in your inbox, you have to now check a total of five tabs.
2. If you have Gmail open all of the time so you can get alerted to new emails in your inbox, you won’t be alerted to new emails that are sorted into one of the tabs.
I currently have one new email in the Promotions tab and one in the Updates tab.
3. Want any email from a mailing list? It just went to the promotions tab, including that email you need to confirm so you can get your free download (such as my free, 8,000+ word Guest Blogging Survival Guide).
Email marketers (ie., anyone who sends email through Aweber, MailChimp, Infusionsoft, and related mailing list services) should start watching their confirmation and open rates!
3. Speaking of the promotions tab, if you’re OK with mailing list emails going there, you probably won’t be OK with updates from local businesses you care about, auto reminders from health professionals (dentists, veterinarians, etc.), and even gift cards from Starbucks.
4. Working with clients who have product updates that you need to know about? Their emails are going to the Updates tab.
5. Depending on the topic of your websites, your contact form submissions could end up in the Updates or other tabs.
Best of all, when you switch to the new Gmail inbox, the emails in your inbox will be automagically sorted into the new tabs. So if you were saving particular emails in your inbox, they might have gotten moved.
6. Gmail is serving up their ads in the Promotions tab.
So much for the new Gmail inbox design being meant to help users…