How to Get 40,000 Readers Without Guest Blogging

This is a guest post by Gregory Ciotti of Sparring Mind.

“It can’t be!”

Ah, but it’s true!

Not only that, this new blog isn’t about marketing, blogging, or making money online!

Refreshing, isn’t it?

Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk.

Before I get into the details, let’s get with the goods:

Above is my most recent screenshot from Google Analytics, and as you can see, I’ve hit over 40000 unique visitors after only being live for a few short months.

And I did it without a single guest post about this blog!

But how?

Well, that’s what I’m here today to tell you!

If you are looking for some sort of secret sauce, look elsewhere, but if you want to see some smart implementation of direct-to-success techniques that you can use in any niche, read on, this post is for you.

But first, let me address why I didn’t use guest posting for this new blog…

Seriously, Why No Guest Posts?

When it comes to guest blogging, I will give myself a pat on the back and say that I’m fairly experienced in the process: I’ve used it to grow almost every blog I’ve ever started/worked with.

Almost.

What they don’t tell you in the blogging world very often is that sometimes, guest posting is not always a viable option depending on the niche that you are in.

Sure, there are always ways to post about your blog (no matter the topic) on “blogging about blogging” sites (only a small fraction of which contain any useful info, luckily Kikolani is part of that small fraction).

The thing is, these types of visitors aren’t always ideal: their main interest is in blogging, not necessarily the topic that your blog is about.

I really encountered this problem with my electronic music blog: music blogs almost NEVER accept guest posts, why should they?

Most posts on a music site are going to be media focused (videos & audio) and are relatively short, there’s no need to bring in another author.

So, for all of the support that guest blogging gets (and rightfully so), when it comes to a niche where you can’t realistically use it as a traffic generating method in a consistent manner, what is a blogger to do? Totally give up on the niche?

NO!

Where there is a will, or more specifically, a will to do some legwork, there is a way.

What Guest Blogging is Really About…

As great as guest blogging can be for direct traffic, building awareness, and indirect traffic in terms of backlinking & SEO, the real benefit behind guest blogging is that is allows you to build relationships with people influential in your niche.

In reality, providing a ton of value with a great guest post can go a lot farther than a handful of new visitors to your site: by providing value to an author of a popular blog, you plant the seeds to build a relationship which can result in this author doing a lot more for you than just accepting your post.

In my interview with Leo of the BufferApp, Leo stated that he believes one of the most powerful aspects of guest blogging is that it typically leads to reciprocation between the guest post submitter and the blog’s author.

That is, if you provide a ton of value to another blogger with a guest post, they will often reciprocate by checking out your content, and if they like what they see, they’ll share it with their followers not because they feel indebted, but because they want to share awesome content.

These types of relationships are absolutely essential if you want to build a popular blog in a target niche, and guest blogging is really only a means to that end, rather than the actual end itself.

So I knew I could succeed in the end goal of building relationships, the only thing I was really lacking was the use of guest blogging to serve as the “ice-breaker” to the influential people in my niche.

Then it hit me.

What if, this time around, other bloggers were NOT the most influential people in my topic?

How To Build Relationships

I began to realize that in my niche, it was actually the musicians who were the most influential in terms of having large followings and receptive audiences: music blogs are a dime a dozen, so building relationships with artists was a surefire way for me to stand out.

I began to realize that I didn’t need guest blogging in this circumstance, and my findings lead me to 3 main points which I’m going to discuss with you today:

  • Why email is the greatest “social network” of all
  • Sometimes it’s best to network with those around you, rather than those “above” you
  • Social media, when used correctly, helps small ideas blossom into bigger projects

All 3 of these techniques played a vital role in creating the consistent traffic that I see today, and below I’m going to show you exactly how I went about it.

1. Email Is King: Bow Down to the Greatest “Social Network”

I’ve always had a saying when it comes to blogging that shocks many people when they first hear it, but I stand by it to this day…

You should be spending almost as much time in your email client as you do writing posts in order to build your blog!

It might sound crazy, but as many experienced bloggers know, email is where all of the magic happens!

Sure, social media is a great traffic generation source, and keeping in touch with people on social networks is a great place to build relationships (will get into that in a bit), but the fact remains is that the “meat” of your business dealings will take place behind the scenes, using email.

You should be as fluent with proper email writing techniques are you are writing blog posts.

Think about it: do you know the best way to approach someone for a guest blogging submission?

How about for bigger requests, like interviews, collaborations, or asking them to support your content because you think they’d be interested in it?

It might sound scary, but you are going to need to know how to talk to influencers via email and know how to capture their attention.

I used email as the absolute backbone for grabbing attention for my blog.

Generally speaking, my two most popular post types (keeping in mind that this is a music blog) are:

  • Interviews with artists
  • Premieres of brand new tracks

Neither of these things could be accomplished without the use of email, so no matter how many tweets I sent out, I can safely attribute to my blog breaking the “initial hump” solely by my consistent quality of content and my effective use of email.

There are a few key points that I want you to know about when it comes to email (and I’m a guy to both sends and receives a ton of email…)

  • Always keep your messages short, unless you’ve come to agreement with the recipient to talk about a topic at length
  • Keep your subject line as straightforward as possible, and use numbers so people can gauge time commitment
  • Try to reference a past experience with the person in question, even if it’s just something like “enjoyed your latest video/project/blog post”

Here’s a sample email that I’ve used to land interviews with popular musicians:

Subject Line: 3 quick interview questions

[Notice how I address what the interview is about, use a number and the word “quick” to signify a small workload, and get right to the point]

Hey (Artist Name),

Just wanted to shoot you a quick email, I’ve had your latest album on repeat lately and I’ve been featuring you a ton on my blog Sophistefunk.com, big fan of your music.

I was wondering if you had the time to answer 3 quick interview questions for me and my readers, I know they are always raving about your work and it would be my pleasure to feature some of your thoughts on my blog.

I’ve done past interviews before with [Example] and they turned out really well: http://LinkToAPastInterview

Here are the questions below, thanks again for your time and keep making great music, and I’ll keep supporting it =)

You’ll notice I advocate a 3-5 paragraph max, with no more than two sentences per paragraph.

Really, the shorter the better, this one was actually a bit longer of an example because I wanted to fit a few strategies in.

You’ll also notice that I start off with “I’m a fan”, signifying some loyalty to the person I’m reaching out to.

I also state the benefits in a direct manner: “My audience would enjoy…”, telling the person that I have an audience that they could get more exposure to.

Lastly, I post a the best example I have, one of mine is an interview with Michal Menert, which got over 180 shares in 24 hours.

2. Networking With Those Around You

When it comes to creating real connections and doing smart networking, most people have the right idea, but far too often I see people attempting to network only with people “above them”, and they often miss out on the great connections that are in plain sight around them.

The thing about networking with the “little guy” is that they are much more likely to reciprocate, and by showcasing their content, you are putting the spotlight on an up-and-comer, which is much more intersesting than posting about the “big guys” that everybody already know about.

This kind of networking can be really rewarding, just look at how Tom Ewer’s post on 5 Non A-List Bloggers You Should Be Following got mentioned on one of the biggest Problogger posts of the year, and how I’m mentioning it right now! :)

So, how was I able to utilize “helping the little guy” to build my blog up to 40,000 visitors, and more importantly, how can you do the same?

When it comes to running a music blog, the artists are king, since they are really the content providers for your site (although I published my thoughts and the occasional electronic music podcast, artists still rule the roost).

I began realizing that my featuring of much smaller artists had a larger relative impact, in that by featuring their music or by linking to them, I was sending them a respectable amount of traffic, but a mere blip on the radar to huge, popular artists.

By featuring a larger artist’s music, I wouldn’t even get a friendly tweet (that’s not to disrespect them, with more popularity comes less time for networking with small to medium sites like mine).

Yet, when I would feature an indepedendent or “just getting started” artist, they would almost always share the post on social networks, send me a thank you email, and much more (such as providing unreleased music, just for my site!)

Think that this strategy is exclusive to my niche?

Try replacing the word “blogger” with “artist” in the paragraphs above.

You can pursue the same strategy, reaching out to “up and comers”, by connecting with and featuring soon to be superstars in your niche.

My personal take on this strategy?

I started a weekly feature called “Follow Friday” where I would feature 7 independent artists who had submitted their tracks to me.

By pairing up these talented but not yet established artists, I would 7 separate personalities (and their growing following) sharing the same post all at once.

This not only provided a unique feature for my site, but it instantly got me more links and social shares.

Funny how that works: people with a lot to gain from you mentioning them will be grateful in return.

How to apply this to your blog: Outside of just doing a featured post or linking to other bloggers, engage with them directly!

As an example: I did an interview with Rafal Tomal (lead Copyblogger designer) & Alex Mangini (owner of Kolakube) for my marketing blog Sparring Mind.

This post got a tremendously positive response, and it was because I took two talented WordPress designers who were established, but not so known as to make them “over-discussed”, and I got them to dish out their real opinions on what kind of blog designs convert well.

I took a topic people wanted to read, found under-appreciated talents that knew what they were talking about, and put them together for one dynamite post.

What kind of interviews & collaborations could you be forming with up-and-coming bloggers in your niche?

I had to ask myself that very question for both of these projects, but for my music blog I decided to go with musicians over fellow bloggers, but the general concept remains the same: collaborating with unique talent is a great way to build rapport with talented people and also provide useful content along with it.

3. Using Social Media Correctly (Saving Time & Sanity)

I’ve got a love/hate relationship with social media.

On one hand, it’s great as an “icebreaker”, and creating connections that have long term positive effects for your brand, as well as being a good traffic source.

On the other hand, unless you are actively pursuing these end goals, social media can be a complete waste of time, even worse, it makes you feel like you are “working on your business” when in fact you are doing a whole lot of nothing.

The thing with a “cold” email is, without recognizing you, some people might simply ignore your initial contact or be hesitant to respond back to you.

I’ve found that for my blogs, social media (especially Twitter), is fantastic for laying the groundwork for future email discussions, which are usually where the real work gets done (I’m telling you, email really is top dog).

It’s often as simple as “tagging”, by utilizing mentions on either Facebook or Twitter to let a blogger (or in my case, a musician) know that you’ve mentioned them in some way.

I’d often do this for new music premiere’s, and many artists would gladly retweet me to their large following, just as a way to say thanks.

Noted Psychology Professor Robert Cialdini (author of the popular Influence book) would describe this process as reciprocity, one of the 6 key ways to being more influential.

Giving to others often leads to them giving back, and scale is important in determining whether they will reciprocate and in what fashion.

What I mean by “scale” is how much your initial act effects them, that’s why connecting with those “around you” works so well: your impact on them is much greater.

Social media is your way of alerting them that you are doing do, and a great way to “pursue” traffic and increase the influence of your network, rather than just sitting around and waiting for these things to happen.

I use social media for two very specific purposes for my blog, one that is something general that any blog can do, and another that is very niche specific but brings me in a lot of traffic. (Hopefully they will serve as inspiration to you).

The first I briefly touched on above: I use social media as an icebreaker for larger projects.

I typically do this by starting a conversation with the a specific person’s latest tweets, and later I let them know I’d like to chat with them via email.

When people see you are interested in discussing something via email, they are generally receptive if you’ve shown yourself to be a coherent human being with good social media etiquette: that means it’s likely your email will most likely be interesting for them.

The second is simple notification, it’s something I use to practice effective guest blogging and it’s also something I use for my music blog.

On a guest post, alerting people via social media (or if you’ve established a relationship, via email) is a great way to notify them that you’ve featured something they’ve on a big blog.

They will likely reciprocate by sharing the post with their followers, since it features them and they want repay you for the mention.

With my music blog, I would instead notify all of the independent artists who I feature using Twitter mentions and Facebook tagging.

The thing is, 95% of people would then share the post, grateful that I had taken the time to feature their music.

Bloggers are likely to do the same, especially if you are connecting around you like I mentioned above (big bloggers don’t always have the time to reciprocate).

So, don’t just use social media to share links and post about your thoughts, use it to be social, notifying people and breaking the ice, which will hopefully lead to more productive discussions via email.

Over To You…

Have you ever run into a problem where guest posting wasn’t really effective for your blog?

Have you found email to be way more fundamental to your blog’s growth than social media?

Let me know in the comments below, and thank you for reading!





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Comments

  1. says

    I can’t imagine this thing but you did which is like unbelievable for all.

    Beside that we should learn lot of things from this nice article and take ourself into new heights in blogging world for that only we need to follow these some simple rule of success which all are mentioned in this blog post very easily step by step.
    India carnival just posted Goa Carnival 2012

  2. says

    Hey Greg,

    Awesome post!

    I do remember reading Marcus Sheridan’s post on why guest blogging does not work for some niches. Your post is an addition to that one ;)

    And you are right, Guest posting won’t work for any niches. In that case, it is better to engage with others – like you said, below and with us – through emails, social media and commenting (I think commenting is the next best method – because commenting is a short version of guest posting).

    Email is indeed a great way to communicate with other bloggers (Lately, I have been using it very much to ask questions to include in my blog post – like an interview, but a shorter one).

    You are also right about interacting with people who are like us or people who are below our “level of blogging”. Often times, it is those people who leave comments, share our content and interact us (So, we should focus on building a good relationship with those guys).

    Anyways, thanks for the awesome post, Greg,

    Jeevan Jacob John
    Jeevanjacobjohn just posted Commenting Challenge, Mistakes, Lessons and Link Replies!

  3. says

    A BIG WOW! For this Greg Getting 40,000 Readers without guest blogging seems to be Magic to me man as it is not that easy also as you have talked about social media i would like you to check out socialmediamention.com as it is a website that will share all social activities thats been happening around the social media globe!

  4. says

    To me it is important to understand what do you like and what you can realistically do. Many people are not that good at writing so the guest post could be a difficult option for them anyway.

    I think many people are looking find right or wrong answers when it comes to growing your online business whereas it is really hard to find one as often different things work for different people.

    Therefore, you should decide what you can do good to be successful in your business and once you find out that secret ingredient just orchestrate it as much as possible.
    Rana Shahbaz just posted Kristi Hines Shared Her Best Formula to Build High PR Backlinks

  5. says

    Greg,

    Really fantastic stuff. You can substitute just about anything for “Artist” and use this process to move your blog forward.

    Especially like that you advocate Email. Email is a huge tool for me. I push hard to have all my visitor subscribe via Email because that is where I feel I can add the most value to their lives. Not public blog posts but specific messages delivered directly to their inbox.

    Thanks,

    Ryan H.
    Ryan Hanley just posted How To Get Found in the Social Media Madness

  6. says

    Greg,
    Long article, but worth every word of it. What you said about working with ppl around you (and not necessarily looking for the BIG fishes) is the cornerstone of social sharing. Most people “above” you will not even acknowledge you, but people around you can carry weight through the power of the law of large numbers.

    Since I get several requests for Blog post to my blog, what I systematically do now is ask each blogger to leave me their Twitter username so that I can reference them whenever I Tweet their articles. I was surprise how great this has worked!
    Kodjo just posted Treadmill Insanity High Intensity Interval Workout

  7. says

    I saw Sophistefunk and my mind immediately went to an Outkast song (hoping that was your inspiration for the name). These are a lot of great tips. I like your discussion about email being the best social network. We are tackling email and social media right now and I have to say I agree with you. Social is great for that initial connection and surface relationship building, but email really gives you the chance to dig deeper. Great article!
    Christelle Hobby just posted 3 Ways Good Affiliates Beat Out Rogue Marketers

  8. says

    This post is absolutely pure gold! A quote from John Wooden that I read recently reinforces one of the points in this post: “Don’t mistake activity for achievement.” It’s so easy to mistake activity on social media with achievement.

    I also love the shout out for e-mail. The best method I’ve found for promoting posts is e-mailing people I think would be interested in the post, but I haven’t taken it to the level Gregory talks about here. Not it’s time to make that happen.
    Joseph Putnam just posted Is Blogging More About Writing or Communicating Well?

  9. says

    Greg, a guest post on not guest posting – I like it!

    Good job on breaking down why guest posting actually is successful and worth while – not the how and what (you’ve done that in other posts) but the why.

    What you did with the artists reminds me of the “names, names and names” strategy in Made to Stick by Chip and Dan Heath.
    Isabelle Fredborg just posted Why you need to start with why

  10. says

    I approached your article with skepticism prepared to quibble about the value of guest posts, ironic since I am talking about your guest post, Gregory.

    Your illustrations about how you laid the groundwork for your interviews and emails are phenomenal. People will say, “Create relationships.” But, you shared your personal manual. You taught us how to create those key relationships–and helped us identify key players in our niche.

    Yes, your experiences translate to other niches. BOOKMARKED!!!

  11. says

    I can’t comment so much on my blog’s growth, but I can definitely say that email has helped me with my blogging efforts.

    You’re right, social media is great for the initial contact and networking. It helps people know that you’re not just another faceless blogger and/or link builder. I’ve also noticed that if I write posts where I feature articles or insights from other bloggers and then notify them on Twitter, I almost always get some kind of retweet. Even if it does mention a more popular blogger, still tell them. After all, they aren’t going to know that you wrote about them unless you tell them. :)

    And even though this post isn’t about guest blogging, email has been the best tool in securing guest posts. One short email with a great pitch and/or attached article does more for me than even weeks of Twitter schmoozing.

    Okay, wow, this comment got long. Basically, fantastic post, Greg! And congrats on the 40,000+ readers for Sophistefunk!
    Mandy Kilinskis just posted 4 Startup Tips from ‘2 Broke Girls’

  12. says

    Greg you hit it on the nose!

    I could not be in more agreement about marketing this way. I have been playing with this concept myself. I realized making appeals to the big guys didn’t work. Yet, featuring bloggers that were my equal or starting out got me the most traffic. That is how I launched my blog back in June with 2,000 views in its first month.

    I think many underestimate the power of referral traffic, because it takes time! You need to build relationships. I like this approach because it is focused on a mutual exchange of energies. Both people are invested in the outcome.

    If you are interested in these ideas I would love to talk to you about a project I am working on. It could use some support from someone who understands the power of small numbers and mutual support.
    Susan Silver just posted 5 Social Networks for Social Change

  13. says

    Gregory,

    First of all congratulations on your success with your new blog! Amazing! You have to admit that it’s kind of ironic that you are writing a guest post on NOT guest posting! Ha Ha Ha!

    Anyway, you’ve got a great article and thanks so much for reminding us all of the power of Email!!!! I notice that when I email my subscribers, usually on my latest blog post, that there is a huge spike in my traffic. I love it!

    If I send out a blog post in email once per week, how often should I send out other emails (not selling stuff) about other cool blog posts, etc., in your opinion?

    Thanks for a great post!

    — Jupiter Jim
    Jupiter Jim just posted WordPress Tutorial: Add Facebook Social Plugin for “Comments” to your WordPress Blog

    • says

      Haha, you’re right, the fabled “guest post about not guest posting”, definitely aware of the irony before I wrote it, but I think it was a story that needed to be shared, ironic situation aside ;).

      Really glad that you enjoyed the post!

      As for your question, it really depends on your familiarity and relationship with the person your emailing in terms of how much you are “allowed” to send them, and each person is different in how much they’d like to recieve.

      I email for almost every mention if it’s a big one (such as a case study), but I use Twitter and such to notify people of small mentions.
      Gregory Ciotti just posted What A Suicide Cult Can Teach You About Social Proof, And How To Use It For Good

  14. says

    This is an absolutely fantastic post – I’ve read and reread it, and now I’m going to apply your email methods to my own business. I hadn’t thought of doing any of the things you say here and have fired off an email immediately (before posting this thanks) to my business partners so that they know what I am going to do now.
    I use social media quite a lot too, but I do find it very time consuming so your tips there are great too.
    However, we have a huge database of potential clients and now I know how I am going to utilise that to even better effect. Great stuff Greg.

    I am genuinely excited about getting into the office tomorrow morning and putting together my plan of action.
    Graeme just posted Why do some big companies never learn…

  15. says

    Great post Gregory. This gives me a new view of social media and guest posting. I was planning to gradually expand my use of both of those strategies, but my thinking about it was wrong. Instead I’m going to focus on building relationships with influential bloggers in my niche and use guest posting & social media to reach that goal. I will try to focus more on e-mail communication since my closest connections are the ones that I actually e-mail back and forth with. Thanks for steering me in the right direction!
    Jeremy just posted Buy An eReader & Save Money On Books

  16. says

    Hey Gregory,
    Good to hear your progress. I know you are a key contender at the thinktraffic “competition”. I have been wondering what your “secret is” he he. Glad to see the level of transparency in this post.

    I guess even though “technically” there is no guest post. Mentioning about the blog in other guest posts helps increase the numbers too ;-)

    Thanks for sharing these tips
    Shamelle
    Shamelle just posted How To Prevent Copy Paste Bloggers & Auto Bloggers From Stealing Your Blog Post Content

  17. says

    You’re right about networking with those around you, like small communities and stuff. Because they really do most likely respond , and once the relationship/s are established, you’ll also get great results from that. Guest blogging is just one way of connecting… tapping the social media should be a priority too given it’s a very effective marketing strategy to build or at least start off relationships.
    Felicia Gopaul just posted 003 CFR – Searching for and Finding Scholarships

  18. says

    Gregory,

    It is simply wonderful the way you network. It shows the power of simply reaching out to people and creating relationships. And quite a nice success you have had! You always hear about guest blogging these days (as you should, it is a great method) but there is so much more to getting traffic and the forms of networking you discuss simply rock! Thanks for a great post.
    Steve just posted How to Make Money with Amazon Kindle Books

  19. says

    Greg, great results! All of that without guest posting. Nice.

    I have to say that you have proposed very interesting ways of getting more traffic. Part about email as the best social network is so true! I also have found that contacting with people via email is a good way to discuss and establish longer relationships with readers or potential business partners.
    Daniel Sikorsky just posted Gold below important resistance

  20. says

    It truly all comes down to building your list doesn’t it? This way you have an audience to connect via email. Utilizing social media and other tools to drive traffic not just to your blog, but actually subscribing to your content is definitely key. I imagine having a huge email list is what truly allowed you to engage so heavily thus bringing in such a large amount of traffic to your blog. Kudos to you and thank you for sharing. Now off to build that list… cheers.
    Shonda just posted Mid-Life Anniversary Ideas

  21. says

    Wow, that portion about working with those around you is an eyeopener, because seriously the big birds don’t really pay much attention to you. There’s too many of those we try to contact and make some sort of a relationship with a guru. But if you contact a person, who is like you or similar in terms of blog popularity etc, you have WAY more chances to cooperate. I’m gonna use it right now. So, I godda right now :)
    Kenneth just posted How to install WordPress locally

  22. says

    Great Blog! I have to say that you have proposed very interesting ways of getting more traffic. Part about email as the best social network is so true! I also have found that contacting with people via email is a good way to discuss and establish longer relationships with readers or potential business partners.
    Matt Steffen just posted How to cheat in SEO

  23. says

    Nice post Greg. I don’t think many feel guest posting is going to get anyone a big audience. It’s just another tool in the tool box. How to get 40K readers in 90 Days would have been more relative. You show with use of e-mail, which most incorrectly think is yesterday’s news, powerful results can be generated. Your content there was very strong and informative.
    I also couldn’t agree with you more on networking with the “smaller” guy. These are the people that are hungry and will be much more likely to help. If you can build a relationship with a “bigger” name, all the better. However, don’t get tunnel vision here or one could end up very disappointed.
    Heading over to your site now.
    Steve Hughes just posted 8 Blogging No-No’s

  24. says

    Hi Gregory,
    Maybe I am wrong or missed something, I do not really believe your numbers that you have between 1000 to 2000 readers every day. I’ve been in and looked at your side, normal on-page SEO, normal link SEO, but what I am suspicious of is you have no or only one comment on your articles. Normally on blogs is approximately 1 – 2 Comments per 100 visitors, which would give you between 10 and 40 comments per article, this makes me wonder if your numbers are correct.

    • says

      Lennart, I can appreciate your bluntness, but it’s apparent to me that you have never run an entertainment blog before.

      Music blogs such as my site rarely get comments at all, people are there to listen, rather than to read and respond.

      Additionally, you obviously didn’t read my post all the way through (bummer…), because I linked to LIVE STATS that show 3 weeks of traffic, updated in real time.

      You can check out the stats for yourself here: http://thinktraffic.net/mdbp/stats

      (My blog is at the top, remember that those Clicky Analytic stats are for 3 weeks and not a month like Google Analytics)

      I’m not sure what you mean by SEO either, I don’t generate that much search traffic, so I have no clue as to how you calculated that into your “assessment”.

      Please read the full post next time!

      No troubles though, I encourage skepticism, you definitely shouldn’t be listening to any blogger without proof. :)
      Gregory Ciotti just posted What A Suicide Cult Can Teach You About Social Proof, And How To Use It For Good

  25. says

    Awesome post, very comprehensive and detailed. I think Guest Blogging does have many positives, for example its tough to churn out 2 or 3 high quality blogs on your own, therefore this is a good time to use guest bloggers. One thing I’m slightly sceptical about is the reasons why guest bloggers do what they do- some do it to extend their knowledge and build reputations, others simply do it to get a link off your site!
    Jason just posted Lloyds Predict Profits Dip | Loans4Tenants

  26. says

    Hey Gregory,

    Great post with very sound advice. It just goes to show that no matter how many new social networks launched last week or what the latest fad was, email still is and likely will remain the most useful way to connect with others.

    I agree, Twitter is very helpful for getting your message out there, but there’s no more personal and professional way to connect than email.

  27. says

    You have done something that many would dream off. Amazing really. You mentioned replacing the world “blogger” with artist is an interesting one. The word blogger is now so ingrained in the mind of the net surfers as someone rambling about a topic. The use of social media smartly was perhaps one of the best things you have done. Really creative. Well done..
    Shalu Sharma just posted 1. Dr Ajay Kumar has gone

  28. says

    Excellent post, Gregory.

    I absolute agree that email is still the #1 way to reach people. I read my email or scan through the pitches. Trying to read through social media is like drinking from a fire hose. You get a few drops and drown in the deluge.

    My marketing expert agrees with you. It’s how large public corporation are still building their business – through email. When a company generate enough business through email to sell for $300 Million, I prefer learning from them.
    Kim just posted Waitress forced to pay gift tax on $10 Million lottery winnings



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