Social media and social networking strategies to help build your authority and traffic for successful blogging and online marketing.
The key to online success is influence. This fact is clear, but identifying which people are influential presents a problem. For some people, celebrity endorsements are influential. But why don’t celebrity endorsements always produce sales? And why do free endorsements from ordinary consumers, stories from friends, articles from bloggers, and product reviews from shoppers drive […]
Okay, let’s make a deal: You read (not scan!) this post till the end, and I promise to share tricks you haven’t taken into consideration while choosing right social channels for your business. Note: I said right. I am sure you are awesome! I believe you have skills to bring every social channel to heel. […]
About 32% of your Google ranking is based upon backlinks to your site. That’s just about a third! The reason Google considers these so important is this: When you have other quality sources linking back to you, you gain authority in Google’s eyes. And when you gain authority, your rankings go up. When page rank […]
The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. Today, users dwell on multiple digital channels and spend a whole lot of time there. They do not only engage in witty commenting, but also seek information about brands and […]
The competition is getting fiercer out there. Everybody and your Uncle Tom who runs the deli down the street now think they can boost their popularity or their business by running a blog, pushing a newsletter and getting a followers. To stick out in this market place you can’t just work hard, you’ve got to […]
Every blog post you write should be adding to your email list. If not, you are probably stewing over why not. Your content is solid; your headlines are great; you try to follow all marketing trends and your analytics are telling you that readers are coming. And you are offering something to your readers at […]
Right now is the perfect time to reflect on the progress you’ve made this year, re-evaluate your plans as needed, and to explore new possibilities. Lately, I’ve been experimenting with different methods of attracting more readers to my blog. If you’ve been following Kristi for a while, you probably know the tried-and-true methods already, such […]
Everything changes in this world. Some things change for good and others not for good. However, you have to keep changing and improving your digital marketing strategies because this will only be for your good. You don’t want to keep sticking to the old marketing strategies because with time they would become stale like old […]