Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? I know I do, especially since I tend to write passionately about those tools that I find useful. So today, I’d like to reminisce about some of my favorite tools of yore, why I loved them, and the alternatives I’ve found since they have gone to tool heaven.
PostRank was a social analytics platform that scored blogs based on their engagement (comments and social shares). I wrote about PostRank regularly as a way to discover the most engaging content on blogs for inspiration, guest post pitches, and competitor research.
You could also hover over a score next to a blog post to see the different networks that a post was popular in.
If you’re interested in marketing blogs, BloggerScope is the best alternative out there. You can see the top blog posts based on social engagement and sort them by most tweets, likes, +1′s, and stumbles.
It’s definitely a good site to use to research the top posts based on social sharing, and great topic ideas for blogs you want to pitch for a guest post. (And if you haven’t already, grab a free copy of the Guest Blogging Survival Guide now.)
Feedly also offers social engagement scoring on blog posts, but it is no where near as comprehensive as PostRank. Feedly only measures shares through their reader, Facebook, and Google +1′s.